We will define what native advertising is in second…
Let’s define what native advertising is NOT…
It’s not ad banners, pop-up ads, social ads, etc. which present a clear offer.
But rather it’s form and function matches that of the platform it’s being presented on.
It’s still created with the intent to be an advertisement with the goal of presenting an offer, however it’s more subtle and is less direct.
Disguised if you will…
By the way there’s absolutely nothing wrong with a direct ad which contains a clear offer.
However most people prefer to not be bombarded with in your face ads.
Actually there is, it’s the fact that the click through rates are not very good and have been on the decline since 2008…
So there’s a clear benefit to using native ads because they usually will deliver some sort of value before selling you something.
Native ads just don’t get ignored like traditional ads because they don’t look like ads.
They provide content that everyone is seeking out, stuff that informs, inspires, and entertains.
Basically native ads are a hybrid of traditional ads and content marketing mashed up.
There’s services like Outbrain and Taboola that specialize in delivering native ads on large sites like CNN, NBC News, etc.
However you can get started on your own by utilizing social media networks like Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
The trick is to make your ad look like it’s simply sharing some good content of value which is what we all expect to see in our social accounts.
25% of consumers are more likely to view a native ad and 18% of consumers will convert better from a native ad than from a traditional ad.
So I think it’s pretty clear how much of an advantage you gain from running native ads over traditional ads which present a clear offer.
How are you using native advertising in your business?