Can your business stand out like the animatronic unicorn in the Squatty Potty video?
Now days it’s imperative more than ever that you build your business to really stand out from the pack like a magical unicorn.
The trick is to establish a USP (unique selling proposition) that truly differentiates your product(s) or service(s) from your competitors.
Obviously it’s a lot easier said than done.
But one thing is certain and it’s when you figure this part out of your business it’s like a spotlight from heaven suddenly shines down on you for the world to see.
However as everything gets more and more saturated figuring how to be different becomes increasingly more difficult to achieve.
Sometimes being the ugly duckling has it’s advantages.
Contrary to popular belief ugly can be a beautiful thing. Just ask the companies who have massive success by pivoting in an uncharted direction that took a lot of risk similar to when Columbus set sale on the ocean’s blue in search of undiscovered land.
Selling the dream…
Here’s a few ways you can set the bar and put your business at a whole other level. Once you figure out how you can differentiate yourself from your competitors the sooner you will see just how effective it can be in creating more sales.
Offer exceptional service
This is the most common method, however it’s also typically the normal route most service based businesses go. The kick here is that if there’s already a competitor in your industry with that claim to fame then you’re SOL and you better figure out another way.
This can be applied in nearly infinite ways, you just need to put on your thinking cap and devise a plan. How often have you discovered a product or service with several companies to choose from and you chose the one who best fit your budget? This is a great way to carve out your own piece of the pie.
Reduce or remove any barriers
If you operate a business with perceived risk you can help reduce or eliminate it by offering a no questions asked guaranteed refund or setting up a trial offer or even a better allow them to use the service and pay nothing up front.
Own a specific attribute
This could mean you’re the easiest, cheapest, fastest, or whatever else you can think of as long as it means something to the consumer and has a strong association with your brand.
Be an innovator in your industry
Be the first to market, top seller, biggest, best, etc. in your niche.
Specialize in one specific niche or skill
You can set your business apart from all others if you can specialize in a completely unique way. However it’s becoming increasingly harder and harder to use this one these days as it’s been quite common for most businesses to go this route. You really have to get more creative to find a way to stand out.
This all comes down to your consumers being able to relate and connect on a level that’s way more personal than your competitors. I’m sure there’s a few businesses out there you connect with because of some story behind their company.
If everyone in your industry is going one way, try to figure out a way to go completely in the opposite direction to really set yourself apart from the pack.
Create a persona or add a celebrity
You see it all the time, however you may not recognize it because it’s become such common place. But almost every successful business has some sort of mascot or personality. Think about Geico with the Gecko or how about Aflac with the duck, I could go on and on but you get the picture.
It’s not easy to differentiate your business from your competitors, but when you do you’ll reap the rewards of all that hard work.
In the comments below, please let me know how you’re differentiating your business from your competitors.