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‘Micro Automated Services’ and How They Can Change Your Life

Many of you who know me, know that over the past year or so I’ve created some pretty cool products and between those launches I’ve primarily promoted other people’s products. Well I’ve decided to make a major shift in my business and wanted to make sure I thoroughly explained what it means for you.

My goal all along has been to provide you with the BEST possible service and products to help you have a chance at the same success I’ve enjoyed as a local business consultant over the past few years without all of the trial and error. I will always have your best interest at heart and that will never change.

I realize you’re on many other Marketers’ lists and that is completely fine, but I hope that you take note of which of those Marketers actually really care about you and your well being and those that are just trying to sell you the next shiny object.

Those who have been on my list for quite some time know that I’m not like most Marketers out there, as I don’t have a “support desk” and answer all of my own emails (and usually within a few hours, NOT days or weeks later – although I have to admit that occasionally some emails get buried in my inbox and slip through the cracks). If you’ve never written to me or haven’t been on my list that long, I highly suggest you reach out to me as I would love to connect with you on a more personal level.

My goal is to shift from promoting so many random offers to focusing my time and attention on providing you with the very best CUTTING EDGE TRAINING  and DONE-FOR-YOU solutions that will be supported for years to come.

Which leads me to the title of this blog post…Some of you may or may not be familiar with the term I’ve coined, “Micro Automated Services”. Micro Automated Services are digital marketing services you can offer to local business owners for $99-$199 per month and are ‘set and forget’ which makes them scalable without increasing your workload.

Before I discovered micro automated services, I was like you, where I tried to land clients for $1500, $2500, and even $3500 per month. Now granted, I did have a few different clients paying me those larger monthly retainers, but they would only be able to pay me for a few months at most before they could no longer afford it. Even though I was providing them with all the digital marketing services as promised and getting them results. So just when I thought I was comfortable and would land my second, third or even fourth high paying client, I would lose the first one, then the second, etc. and be right back at square one. I was constantly chasing new client after new client just to get by and that is just a recipe for disaster. So I knew there had to be another way…

I’m a firm believer that you will have the most success landing new clients and retaining those same clients much longer by offering digital marketing services for an irresistible low monthly fee that overcomes about 99.9% of all objections by business owners.

Of course there’s a myriad of ways to build your business to the income level you desire…You can offer one service and either find 100 clients to pay $100 per month to make $10K per month or you can offer multiple services for $100 per month each to the same clients to make $10K per month. It’s completely up to you.

Micro automated services are the building blocks to $10K per month or more.

I’ve come up with at least ten different micro automated services you can offer your clients. Social posting and chatbots are just the tip of the iceberg. Because there are so many great services to offer, I’ve decided it’s time for me to focus on creating as many of these done-for-you solutions as I can to help as many of you as possible to obtain your goals.

So rather than create something new that will be forgotten a month from now, I’d rather build a complete catalog of high-quality training products related to one another that will be the foundation for your success for years to come.

Below is a list of ‘Micro Automated Service’ products currently available.

  • Local Social Growth Secrets
  • Local Social Funnel
  • Local Hybrid Websites
  • Local Social Bots
  • Local Social Posts
  • Local Social Covers
  • Local Social Newsletters
  • Local Social Deals
  • Local Social Birthdays
  • Local Social Salesman
  • Local Monthly Remarketing
  • Local Funnel Academy

Below is a list of ‘Micro Automated Service’ products currently in development.

  • Local Social Advertorials
  • Local Social Retargeting
  • Local Social Blog Posts
  • Local Social Directories

As you can see from the lists above, it’s really taking shape. Eventually my plan is to package all of this up into one large program, Local Automated Services – working title.

So you have the option, continue doing what you’re doing and expect the same results or fully commit to offering these micro automated services and see the difference. If you want the easiest route to success, then stick with me and I can promise you that I can help you implement these products and provide you with a road-map to achieve all that you desire.

How To Make Successful YouTube Fan Channels

It’s true, YouTube fan channels exist and they do so because they can be highly successful with millions of subscribers and views.

This is definitely not a new concept by any means, but you may have never even realized that you can do something like this.

You can do this in almost any niche too!  It’s totally scaleable…

So what are these YouTube fan channels and how do they work?

Simple really…

You take small video clips of your favorite subject that you want to build a YouTube fan channel around and compile them into a video with a run length of about 10 minutes.

Then use software like Viddyoze to create a cool intro and outro as well as some sort of transition segment and put them all together in your favorite video editing software (I use Windows Movie Maker).

