Foot in the door strategies are easier than you think.
The best way to land clients is to build trust and there’s no better way to do it than to create an irresistible offer that they cannot refuse (and if they do they’re bat sh*t CRAZY!).
Now there’s several ways to go about this, in fact I create a product a few years ago called Offline Marketing Evolved CAM (Client Acquisition Method) and it was centered around offering a PLR (private label rights) book that was roughly 175 pages in length or so that was completely generically written for a specific niche i.e. chiropractors, dentists, real estate agents, etc.
I would basically take a few minutes to brand the book on the potential clients behalf so that they could see what it would look like with their picture on the cover and their name as the author.
I then would use a print on demand service and drop off a physical copy at their office.
This tactic would all most always get me an opportunity to sit down with the client and talk about all the things I could do to help them out with their digital marketing needs.
Like I previously mentioned there are several ways to skin a cat so to speak…
Recently a Digital Marketer by the name of Lee Cole just put out a product to make it brain dead simple to offer writing press releases for potential clients.
You can checkout my review of his product entitled Press Release Empire at my digital product review site.
Whether either of those options tickle your fancy or not…Not to worry there’s plenty of other great foot in the door strategies to offer.
Another great idea is to offer a super simple and scalable service such as offering to post content on a potential client’s Facebook fan page.
Once you have content created for once niche you can easily rinse and repeat with the only work you need to do is schedule out the page posts.
OK, ok you twisted my arm and I’ll give you one more strategy…
Last, but certainly not least you could offer to write up monthly newsletters for a potential client.
Again this is a completely scaleable service because you write 12 newsletters in one niche you can offer it over and over again to as many potential clients in that niche as you can find.
These last two ideas are great because you can charge as little as $99 per month to provide each of them so it makes it a no-brainer for the client to say yes while providing the business with a ton of value that they could never get anywhere else for that little bit of money.
Are we doing all of this just to make $99 per month per client?
Absolutely and unequivocally NO.
What we’re trying to do here is build trust while providing value so your potential clients can get to know, like and trust you.
Once they know, like and trust you can you easily up-sell them on other services you provide and turn them into a $1000 or even a $1500 per month client.
Obviously this is this just the tip of the iceberg and you can think of many, many more ways to provide some sort of offer/service that can land you a client.
Please let me know what foot in the door strategies you’re using to land clients in the comments below.