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How YouTube Advertising Is The New Facebook Ads

If you’ve been doing any Facebook advertising over the past few years, then you know just how ineffective some types of advertising on Facebook have become for one reason or another.

I like to believe as Facebook has changed their algorithms and with the introduction of more and more advertisers which have taken to using the Facebook ads platform the costs have done up significantly while the reach has gone down drastically.

Remember in 2014 when you could put up a simple CTW (click to website) ad and it would just make sales for just about any t-shirt design you put an ad up for?

Unfortunately that’s a thing of the past and hose days are long gone…

However, now there’s a new untapped advertising platform that has an abundance of inventory which makes it nearly impossible for saturation.

Yep, we’re talking about YouTube video ads.

YouTube ads when done correctly can get video views for as low as $0.01 – $0.05 each!

Plus YouTube advertising is offering a free $100 for new advertising accounts when you spend $25.  So essentially you’re getting $125 in ad spend for just $25.

To get the most bang for your buck you’ll want to pick out videos in your niche that get a lot of views and then place your “in-stream” video ads in front of those videos only.

If you want to achieve even better results then you’ll want to create some re-targeting audiences in YouTube/Google AdWords for your channel and specific videos on your channel.

Just go to your Google AdWords account and click on Shared Library and then on Audiences.

From there click on “+ Re-marketing List” and then select YouTube Users.

Once you get to the New video re-marketing list screen select your desired list type, and a list name, put the max of 540 days for new channels and videos.  Use 5 days for channels with lots of subscribers and for videos with lots of views.

Then when you have these re-marketing lists created you can now put your video ad in front of anyone who viewed any video on your channel and it will convert insanely well because they’re already familiar with your videos and your channel.

Please leave me a comment below and let me know if you’re currently using YouTube ads and what kind of success you’re having.

 

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!
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