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Viral Loops – The Holy Grail of Marketing

By definition a viral loop is a type of marketing campaign used to promote a company or product. Named after our friends the viruses, a viral loop is meant to infect a person and cause them to share it with other people.

In case you didn’t know viral loops are designed to grow an audience or customer base from zero to millions of new customers in a very short period of time. As each new customer or user shares the content with their circle of friends or family it will then spread exponentially.

In some essence it seems social networks were built for this type of marketing campaign.  A viral loop will leverage consumers to become marketers within the fast-paced arenas of social networks.  Viral marketing is a great way to spread the word about practically anything.

Viral loops offer a cheap and relatively easy method for establishing a name and consumer base as customers end up doing most of the actual work for companies looking to drive growth.

In order to have an effective viral loop you must have an excellent product or service to offer which will become a magnet to the demographics of your audience being targeted.  However, that is only part of the equation.  If you don’t have the correct viral loop strategy your product or service will not get the exposure it should.

Practically any marketing we do online as Internet Marketers is effectively looking for possibilities of finding “loop holes” that can generate traffic for whatever we’re looking to promote or sell.

Just think about the last product you were offered or that you possibly purchased.  In all likelihood it was a “push button traffic solution” and I’m sure you’ve seen these products being created and promoted in our space.  Below are a few recent products I can think of that fit the bill.

If you’ve used any of the products above or similar, believe it or not you’re a “Growth Hacker” just like me.

Pretty cool, huh?!

That’s why after I did some research on the subject of “Growth Hacking” I came to the realization that I too am a Growth Hacker by definition and I’m extremely proud of that fact and you should be too.

Don’t get me wrong the term “Hacking or Hacker” has a negative connotation normally, but preface it with the word “Growth” and it takes on a whole new meaning.

It’s my opinion that if you want to be a successful Internet Marketer, you must continue to think outside the box and experiment with things you’re learning from myself and other marketers.  You may take something you learned in one product and another thing you learned in another product and then mash them up and discover something completely new that works like gang busters.  This is how new digital information products are created everyday.

So do you think you can put on your growth hacking cap and come up with a new viral loop that automates, simplifies or scales your marketing efforts?