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‘Micro Automated Services’ and How They Can Change Your Life

Many of you who know me, know that over the past year or so I’ve created some pretty cool products and between those launches I’ve primarily promoted other people’s products. Well I’ve decided to make a major shift in my business and wanted to make sure I thoroughly explained what it means for you.

My goal all along has been to provide you with the BEST possible service and products to help you have a chance at the same success I’ve enjoyed as a local business consultant over the past few years without all of the trial and error. I will always have your best interest at heart and that will never change.

I realize you’re on many other Marketers’ lists and that is completely fine, but I hope that you take note of which of those Marketers actually really care about you and your well being and those that are just trying to sell you the next shiny object.

Those who have been on my list for quite some time know that I’m not like most Marketers out there, as I don’t have a “support desk” and answer all of my own emails (and usually within a few hours, NOT days or weeks later – although I have to admit that occasionally some emails get buried in my inbox and slip through the cracks). If you’ve never written to me or haven’t been on my list that long, I highly suggest you reach out to me as I would love to connect with you on a more personal level.

My goal is to shift from promoting so many random offers to focusing my time and attention on providing you with the very best CUTTING EDGE TRAINING  and DONE-FOR-YOU solutions that will be supported for years to come.

Which leads me to the title of this blog post…Some of you may or may not be familiar with the term I’ve coined, “Micro Automated Services”. Micro Automated Services are digital marketing services you can offer to local business owners for $99-$199 per month and are ‘set and forget’ which makes them scalable without increasing your workload.

Before I discovered micro automated services, I was like you, where I tried to land clients for $1500, $2500, and even $3500 per month. Now granted, I did have a few different clients paying me those larger monthly retainers, but they would only be able to pay me for a few months at most before they could no longer afford it. Even though I was providing them with all the digital marketing services as promised and getting them results. So just when I thought I was comfortable and would land my second, third or even fourth high paying client, I would lose the first one, then the second, etc. and be right back at square one. I was constantly chasing new client after new client just to get by and that is just a recipe for disaster. So I knew there had to be another way…

I’m a firm believer that you will have the most success landing new clients and retaining those same clients much longer by offering digital marketing services for an irresistible low monthly fee that overcomes about 99.9% of all objections by business owners.

Of course there’s a myriad of ways to build your business to the income level you desire…You can offer one service and either find 100 clients to pay $100 per month to make $10K per month or you can offer multiple services for $100 per month each to the same clients to make $10K per month. It’s completely up to you.

Micro automated services are the building blocks to $10K per month or more.

I’ve come up with at least ten different micro automated services you can offer your clients. Social posting and chatbots are just the tip of the iceberg. Because there are so many great services to offer, I’ve decided it’s time for me to focus on creating as many of these done-for-you solutions as I can to help as many of you as possible to obtain your goals.

So rather than create something new that will be forgotten a month from now, I’d rather build a complete catalog of high-quality training products related to one another that will be the foundation for your success for years to come.

Below is a list of ‘Micro Automated Service’ products currently available.

  • Local Social Growth Secrets
  • Local Social Funnel
  • Local Hybrid Websites
  • Local Social Bots
  • Local Social Posts
  • Local Social Covers
  • Local Social Newsletters
  • Local Social Deals
  • Local Social Birthdays
  • Local Social Salesman
  • Local Monthly Remarketing
  • Local Funnel Academy

Below is a list of ‘Micro Automated Service’ products currently in development.

  • Local Social Advertorials
  • Local Social Retargeting
  • Local Social Blog Posts
  • Local Social Directories

As you can see from the lists above, it’s really taking shape. Eventually my plan is to package all of this up into one large program, Local Automated Services – working title.

So you have the option, continue doing what you’re doing and expect the same results or fully commit to offering these micro automated services and see the difference. If you want the easiest route to success, then stick with me and I can promise you that I can help you implement these products and provide you with a road-map to achieve all that you desire.

How To Differentiate Your Business From Your Competitors

Can your business stand out like the animatronic unicorn in the Squatty Potty video?

Now days it’s imperative more than ever that you build your business to really stand out from the pack like a magical unicorn.

The trick is to establish a USP (unique selling proposition) that truly differentiates your product(s) or service(s) from your competitors.

Obviously it’s a lot easier said than done.

But one thing is certain and it’s when you figure this part out of your business it’s like a spotlight from heaven suddenly shines down on you for the world to see.

However as everything gets more and more saturated figuring how to be different becomes increasingly more difficult to achieve.

