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Is Shark Tank the Ultimate Growth Hack?

According to Mark Cuban, one of the sharks from Shark Tank, said that when contestants who come onto the show are not truly looking for a deal and are there solely for the exposure it gains their businesses.   He referred to this as the ultimate growth hack.

I tend to agree.

If you have an opportunity to get on to Shark Tank is will explode your sales almost immediately.   This has happened over and over again as they document when they show updates to past entrepreneurs.

This happens because so many people tune in every week to watch the latest episode of Shark Tank and since Shark Tank has such a large following, it’s the ultimate platform to announce to the world about your brand/business.

It’s essentially the same as finding a Social Influencer with a huge following and then ask them to do a “shoutout” to their audience for your product or service.

However it didn’t really resonate with me until Mark Cuban mentioned that their show was the “Ultimate Growth Hack” while he was ranting and raving about how a recent client was on the show was there without ever intending on making a deal with a Shark.

Now does that mean you can get on Shark Tank?  Maybe, maybe not…

But it’s definitely something to seriously consider if you have a business/brand with a product or service that you have already established a decent amount of sales with.

Whatever you do, don’t put all your eggs in this one basket.

The odds you’ll apply and be accepted to appear on the show are slim to none.

I suggest you utilize Influencer Marketing as I previously mentioned to get your business/brand a jump start and exposure all while keeping the idea of going on the Shark Tank a potential long term goal.

After all wouldn’t it cool to get to the point where you have a few Sharks battling over your offer? 🙂

Please let me know what you’re doing to growth hack your business(es).

 

Start With This Social Network to Grow Your Following and Build Your Influence

Whether you have any following on social media or not you’ll want to start with building up your Facebook Fan Page first and foremost.

Why?

Simple…Because Facebook has the largest audience of any social network.

Plus it’s the easiest and the fastest social media network to get likes/followers on to build up your social proof.

Social proof believe it or not, will influence others to make their decision for them as whether or not to follow and/or like your social media accounts.

This concept hearkens back to the idea of “cliques” where people feel the need to be a part of something more or bigger.

No one wants to be the first “Liker” or follower…But after you have thousands, hundreds of thousands or even millions of likes/followers it will be easier to attract more likes/followers and you will grow exponentially by reaching more and more people when you post.

The best way to grow you Facebook Fan Page is to use a worldwide boost or worldwide likes engagement ad.  It’s going to grow your page the fastest and it doesn’t matter if the majority of your likes are coming from India or Nigeria a like is a like a follow is a follow.  They’re all real people who really like and follow you.  They may not be your target demographic, but they are perfect for your social proof.

Once you grow your page to around 10,000 likes/followers then you can start to narrow your target audience down to the folks you really want to attract and market your product or services to.

I recommend you build up all your social media accounts (Facebook, Twitter, Instagram, YouTube and Snapchat) to around 10,000 followers.

So you’re probably wondering just how to build up the other social networks…

The short explanation is that you will promote your other social network accounts to the followers/likes of your Facebook Fan Page.

You can accomplish this by simply telling people to follow you on Twitter, Instagram, YouTube or Snapchat  through various content posts.  You can use scarcity by running specials or giveaways during specific time frames that require your audience to take action on those other social networks in order to take advantage of your offers.

It’s going to be easiest to get followers on Twitter and Instagram and you’ll find it more difficult to get followers on YouTube and Snapchat.

Snapchat will be especially hard if you’re attempting to build an audience from an older crowd since Snapchat is geared more towards a younger audience.

“Going Live” on Facebook or YouTube can be utilized to build that scarcity so that your audience will be rewarded for viewing you live and taking the specific actions you want them to take (i.e. following you on Twitter, Instagram, or Snapchat).

To build a highly engaged audience you must provide as much value as possible when you post on all of your social media networks.

I hope this blog post has been insightful and will help you build your social media following quickly so you can start to reap the rewards of being a Social Influencer.

Please comment and let me know what you think this tip about social media growth.

