Have you ever noticed that most websites are just plain awful?
And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).
Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.
Most local businesses suffer from not connecting with their intended audiences.
You know the old saying, “people must know, like and trust you.”
To be perfectly honest most websites miss out on two of those three things.
Local businesses fail to capitalize on building trust and when you build trust then they typically like you.
The only thing about 99% of all local business websites do is let you know what they do.
That presents a problem because now they’re just like their competitors.
Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.
So how do you get your audience to connect with you?
You can achieve this by simply having a page, typically the home page, that shares your client’s story.
The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.
All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.
Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.
This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.
I typically refer to this type of website as a “3-page sales funnel”. The advertorial is our bait with links to the home (story) page. From there once a person clicks on any of the call to actions they’re sent to the sales page.
I hope this post has inspired you to offer sales funnel websites to your clients. If so, please leave a comment below and let me know what you think about sales funnel websites.