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How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

How to Handle Reputation Management Services

When working with offline clients often they are in need of cleaning up the negative reviews left by disgruntled clients/customers or sometimes it’s from former employees.

Whatever the case may be it’s spells bad news for the business in question.

So how do you remedy a ton negative reviews?

For one you need to find out what commonalities all of the negative reviews.

Once you can pinpoint it to one particular issue, you need to address it with the business owner to see if it’s something that will be a continuing to rear it’s ugly head or it’s something has already been resolved.

At that point a great way to improve reviews is to capture the negative reviews before they’re made public and posted to Google My Business, Yelp, or anywhere else where they will affect the business.

You must keep in mind that no matter how well a business is run and the quality of the products or service they provide are, there’s always a naysayer.

One of the best ways to help a business build back up it’s reputation is to have it’s clients/customers leave 4 and 5 star reviews to help offset the 1 and 2 star reviews.

But how?

Well one way to do it is to have a method in place that allows everyone to post their honest reviews where any reviews posted with less than 3 stars can be immediately sent directly over to the business owner where they can then reach out to the client/customer and remedy the situation in hopes of that person re-reviewing the business and if the resolution is positive will then lead them to post a 4 or 5 star review.

Of course any 4 and 5 star reviews would be posted to the business website and on sites like Google My Business, Yelp, etc.

Obviously this is a lot easier said than done.

That is until now…

My good friend Neil Macpherson just released a product called WP Review Machine and it gives you all the necessary tools to pull this off without a hitch.

Without going into too much detail in this post, I will just say that it solves all the problems I outlined above and makes offering reputation management services a breeze.

I’d love to hear what you’re doing and how you’re currently handling your client’s online reputation by leaving a comment below.

Best Times to Post on Social Media Networks

The best times to post on social media is when your audience is online.

However there are better times than others that may work best for your business(es) or your clients.

Each social network is different, thus they each have different times which work best.

For example the best time to post to Instagram is different than the best time to post to Facebook or Twitter or Pinterest…

In this post I will break down the best specific times to post to your social media accounts.

First let’s look at the time zones…

If your brand is mostly U.S. consumers then you’ll want to focus your efforts on the EST zone.

However if your target audience is mostly in Europe you may want to consider the GMT zone.

If you’re not sure what will be best for your brand you can always use social media analytics to find data to where your audience is primarily located.

This will allow you to best plan out which times to make your posts.

Second let’s look at each social network and the best times to post on each…

Instagram – Best times: 11am – 1pm and 7pm – 9pm, Best days: Monday, Wednesday, and Thursday.

Note that Sunday is the worst day to post on Instagram, but 5pm is the best time on Sunday.  Wednesdays get the highest level of engagement on Instagram.

Facebook – Best times: 1pm – 4pm, Best days: Thursday, Friday, Saturday, and Sunday.

Note that Tuesday is the worst day to post on Facebook.  Weekends get the highest level of engagement on Facebook.

Twitter – Best times: 12pm – 1pm, Best days: Monday – Friday.

Note that Wednesday is the best day to post on Twitter.  Weekends are the worst days to post on Twitter.

LinkedIn – Best times: 10am – 11am, Best days: Tuesday, Wednesday, and Thursday.

Note that weekends and after work hours tend to be the worst times to post on LinkedIn.

Pinterest – Best times: 8pm – 11pm, Best days:  Saturdays and Sundays.

Note work hours tend to be less popular for Pinterest users.

YouTube – Best times: 12pm – 4pm, Best days: Thursdays and Fridays.

Note that most viewers tend to watch more on the weekends.  Post on Saturdays and Sundays at 9am – 11am.

The times and days listed above are just averages and your own audiences may be more active at completely different times and days.

It’s best to experiment and use your social media analytics to figure out what’s most effective to your business(es) or your clients.

What days and times for different social networks work best for you?

 

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