 

 

Are You Implementing this One Secret Advantage to Explode Your Growth?

With the abundance of social media networks out there, it’s easier than ever to reach your target audience.  But that’s easier said than done.

Being a Growth Hacker, I’m constantly looking for ways to increase my client’s products and services as well as my own.  Digital marketing is an ever changing environment that what seems to work one day may not work the next.  Take for example how effective and cheap it once was to run ads on Google.  When the cost of running ads on Google skyrocketed it forced businesses and marketers to seek alternative methods to reach their audiences.  Enter Facebook and their ad platform.  In the beginning it too was extremely cheap, but as time has gone by with more and more advertisers using their platform the costs have naturally risen to the point where you can no longer effectively run an ad to sell t-shirts.

With that being said, we have to work smarter not harder to obtain the results we desire.   One such way is to utilize the idea of running a contest or giveaway.  If you haven’t tried this technique yet then I highly suggest you do.  It’s without a doubt one of the most effective ways to keep a steady flow traffic coming into your offers.

Now you might be saying to yourself, “Kerry, I can’t run a contest or giveaway because I can’t afford to do that.”  I beg to differ…In fact your giveaway can be almost anything really.  It can be something that doesn’t really even cost you anything.  It’s totally up to you and your objective, you just need to be a little creative and think outside the box.  I recommend you brainstorm some ideas of what you might like to get for free if you were in your audiences’ shoes.  This will help you come up with ideas for sure.

Honestly that’s the easy part.  Developing a system to deploy your contest or giveaway is an entirely different matter.  If you think putting together a Facebook fan page or a WordPress website is a bit cumbersome, then you don’t want anything to do with trying to logistically think about how to build something that will allow to effectively run your contest or giveaway.

But luckily for you can forget all of that because there’s a few different options out there that do all the heavy lifting when it comes to running a smooth campaign for your contest or giveaway.  First you need to know that not all contest/giveaway software is created equal.  So do your homework!  I can tell you of a couple different platforms I’ve encountered and have had personal experiences with.

UpViral

ViralLeads

ViralSweep

Contest Domination

The choice is really up to you, but to get started I would recommend going with UpViral or ViralLeads.  For one, both are very reasonable to operate comparatively to ViralSweep and Contest Domination.  Don’t be fooled by Contest Domination’s “affordable” monthly fee because their monthly plan does not allow you to be billed per month.  You either have to pay per contest (lasts 1 month) or you’re billed for the entire year.

One restriction which UpViral has that just kills me is they only allow you to have up to 3 sender profiles.  So that means if you want to run a separate contest from more than 3 of your clients or own brands then you have to have a second account to accommodate that need.  A sender profile is your from email address that the messages are sent from to your contestants who enter your contests.  You don’t want a contest for one business having the emails sent out about it from another business.  Hope that makes sense!

So if you’re going to need more than 3 sender profiles, the only real choice is ViralLeads.  It’s super simple to setup and use plus it’s the cheapest option on the market as far as I know.

I’ll leave you with this…How will you utilize contests and giveaways in your business(es)?

 

 

Viral Loops – The Holy Grail of Marketing

By definition a viral loop is a type of marketing campaign used to promote a company or product. Named after our friends the viruses, a viral loop is meant to infect a person and cause them to share it with other people.

In case you didn’t know viral loops are designed to grow an audience or customer base from zero to millions of new customers in a very short period of time. As each new customer or user shares the content with their circle of friends or family it will then spread exponentially.

In some essence it seems social networks were built for this type of marketing campaign.  A viral loop will leverage consumers to become marketers within the fast-paced arenas of social networks.  Viral marketing is a great way to spread the word about practically anything.

Viral loops offer a cheap and relatively easy method for establishing a name and consumer base as customers end up doing most of the actual work for companies looking to drive growth.

In order to have an effective viral loop you must have an excellent product or service to offer which will become a magnet to the demographics of your audience being targeted.  However, that is only part of the equation.  If you don’t have the correct viral loop strategy your product or service will not get the exposure it should.