After you’ve created your video, next you’ll want to create a great thumbnail that will get people’s attention and get them to click on your video.

But don’t forget your video title, it’s important as well…

When you have all of that figured out you’re now ready to upload your video to your channel.

Be sure to include all relevant tags related to your video, channel, and niche.

In your description you’ll want to give credit where credit is due.  That means if you’re borrowing small video clips from different channels/users then you’ll want to credit them in your description for that particular video.

All of this falls under YouTube’s fair use policy.  So although this seems like it would be violating copyright laws, it’s actually not as long as your taking small segments and creating your own videos from them.

One of the best ways to ensure success is to publish a new video on a regular basis, whether you’re putting out a new video once per week or once per day either way just be consistent so your viewers/subscribers can count on your channel to publish new content on time.

You’ll see your channel grow substantially faster if you post as much as you can, so once per day is the preferred schedule.

If you have a brand new channel with zero subscribers/views then you’ll want to do some research in your niche and emulate what others are doing.

Don’t reinvent the wheel, see what’s trending and what’s had a lot of views and then try to replicate it.  Just don’t copy it verbatim!

This way you’re piggy backing off of other successful videos/channels and ultimately gives you the best chance at success as well.

YouTube fan channels work extremely well for the gaming niche, but can also work for sports, poker, and even for celebrities.

BTW, you can create as many YouTube channels as you’d like through one Gmail account by simply going to https://www.youtube.com/channel_switcher.

In the comments section below, let me know if you decide to give this a try and how it’s working out for you.

 

How YouTube Advertising Is The New Facebook Ads

If you’ve been doing any Facebook advertising over the past few years, then you know just how ineffective some types of advertising on Facebook have become for one reason or another.

I like to believe as Facebook has changed their algorithms and with the introduction of more and more advertisers which have taken to using the Facebook ads platform the costs have done up significantly while the reach has gone down drastically.

Remember in 2014 when you could put up a simple CTW (click to website) ad and it would just make sales for just about any t-shirt design you put an ad up for?

Unfortunately that’s a thing of the past and hose days are long gone…

However, now there’s a new untapped advertising platform that has an abundance of inventory which makes it nearly impossible for saturation.

Yep, we’re talking about YouTube video ads.

YouTube ads when done correctly can get video views for as low as $0.01 – $0.05 each!

Plus YouTube advertising is offering a free $100 for new advertising accounts when you spend $25.  So essentially you’re getting $125 in ad spend for just $25.

To get the most bang for your buck you’ll want to pick out videos in your niche that get a lot of views and then place your “in-stream” video ads in front of those videos only.

If you want to achieve even better results then you’ll want to create some re-targeting audiences in YouTube/Google AdWords for your channel and specific videos on your channel.

Just go to your Google AdWords account and click on Shared Library and then on Audiences.

From there click on “+ Re-marketing List” and then select YouTube Users.

Once you get to the New video re-marketing list screen select your desired list type, and a list name, put the max of 540 days for new channels and videos.  Use 5 days for channels with lots of subscribers and for videos with lots of views.

Then when you have these re-marketing lists created you can now put your video ad in front of anyone who viewed any video on your channel and it will convert insanely well because they’re already familiar with your videos and your channel.

Please leave me a comment below and let me know if you’re currently using YouTube ads and what kind of success you’re having.

 

How To Differentiate Your Business From Your Competitors

Can your business stand out like the animatronic unicorn in the Squatty Potty video?

Now days it’s imperative more than ever that you build your business to really stand out from the pack like a magical unicorn.

The trick is to establish a USP (unique selling proposition) that truly differentiates your product(s) or service(s) from your competitors.

Obviously it’s a lot easier said than done.

But one thing is certain and it’s when you figure this part out of your business it’s like a spotlight from heaven suddenly shines down on you for the world to see.

However as everything gets more and more saturated figuring how to be different becomes increasingly more difficult to achieve.

Sometimes being the ugly duckling has it’s advantages.

Contrary to popular belief ugly can be a beautiful thing.  Just ask the companies who have massive success by pivoting in an uncharted direction that took a lot of risk similar to when Columbus set sale on the ocean’s blue in search of undiscovered land.

Selling the dream…

Here’s a few ways you can set the bar and put your business at a whole other level.  Once you figure out how you can differentiate yourself from your competitors the sooner you will see just how effective it can be in creating more sales.

Offer exceptional service

This is the most common method, however it’s also typically the normal route most service based businesses go.  The kick here is that if there’s already a competitor in your industry with that claim to fame then you’re SOL and you better figure out another way.