Sometimes being the ugly duckling has it’s advantages.

Contrary to popular belief ugly can be a beautiful thing.  Just ask the companies who have massive success by pivoting in an uncharted direction that took a lot of risk similar to when Columbus set sale on the ocean’s blue in search of undiscovered land.

Selling the dream…

Here’s a few ways you can set the bar and put your business at a whole other level.  Once you figure out how you can differentiate yourself from your competitors the sooner you will see just how effective it can be in creating more sales.

Offer exceptional service

This is the most common method, however it’s also typically the normal route most service based businesses go.  The kick here is that if there’s already a competitor in your industry with that claim to fame then you’re SOL and you better figure out another way.

Charge differently

This can be applied in nearly infinite ways, you just need to put on your thinking cap and devise a plan.  How often have you discovered a product or service with several companies to choose from and you chose the one who best fit your budget?  This is a great way to carve out your own piece of the pie.

Reduce or remove any barriers

If you operate a business with perceived risk you can help reduce or eliminate it by offering a no questions asked guaranteed refund or setting up a trial offer or even a better allow them to use the service and pay nothing up front.

Own a specific attribute

This could mean you’re the easiest, cheapest, fastest, or whatever else you can think of as long as it means something to the consumer and has a strong association with your brand.

Be an innovator in your industry

Be the first to market, top seller, biggest, best, etc. in your niche.

Specialize in one specific niche or skill

You can set your business apart from all others if you can specialize in a completely unique way.  However it’s becoming increasingly harder and harder to use this one these days as it’s been quite common for most businesses to go this route.  You really have to get more creative to find a way to stand out.

Origin story

This all comes down to your consumers being able to relate and connect on a level that’s way more personal than your competitors.  I’m sure there’s a few businesses out there you connect with because of some story behind their company.

Opposites attract

If everyone in your industry is going one way, try to figure out a way to go completely in the opposite direction to really set yourself apart from the pack.

Create a persona or add a celebrity

You see it all the time, however you may not recognize it because it’s become such common place.  But almost every successful business has some sort of mascot or personality.  Think about Geico with the Gecko or how about Aflac with the duck, I could go on and on but you get the picture.

It’s not easy to differentiate your business from your competitors, but when you do you’ll reap the rewards of all that hard work.

In the comments below, please let me know how you’re differentiating your business from your competitors.

 

 

 

How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

How to Start A Successful Offline Agency

Offline Agency is just another term for Digital Marketing Agency or what some of us IMer’s refer to as Offline Marketing.

Typically when we refer to the term “Offline” we’re talking about local businesses who need digital marketing.

If you decide to venture into this line of business the key to success really comes down to two primary things.

First focus on just one service and do it extremely well instead of offering all kinds of services.

Second you must keep your sales funnel full of prospective clients.

Never settle.  Never be content.  Always be hustlin’!

If you do both of these you will most likely be able to build a sustainable and scaleable income.

One of the benefits to specializing in just one primary service is that once you dial in exactly the steps or process you do to achieve the desired results you can easily train others to do the tasks.

Thus your business becomes repeatable and scalable.

A great service to offer is Facebook ad management, but more specifically re-targeting ads.

For one they’re super easy to setup and secondly they convert extremely well so you’re client will get results.

And the more results your client gets, the happier they are to keep paying you to provide the service.

But how do you get enough clients to ensure you’re not struggling to make ends meet?

I highly suggest reading my blog post, “How to Get People Looking For Your Services Directly Into Your Inbox”.

The Cliff Notes version of that article is the use of a website called IFTTT.com and Craigslist.org.

And by no means is that the be all or end all of getting clients.

No sir (or madam)!

However it’s a great way to get started.

Do you see how simple it can be to start your own Offline Agency?

I’ve given you two very simple ideas now it’s up to you to take action and get started.

Please leave a comment below and let me know how this works out for you.

 

 

How to Land Clients Using Dead Simple Foot in the Door Strategies

Foot in the door strategies are easier than you think.

The best way to land clients is to build trust and there’s no better way to do it than to create an irresistible offer that they cannot refuse (and if they do they’re bat sh*t CRAZY!).

Now there’s several ways to go about this, in fact I create a product a few years ago called Offline Marketing Evolved CAM (Client Acquisition Method) and it was centered around offering a PLR (private label rights) book that was roughly 175 pages in length or so that was completely generically written for a specific niche i.e. chiropractors, dentists, real estate agents, etc.

