We’ve all been a victim of some sort of clickbait websites, whether it’s been a fake headline about your favorite athlete/team or it’s been about your favorite celebrity gossip on the front page of STAR Tabloid or the National Enquirer.
The practice of writing over the top headlines has been around for centuries, or so it seems. But more recently it’s come back with a vengeance the last couple years in conjunction with “fake news.”
However while clickbait is often associated with fake news, it’s not one in the same.
There is a fine line between the two…
Fake news is what it is, fake news. While clickbait is simply writing a compelling headline that’s simply irresistible and must be clicked on in order to find out the “scoop.”
Why, because “Enquiring minds want to know!” (sorry I just had to 🙂
Sometimes you can have clickbait that leads to a true story or “true news.”
So you’re probably wondering, “Kerry, why are you writing about clickbait and fake news?”
The answer is simple…100 million pageviews per year!
It’s been proven over and over again that clickbait gets the clicks! Clicks get you traffic to your site. Traffic gets you eyeballs on your products/services/offers. Eyeballs (err, I mean people) make you money.
And when you’re talking about 100 million pageviews per year your going to make money from that kind of traffic, no matter what you’re offering.
Just think about it…
Ever heard of BuzzFeed? Two years after launching, BuzzFeed was averaging just 700K monthly users. Now it’s worth close to $2 billion.
Here’s a few clickbait headlines that you can model after.
“What State Do You Actually Belong in?”
“17 Facts You Won’t Believe Are True.”
“No Offense to Laura Ingalls Wilder.”
Clickbait spikes curiosity thus headlines are created with “curiosity gaps” in them.
Headlines that play off of self-identity are best to spread virally on Facebook which some call “sharebait.”
Like clickbait or not, it simply works!
Whether you take advantage of it or not is ultimately up to you.
However when implemented correctly it can take an otherwise relatively boring article and make it a viral sensation.
I’ll leave you with this…Did my clickbait headline get you to read this blog post?