Charge differently

This can be applied in nearly infinite ways, you just need to put on your thinking cap and devise a plan.  How often have you discovered a product or service with several companies to choose from and you chose the one who best fit your budget?  This is a great way to carve out your own piece of the pie.

Reduce or remove any barriers

If you operate a business with perceived risk you can help reduce or eliminate it by offering a no questions asked guaranteed refund or setting up a trial offer or even a better allow them to use the service and pay nothing up front.

Own a specific attribute

This could mean you’re the easiest, cheapest, fastest, or whatever else you can think of as long as it means something to the consumer and has a strong association with your brand.

Be an innovator in your industry

Be the first to market, top seller, biggest, best, etc. in your niche.

Specialize in one specific niche or skill

You can set your business apart from all others if you can specialize in a completely unique way.  However it’s becoming increasingly harder and harder to use this one these days as it’s been quite common for most businesses to go this route.  You really have to get more creative to find a way to stand out.

Origin story

This all comes down to your consumers being able to relate and connect on a level that’s way more personal than your competitors.  I’m sure there’s a few businesses out there you connect with because of some story behind their company.

Opposites attract

If everyone in your industry is going one way, try to figure out a way to go completely in the opposite direction to really set yourself apart from the pack.

Create a persona or add a celebrity

You see it all the time, however you may not recognize it because it’s become such common place.  But almost every successful business has some sort of mascot or personality.  Think about Geico with the Gecko or how about Aflac with the duck, I could go on and on but you get the picture.

It’s not easy to differentiate your business from your competitors, but when you do you’ll reap the rewards of all that hard work.

In the comments below, please let me know how you’re differentiating your business from your competitors.

 

 

 

How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

How to Handle Reputation Management Services

When working with offline clients often they are in need of cleaning up the negative reviews left by disgruntled clients/customers or sometimes it’s from former employees.

Whatever the case may be it’s spells bad news for the business in question.

So how do you remedy a ton negative reviews?

For one you need to find out what commonalities all of the negative reviews.

Once you can pinpoint it to one particular issue, you need to address it with the business owner to see if it’s something that will be a continuing to rear it’s ugly head or it’s something has already been resolved.

At that point a great way to improve reviews is to capture the negative reviews before they’re made public and posted to Google My Business, Yelp, or anywhere else where they will affect the business.

You must keep in mind that no matter how well a business is run and the quality of the products or service they provide are, there’s always a naysayer.

One of the best ways to help a business build back up it’s reputation is to have it’s clients/customers leave 4 and 5 star reviews to help offset the 1 and 2 star reviews.

But how?

Well one way to do it is to have a method in place that allows everyone to post their honest reviews where any reviews posted with less than 3 stars can be immediately sent directly over to the business owner where they can then reach out to the client/customer and remedy the situation in hopes of that person re-reviewing the business and if the resolution is positive will then lead them to post a 4 or 5 star review.

Of course any 4 and 5 star reviews would be posted to the business website and on sites like Google My Business, Yelp, etc.

Obviously this is a lot easier said than done.

That is until now…

My good friend Neil Macpherson just released a product called WP Review Machine and it gives you all the necessary tools to pull this off without a hitch.

Without going into too much detail in this post, I will just say that it solves all the problems I outlined above and makes offering reputation management services a breeze.

I’d love to hear what you’re doing and how you’re currently handling your client’s online reputation by leaving a comment below.

Best Times to Post on Social Media Networks

The best times to post on social media is when your audience is online.

However there are better times than others that may work best for your business(es) or your clients.

Each social network is different, thus they each have different times which work best.

For example the best time to post to Instagram is different than the best time to post to Facebook or Twitter or Pinterest…

In this post I will break down the best specific times to post to your social media accounts.

First let’s look at the time zones…

If your brand is mostly U.S. consumers then you’ll want to focus your efforts on the EST zone.

However if your target audience is mostly in Europe you may want to consider the GMT zone.

If you’re not sure what will be best for your brand you can always use social media analytics to find data to where your audience is primarily located.

This will allow you to best plan out which times to make your posts.

Second let’s look at each social network and the best times to post on each…

Instagram – Best times: 11am – 1pm and 7pm – 9pm, Best days: Monday, Wednesday, and Thursday.

Note that Sunday is the worst day to post on Instagram, but 5pm is the best time on Sunday.  Wednesdays get the highest level of engagement on Instagram.

Facebook – Best times: 1pm – 4pm, Best days: Thursday, Friday, Saturday, and Sunday.

