When working with offline clients often they are in need of cleaning up the negative reviews left by disgruntled clients/customers or sometimes it’s from former employees.
Whatever the case may be it’s spells bad news for the business in question.
So how do you remedy a ton negative reviews?
For one you need to find out what commonalities all of the negative reviews.
Once you can pinpoint it to one particular issue, you need to address it with the business owner to see if it’s something that will be a continuing to rear it’s ugly head or it’s something has already been resolved.
At that point a great way to improve reviews is to capture the negative reviews before they’re made public and posted to Google My Business, Yelp, or anywhere else where they will affect the business.
You must keep in mind that no matter how well a business is run and the quality of the products or service they provide are, there’s always a naysayer.
One of the best ways to help a business build back up it’s reputation is to have it’s clients/customers leave 4 and 5 star reviews to help offset the 1 and 2 star reviews.
Well one way to do it is to have a method in place that allows everyone to post their honest reviews where any reviews posted with less than 3 stars can be immediately sent directly over to the business owner where they can then reach out to the client/customer and remedy the situation in hopes of that person re-reviewing the business and if the resolution is positive will then lead them to post a 4 or 5 star review.
Of course any 4 and 5 star reviews would be posted to the business website and on sites like Google My Business, Yelp, etc.
Obviously this is a lot easier said than done.
That is until now…
My good friend Neil Macpherson just released a product called WP Review Machine and it gives you all the necessary tools to pull this off without a hitch.
Without going into too much detail in this post, I will just say that it solves all the problems I outlined above and makes offering reputation management services a breeze.
I’d love to hear what you’re doing and how you’re currently handling your client’s online reputation by leaving a comment below.