With the abundance of social media networks out there, it’s easier than ever to reach your target audience. But that’s easier said than done.
Being a Growth Hacker, I’m constantly looking for ways to increase my client’s products and services as well as my own. Digital marketing is an ever changing environment that what seems to work one day may not work the next. Take for example how effective and cheap it once was to run ads on Google. When the cost of running ads on Google skyrocketed it forced businesses and marketers to seek alternative methods to reach their audiences. Enter Facebook and their ad platform. In the beginning it too was extremely cheap, but as time has gone by with more and more advertisers using their platform the costs have naturally risen to the point where you can no longer effectively run an ad to sell t-shirts.
With that being said, we have to work smarter not harder to obtain the results we desire. One such way is to utilize the idea of running a contest or giveaway. If you haven’t tried this technique yet then I highly suggest you do. It’s without a doubt one of the most effective ways to keep a steady flow traffic coming into your offers.
Now you might be saying to yourself, “Kerry, I can’t run a contest or giveaway because I can’t afford to do that.” I beg to differ…In fact your giveaway can be almost anything really. It can be something that doesn’t really even cost you anything. It’s totally up to you and your objective, you just need to be a little creative and think outside the box. I recommend you brainstorm some ideas of what you might like to get for free if you were in your audiences’ shoes. This will help you come up with ideas for sure.
Honestly that’s the easy part. Developing a system to deploy your contest or giveaway is an entirely different matter. If you think putting together a Facebook fan page or a WordPress website is a bit cumbersome, then you don’t want anything to do with trying to logistically think about how to build something that will allow to effectively run your contest or giveaway.
But luckily for you can forget all of that because there’s a few different options out there that do all the heavy lifting when it comes to running a smooth campaign for your contest or giveaway. First you need to know that not all contest/giveaway software is created equal. So do your homework! I can tell you of a couple different platforms I’ve encountered and have had personal experiences with.
The choice is really up to you, but to get started I would recommend going with UpViral or ViralLeads. For one, both are very reasonable to operate comparatively to ViralSweep and Contest Domination. Don’t be fooled by Contest Domination’s “affordable” monthly fee because their monthly plan does not allow you to be billed per month. You either have to pay per contest (lasts 1 month) or you’re billed for the entire year.
One restriction which UpViral has that just kills me is they only allow you to have up to 3 sender profiles. So that means if you want to run a separate contest from more than 3 of your clients or own brands then you have to have a second account to accommodate that need. A sender profile is your from email address that the messages are sent from to your contestants who enter your contests. You don’t want a contest for one business having the emails sent out about it from another business. Hope that makes sense!
So if you’re going to need more than 3 sender profiles, the only real choice is ViralLeads. It’s super simple to setup and use plus it’s the cheapest option on the market as far as I know.
I’ll leave you with this…How will you utilize contests and giveaways in your business(es)?