Practically any marketing we do online as Internet Marketers is effectively looking for possibilities of finding “loop holes” that can generate traffic for whatever we’re looking to promote or sell.

Just think about the last product you were offered or that you possibly purchased.  In all likelihood it was a “push button traffic solution” and I’m sure you’ve seen these products being created and promoted in our space.  Below are a few recent products I can think of that fit the bill.

If you’ve used any of the products above or similar, believe it or not you’re a “Growth Hacker” just like me.

Pretty cool, huh?!

That’s why after I did some research on the subject of “Growth Hacking” I came to the realization that I too am a Growth Hacker by definition and I’m extremely proud of that fact and you should be too.

Don’t get me wrong the term “Hacking or Hacker” has a negative connotation normally, but preface it with the word “Growth” and it takes on a whole new meaning.

It’s my opinion that if you want to be a successful Internet Marketer, you must continue to think outside the box and experiment with things you’re learning from myself and other marketers.  You may take something you learned in one product and another thing you learned in another product and then mash them up and discover something completely new that works like gang busters.  This is how new digital information products are created everyday.

So do you think you can put on your growth hacking cap and come up with a new viral loop that automates, simplifies or scales your marketing efforts?

 

T-shirt sales and eCommerce is dead?!

Are you still trying to make sales from T-shirts or for your eCommerce store advertising directly on Facebook?

While this was a winning strategy a few years ago, things have changed drastically since about the third quarter of 2015.  Below is an excerpt of an article which was published on Crunchbase.com back on May 23, 2017.

“According to sources, the first signs of trouble for Teespring’s distribution platform appeared in mid-2015. At the time, power sellers began complaining that Facebook ads they purchased to promote their targeted Teespring campaigns weren’t showing up in the FB news feed. Teespring ran a number of tests using different domains. It determined that the company’s primary domain was indeed receiving less traffic from Facebook. Sources speculated that Facebook might have throttled content associated with Teespring because the company or sellers using Teespring had saturated the Facebook newsfeed.”

Although it hasn’t been proven yet, I believe that the exact same thing has happened to all “eCom products” being advertised in the Facebook news feed.

You are not alone…

Everyone and their mother who has hopped on the T-shirt/eCommerce bandwagon over the last 3 years or so are struggling to produce a positive ROI when trying to find winning designs or products.

STOP!

Just stop what you’re doing, save yourself all the grief you’ve been putting yourself through and just face the fact that you’ve been lied to.  I know it’s not an easy thing to hear, but it’s the truth.

While guru after guru is still trying to sell you an eCommerce product or showing off how they are making money hand over fist through Facebook ads – don’t believe the hype!

Does this mean you can’t make money still with T-Shirts or eCommerce, certainly not…But you have to come to grips with the fact that the days where you could put up a Facebook news feed ad and see a 800% ROI or heck even a 100% ROI are gone for now.

So what’s the answer?

The eCommerce business is still a viable source of income for many, however you must lower your expectations.  Look at your eCommerce store as simply a single income stream that should be backed up by many other income streams.

With that being said, I have tapped into a way to lower your ad spend while still producing a nice ROI and do you want to know what the best part is?

(Yeah, I thought so…)

This new method puts an average of 30-40 new leads on my email list every single day like clockwork who are chomping at the bit to buy my eCommerce products.  Unfortunately I can’t get into all the nitty gritty details here as it’s just too much to explain in a single blog post.

The good news for you is that I am currently putting together some training that I’ll be sharing with you all very soon.

In the meantime hop on my list and you’ll be one of the first to know when this new training will be available.  In fact, one of the perks to being on my list is that you will have the opportunity to gain access to my training before everyone else does.

I cannot express enough how excited I am for you to get started.

That’s all I have for you now so I’ll leave you with this…

Do you think T-shirts/eCommerce is dead?  Please leave your comments below.

 

 

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”