The best times to post on social media is when your audience is online.
However there are better times than others that may work best for your business(es) or your clients.
Each social network is different, thus they each have different times which work best.
For example the best time to post to Instagram is different than the best time to post to Facebook or Twitter or Pinterest…
In this post I will break down the best specific times to post to your social media accounts.
First let’s look at the time zones…
If your brand is mostly U.S. consumers then you’ll want to focus your efforts on the EST zone.
However if your target audience is mostly in Europe you may want to consider the GMT zone.
If you’re not sure what will be best for your brand you can always use social media analytics to find data to where your audience is primarily located.
This will allow you to best plan out which times to make your posts.
Second let’s look at each social network and the best times to post on each…
Instagram – Best times: 11am – 1pm and 7pm – 9pm, Best days: Monday, Wednesday, and Thursday.
Note that Sunday is the worst day to post on Instagram, but 5pm is the best time on Sunday. Wednesdays get the highest level of engagement on Instagram.
Facebook – Best times: 1pm – 4pm, Best days: Thursday, Friday, Saturday, and Sunday.
Note that Tuesday is the worst day to post on Facebook. Weekends get the highest level of engagement on Facebook.
Twitter – Best times: 12pm – 1pm, Best days: Monday – Friday.
Note that Wednesday is the best day to post on Twitter. Weekends are the worst days to post on Twitter.
LinkedIn – Best times: 10am – 11am, Best days: Tuesday, Wednesday, and Thursday.
Note that weekends and after work hours tend to be the worst times to post on LinkedIn.
Pinterest – Best times: 8pm – 11pm, Best days: Saturdays and Sundays.
Note work hours tend to be less popular for Pinterest users.
YouTube – Best times: 12pm – 4pm, Best days: Thursdays and Fridays.
Note that most viewers tend to watch more on the weekends. Post on Saturdays and Sundays at 9am – 11am.
The times and days listed above are just averages and your own audiences may be more active at completely different times and days.
It’s best to experiment and use your social media analytics to figure out what’s most effective to your business(es) or your clients.
What days and times for different social networks work best for you?