Disruptive marketing sounds like something that is thought of with a negative connotation, however it’s really just the opposite.
Disruptive by definition is taking something people used to do and approach it differently.
Brands that use disruptive marketing take everything they knew about traditional marketing and throw it out the window.
Disruptive marketing gives consumers access to brands on a more intimate level.
Disruptive marketing gets people’s attention by being different and taking risks. Overall it embraces concepts that are outside the norm. Occasionally it can have some shock value. It can force people to pay attention. It usually encourages people to think about things differently.
Disruptive marketing something very mundane and make it exciting and unique. This twist can flip the switch with the consumers and make a brand go from a want to a need.
The power of disruptive marketing lies in the fact that it’s 100% unique to a brand. It’s usually so different that if any other brand tries to mimic it, that brand will be dismissed. The competing brand will be considered a copycat and ignored.
Disruptive marketing creates a specific image of your brand in which no one else can duplicate.
Brands which utilize disruptive marketing have been successful no matter the type of product or service they’re offering.
The key to developing a disruptive marketing campaign is to under stand your consumers inside and out. Ask yourself, “What do they need?”, “What do they want?”, “How do they spend their days?”, etc. Refine your audience and make your audience as specific as possible.
Now that you have considered your ideal audience and their needs/wants, how can you reach them on a different level? What won’t they expect from your business? How can they use your product in a way they didn’t think of before? What makes your product or service a bigger part of their day? What will make them think of your brand as human?
There are so many excellent campaigns out there that it will be tempting to copy something that’s been done before. However, remember you need to be unique. Definitely don’t be afraid to take risks. Get creative and connect with your audience on another level no matter how you do it.
With the power of social you have the opportunity to take your brand/business to the next level.
So how are you going to utilize disruptive marketing in your business?