I would basically take a few minutes to brand the book on the potential clients behalf so that they could see what it would look like with their picture on the cover and their name as the author.

I then would use a print on demand service and drop off a physical copy at their office.

This tactic would all most always get me an opportunity to sit down with the client and talk about all the things I could do to help them out with their digital marketing needs.

Like I previously mentioned there are several ways to skin a cat so to speak…

Recently a Digital Marketer by the name of Lee Cole just put out a product to make it brain dead simple to offer writing press releases for potential clients.

You can checkout my review of his product entitled Press Release Empire at my digital product review site.

Whether either of those options tickle your fancy or not…Not to worry there’s plenty of other great foot in the door strategies to offer.

Another great idea is to offer a super simple and scalable service such as offering to post content on a potential client’s Facebook fan page.

Once you have content created for once niche you can easily rinse and repeat with the only work you need to do is schedule out the page posts.

OK, ok you twisted my arm and I’ll give you one more strategy…

Last, but certainly not least you could offer to write up monthly newsletters for a potential client.

Again this is a completely scaleable service because you write 12 newsletters in one niche you can offer it over and over again to as many potential clients in that niche as you can find.

These last two ideas are great because you can charge as little as $99 per month to provide each of them so it makes it a no-brainer for the client to say yes while providing the business with a ton of value that they could never get anywhere else for that little bit of money.

Are we doing all of this just to make $99 per month per client?

Absolutely and unequivocally NO.

What we’re trying to do here is build trust while providing value so your potential clients can get to know, like and trust you.

Once they know, like and trust you can you easily up-sell them on other services you provide and turn them into a $1000 or even a $1500 per month client.

Obviously this is this just the tip of the iceberg and you can think of many, many more ways to provide some sort of offer/service that can land you a client.

Please let me know what foot in the door strategies you’re using to land clients in the comments below.

How to Get People Looking For Your Services Directly Into Your Inbox

Last week I talked about how to successfully start a Social Media Marketing Agency.

Today I want to take that concept a bit further and cover how you can use a free service to have hot leads looking for the service(s) you provide delivered directly into your inbox.

In case you’re not already aware, there’s a service called IFTTT.com (If this then that).

Like I mentioned earlier IFTTT is a completely free service for creating what they named “recipes”.

These recipes allow you to create many, many different tasks.

Honestly the potential for what you can do with IFTTT is practically endless.

I don’t want to get into to many details about the possibilities, but I do want to cover one particular recipe that I use day in and day out to consistently find new clients for my Social Media Marketing Agency.

The recipe I speak of is very simple.

You select classifieds for “this.”  Then click on “New post from search” button.

Head over to Craigslist.org and click on “jobs” and type in “social media” (in quotes) and click search.

Now click in the URL and copy the entire URL and paste it into the “Search results URL” and click “Create trigger” button at IFTTT.com.

Next click on “that” and select “Gmail” square and on the next page click on “Send an email” button.

Enter your “to address” of where you want to receive your updates and click on the “Create action” button.

I recommend you rename it like “[City] Social Media (jobs)”, replace [City] with the city you are in or are targeting.

Then go back to Craigslist.org and select “gigs” from the dropdown box.

Once the page refreshes click on the URL and copy it again then go back to IFTTT.com and repeat the process above, but this time label your recipe “[City] Social Media (jobs)”.

Rinse and repeat for the next location.

I currently have the top 40 cities in America setup like this and my inbox is flooded with alerts everytime someone posts a new post on Craigslist.org with the keyword “social media”.

Granted you will get a fair share of email alerts with posts from Craigslist that are complete garbage and have absolutely no relevance to the service(s) you provide.

Unfortunately people like to include the keyword “social media” in listings where the job or gig has virtually nothing to do with social media.

I promise if you do this with 40 cities or more you inbox will constantly be full of potential clients looking for what you have to offer.

So go set this up now and then come back here and leave a comment with how well it’s worked out for you. 🙂

 

How to Launch a Successful Social Media Marketing Agency

Today I’m going to talk about how to launch a successful social media marketing agency.

If you’re new or a veteran to running your own marketing agency you’ll want to take some notes as the information I’m about to share here can help you be more successful in your business.

A great way to get started is by hyper focusing your business on offering just one or two services that give potential clients two things: customers and/or profits.

Often times businesses offer too many services which presents a problem when trying to scale.

Let’s say you’re a jack of all trades, but when it comes to hiring additional help you now need to find someone that possesses all the exact same skills you have in order to be able to work with all the clients you don’t have time for.

