Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.
Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”
But first here’s a little history about the term “Growth Hacker.”
Sean defined a Growth Hacker as “A person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.
Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it. I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.
With that being said, let’s move on shall we?
Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.
As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.
And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.
Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.
Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”
Growth Hacking is NOT unethical even though it can be used in an unethical way.
In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.
How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”