According to Mark Cuban, one of the sharks from Shark Tank, said that when contestants who come onto the show are not truly looking for a deal and are there solely for the exposure it gains their businesses. He referred to this as the ultimate growth hack.
I tend to agree.
If you have an opportunity to get on to Shark Tank is will explode your sales almost immediately. This has happened over and over again as they document when they show updates to past entrepreneurs.
This happens because so many people tune in every week to watch the latest episode of Shark Tank and since Shark Tank has such a large following, it’s the ultimate platform to announce to the world about your brand/business.
It’s essentially the same as finding a Social Influencer with a huge following and then ask them to do a “shoutout” to their audience for your product or service.
However it didn’t really resonate with me until Mark Cuban mentioned that their show was the “Ultimate Growth Hack” while he was ranting and raving about how a recent client was on the show was there without ever intending on making a deal with a Shark.
Now does that mean you can get on Shark Tank? Maybe, maybe not…
But it’s definitely something to seriously consider if you have a business/brand with a product or service that you have already established a decent amount of sales with.
Whatever you do, don’t put all your eggs in this one basket.
The odds you’ll apply and be accepted to appear on the show are slim to none.
I suggest you utilize Influencer Marketing as I previously mentioned to get your business/brand a jump start and exposure all while keeping the idea of going on the Shark Tank a potential long term goal.
After all wouldn’t it cool to get to the point where you have a few Sharks battling over your offer? 🙂
Please let me know what you’re doing to growth hack your business(es).