This presents a couple problems…

First it’s almost impossible to find the right talent that can replace you.

Secondly, in all likelihood you’ll have to pay a premium for them to come to work for you which may not be in your budget and even if it is you’ll be sacrificing additional revenues to pay a higher salary, which in turn cuts your profits.

A better solution is to keep things simple and dialed in.

Offer one service like Facebook Retargeting Ads and then screen record all the steps you take to deliver the service to a client and use it as a training tool that can be used over and over again to train new hires.

And now instead of having to pay high salary to one individual you can higher just about any competent individual at a much lower pay grade who can apply what they learned from your training video(s).

Oh and by the way this should go without saying, but by staying highly focused on one service and delivering results will help you retain clients for the long haul.

You’re probably asking yourself, “That sounds great but how do you get clients when you’re brand new to the business?”

Great question!

Go to job sites like Indeed.com, Monster.com, Craigslist.org and search for job titles like “Social Media Manager” or “Social Media Coordinator.”

These are prime for the picking!  They’re already raising their hands and saying they need someone to help with their social media marketing.

This is the perfect way to kick start your business.

You’ll just have to refine your pitch to convince them that using your business is the best option for them to achieve the results they desire.

Hopefully this blog post has given you a few tips that will help you launch your social media marketing business and be more successful with it.

Please leave a comment below and let me know how things go in your business.

The Key To Success Is Developing Multiple Income Streams

One of the most important factors to building an online business is to have multiple income streams.

This is the one mistake almost all Internet Marketers make.  They put all of their proverbial eggs in one basket and then when the rules change and what once worked is no longer working they’re, please pardon my French, up shit creek without a paddle.

Believe it…It’s 100% true, I’ve been there done that.

It was not too long ago I was in that exact same boat.  I had started up a highly successful t-shirt business back in 2014 and in fact did so well that I dropped everything else I was doing even though I knew better and told myself that this was not going to last and be there for the long haul.

You’re probably asking yourself, but why or how did you know that it wouldn’t last…Good question!

Because anything predicated on someone else’s platform, system, and/or rules is volatile.   My entire t-shirt business was built upon Facebook news feed ads.  And at the time it was like printing money…Regularly getting 500-800% ROI, just ridiculous numbers.  But I knew if anything changed within the Facebook ads platform then my business would fail.   And I was right!

By summer of 2016 Facebook had some many “t-shirt advertisers” that they decided to not show everyone’s ads throughout the day to all of your targeted audiences.  This was proven by Teespring.com itself.  They had tested various URLs and noticed that their ads were not showing up even though Facebook was still charging them as if their ads were showing.  This happened to me and my business as well, thus effectively killing my business.

The same can be said for any business that is co-dependent on any other 3rd party platform that you can’t control.

For instance Amazon is now a great resource to sell your products, however how long do you think that will last?  With everyone doing the exact same thing it will eventually become over-saturated if it’s not already.

Do you see just how vulnerable your business truly is unless your smart enough to diversity your income streams.

So how do you diversify?

It’s easier said than done…However hard work and dedication is the key.  Learn to be open-minded and keep your ear to the ground about what’s working now and try to get in before everyone else.

Here’s a rundown of all the income streams I’ve created since my t-shirt business:

[+] T-shirts – I still do this, but in much more passive role from my 65,000 buyer email list and utilizing some other viral tactics to add new leads/customers to my list

[+] Physical Products (Necklaces, Mugs, etc.) – eCommerce through: Shopify, Amazon Sellers Central, Merch by Amazon – selling physical goods drop shipped as well as POD (print on demand)

[+] Offline Consulting – I work with local businesses to help them utilize all aspects of the Internet to grow their business

[+] Digital Products – I create digital products about the systems I’ve created in my own business similar to the products I have on this review site.

[+] Affiliate Marketing – I promote other people’s products through this website as well as I promote other more commercial products I personally use within my businesses

[+] Blogging – I have this site, DigitalProductReview.Site, and most recently started a blog, DiaBEASTes.com, for my 5 year-old daughter, Casteel, who is a Type 1 Diabetic

[+] Local Media Sites – I have created a couple media based websites along with social properties to build large audiences I use to promote the local businesses I work with

Besides all of the aforementioned businesses I am also about to start up a local Photo Booth business and Youth Flag Football league.

With all of these sites bringing in income even if one or more stops producing due to the game changing I’ll be just fine.

I hope this has opened up your mind to see how important it is to develop multiple income streams.

So the question is how are you going to create multiple income streams?

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