Whether you have any following on social media or not you’ll want to start with building up your Facebook Fan Page first and foremost.
Simple…Because Facebook has the largest audience of any social network.
Plus it’s the easiest and the fastest social media network to get likes/followers on to build up your social proof.
Social proof believe it or not, will influence others to make their decision for them as whether or not to follow and/or like your social media accounts.
This concept hearkens back to the idea of “cliques” where people feel the need to be a part of something more or bigger.
No one wants to be the first “Liker” or follower…But after you have thousands, hundreds of thousands or even millions of likes/followers it will be easier to attract more likes/followers and you will grow exponentially by reaching more and more people when you post.
The best way to grow you Facebook Fan Page is to use a worldwide boost or worldwide likes engagement ad. It’s going to grow your page the fastest and it doesn’t matter if the majority of your likes are coming from India or Nigeria a like is a like a follow is a follow. They’re all real people who really like and follow you. They may not be your target demographic, but they are perfect for your social proof.
Once you grow your page to around 10,000 likes/followers then you can start to narrow your target audience down to the folks you really want to attract and market your product or services to.
I recommend you build up all your social media accounts (Facebook, Twitter, Instagram, YouTube and Snapchat) to around 10,000 followers.
So you’re probably wondering just how to build up the other social networks…
The short explanation is that you will promote your other social network accounts to the followers/likes of your Facebook Fan Page.
You can accomplish this by simply telling people to follow you on Twitter, Instagram, YouTube or Snapchat through various content posts. You can use scarcity by running specials or giveaways during specific time frames that require your audience to take action on those other social networks in order to take advantage of your offers.
It’s going to be easiest to get followers on Twitter and Instagram and you’ll find it more difficult to get followers on YouTube and Snapchat.
Snapchat will be especially hard if you’re attempting to build an audience from an older crowd since Snapchat is geared more towards a younger audience.
“Going Live” on Facebook or YouTube can be utilized to build that scarcity so that your audience will be rewarded for viewing you live and taking the specific actions you want them to take (i.e. following you on Twitter, Instagram, or Snapchat).
To build a highly engaged audience you must provide as much value as possible when you post on all of your social media networks.
I hope this blog post has been insightful and will help you build your social media following quickly so you can start to reap the rewards of being a Social Influencer.
Please comment and let me know what you think this tip about social media growth.