Note that Tuesday is the worst day to post on Facebook.  Weekends get the highest level of engagement on Facebook.

Twitter – Best times: 12pm – 1pm, Best days: Monday – Friday.

Note that Wednesday is the best day to post on Twitter.  Weekends are the worst days to post on Twitter.

LinkedIn – Best times: 10am – 11am, Best days: Tuesday, Wednesday, and Thursday.

Note that weekends and after work hours tend to be the worst times to post on LinkedIn.

Pinterest – Best times: 8pm – 11pm, Best days:  Saturdays and Sundays.

Note work hours tend to be less popular for Pinterest users.

YouTube – Best times: 12pm – 4pm, Best days: Thursdays and Fridays.

Note that most viewers tend to watch more on the weekends.  Post on Saturdays and Sundays at 9am – 11am.

The times and days listed above are just averages and your own audiences may be more active at completely different times and days.

It’s best to experiment and use your social media analytics to figure out what’s most effective to your business(es) or your clients.

What days and times for different social networks work best for you?

 

How to Start A Successful Offline Agency

Offline Agency is just another term for Digital Marketing Agency or what some of us IMer’s refer to as Offline Marketing.

Typically when we refer to the term “Offline” we’re talking about local businesses who need digital marketing.

If you decide to venture into this line of business the key to success really comes down to two primary things.

First focus on just one service and do it extremely well instead of offering all kinds of services.

Second you must keep your sales funnel full of prospective clients.

Never settle.  Never be content.  Always be hustlin’!

If you do both of these you will most likely be able to build a sustainable and scaleable income.

One of the benefits to specializing in just one primary service is that once you dial in exactly the steps or process you do to achieve the desired results you can easily train others to do the tasks.

Thus your business becomes repeatable and scalable.

A great service to offer is Facebook ad management, but more specifically re-targeting ads.

For one they’re super easy to setup and secondly they convert extremely well so you’re client will get results.

And the more results your client gets, the happier they are to keep paying you to provide the service.

But how do you get enough clients to ensure you’re not struggling to make ends meet?

I highly suggest reading my blog post, “How to Get People Looking For Your Services Directly Into Your Inbox”.

The Cliff Notes version of that article is the use of a website called IFTTT.com and Craigslist.org.

And by no means is that the be all or end all of getting clients.

No sir (or madam)!

However it’s a great way to get started.

Do you see how simple it can be to start your own Offline Agency?

I’ve given you two very simple ideas now it’s up to you to take action and get started.

Please leave a comment below and let me know how this works out for you.

 

 

How to Use Video to Efficiently Train and Get the Most Out of Your Employee or Virtual Assistant

When you own and operate a small business whatever it may be you usually are a jack of all trades so to speak and do everything yourself.

Don’t get me wrong, doing everything yourself definitely has it’s benefits such as you know the quality of your own work and can decide if or when it gets done.

Of course the down side is that you only have so much time in the day and eventually you just don’t have enough time to get everything done.

That’s when you need to hire someone or someones to take some of the work load off your shoulders.

Usually when you’re a small business you can only afford so much for an employee’s salary and that’s where a Virtual Assistant comes into play.

You can usually outsource the work you need them to do and get someone from the Philippines or India for pennies on the dollar through a site like UpWork.com or OnlineJobs.ph.

I can personally attest to having success hiring a VA from the Philippines and it cost me next to nothing which is the best part.

But sometimes it’s hard to get the most bang for your buck so to speak.

It’s relatively easy to find and hire someone, but it’s not always easy to convey the work that needs to be done.

One way I found to make this as efficient as possible and to ensure your VA is busy doing their work and you’re getting what you’ve paid for is by creating training videos which may sound difficult or time consuming but really are not.

In fact the best way to do it is get yourself an account with Screencast-O-Matic and use it to record your screen.

First and foremost create yourself a quick list of activities you need your VA to do.

Once you have that list the next time you need to do that task yourself simply turn on the screen recording software (Screencast-O-Matic) and just talk over what you’re doing while you’re doing it.

That way you’re killing two birds with one stone by completing a task that needs to get done anyway, but now you have also created a training video (in real time) that can be used over and over again for all of your employees.

These training videos do not have to be perfect by any means.  They definitely don’t need an intro or an outro and most likely will not require any video editing whatsoever.

This will ensure your VA or employee knows exactly what to do and how long it will take to complete the work you want them to get done.

By the way, this works for Virtual Assistants or regular employees.

So how will you use training videos to make your work more efficient?

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