Not too long ago Influencer Marketing, more specifically Social Media Influencer, was more of myth than a reality, but the times they are a changin’!
Social media influence marketing is real, very real indeed.
More and more of the big dogs (large corporations) are turning to utilizing Influencer Marketing as one of their primary marketing strategies.
Some of your favorite YouTubers, Instagramers, or Twitterers (is that even a word?) are being approached and paid very well as we speak to sell you something every time you read a tweet, like a photo or watch a video and you probably don’t even realize it.
Here’s the thing, the reason this marketing tactic is so powerful is usually due to reach. Reach? Yeah, R-E-A-C-H, REACH!
That means that in order to be a highly sought after Social Influencer you need an audience, but get this it doesn’t have to be BIG. The size isn’t nearly as important as the engagement the audience has with the Social Influencer.
Now that doesn’t mean that since your mom and all of her friends follow you on Instagram that you’re going to make a bunch of money promoting other business’s products.
However what that does mean is that even if your audience is relatively small, but highly engaged you are far more valuable as a Social Influencer than that of another Social Influencer who has ten times as many followers who really aren’t engaged with their content whatsoever.
So how do you build a highly engaged audience through your social media accounts?
It’s definitely easier said than done, but nonetheless it can be done…However it will not happen overnight unless you’re a Kardashian.
The key to building engagement is to…wait for it…wait for it… “engage”! What a shocker, right?!
The more each of your followers feels like you’re interested in them, the more interested they will be in you. It’s essentially the Law of Reciprocity. It basically says that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return. As a matter of fact, you may even reciprocate with a gesture far more generous than their original good deed.
Don’t get me wrong it’s not easy to engage with every single follower you have on all of your social media accounts. In fact it’s nearly, no, it’s actually impossible. The best you can do is make an effort and work on the followers you have which you believe have the best chance of influencing their own audiences to follow you.
Here’s a few ideas of how you can engage to make your new found followers feel a little special.
Direct message them immediately after they follow you with a “personal message”. I put personal message in quotes because there’s really no way to do that without doing so manually which again is impossible to due since it’ll take too much time. So instead you need to setup an automatic direct message that sounds as personal as possible without it actually being written exclusively for them.
Another option is to do a shout out to all followers by tagging them back in a message thanking them for following you. Unfortunately this also takes time (at least once per day) and depending on the amount of new follower could also be impossible to do.
Luckily there are a few tools out there that help you engage with your audiences.
One such service is Crowd Fire. It’s an online software as a service (mobile app too) that assists you with sharing, engaging and growing your audiences.
No matter where you are it with your social media accounts it’s never too late to get started.
Tai Lopez built his entire social media empire to over 870K Twitter followers, 2.5 million Instagram followers, and 1 million YouTube subscribers in just over 3 years!
My personal belief is if he can do it, so can you!
I started really focusing on my social media accounts a little over 6 months ago for all my brands and well I don’t have nearly the numbers Tai does, but I’m extremely happy with the progress I’ve made.
So will you become the next Social Media Influencer or will you let this opportunity pass you by?