Today I’m going to talk about how to launch a successful social media marketing agency.
If you’re new or a veteran to running your own marketing agency you’ll want to take some notes as the information I’m about to share here can help you be more successful in your business.
A great way to get started is by hyper focusing your business on offering just one or two services that give potential clients two things: customers and/or profits.
Often times businesses offer too many services which presents a problem when trying to scale.
Let’s say you’re a jack of all trades, but when it comes to hiring additional help you now need to find someone that possesses all the exact same skills you have in order to be able to work with all the clients you don’t have time for.
This presents a couple problems…
First it’s almost impossible to find the right talent that can replace you.
Secondly, in all likelihood you’ll have to pay a premium for them to come to work for you which may not be in your budget and even if it is you’ll be sacrificing additional revenues to pay a higher salary, which in turn cuts your profits.
A better solution is to keep things simple and dialed in.
Offer one service like Facebook Retargeting Ads and then screen record all the steps you take to deliver the service to a client and use it as a training tool that can be used over and over again to train new hires.
And now instead of having to pay high salary to one individual you can higher just about any competent individual at a much lower pay grade who can apply what they learned from your training video(s).
Oh and by the way this should go without saying, but by staying highly focused on one service and delivering results will help you retain clients for the long haul.
You’re probably asking yourself, “That sounds great but how do you get clients when you’re brand new to the business?”
Go to job sites like Indeed.com, Monster.com, Craigslist.org and search for job titles like “Social Media Manager” or “Social Media Coordinator.”
These are prime for the picking! They’re already raising their hands and saying they need someone to help with their social media marketing.
This is the perfect way to kick start your business.
You’ll just have to refine your pitch to convince them that using your business is the best option for them to achieve the results they desire.
Hopefully this blog post has given you a few tips that will help you launch your social media marketing business and be more successful with it.
Please leave a comment below and let me know how things go in your business.