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How To Make Successful YouTube Fan Channels

It’s true, YouTube fan channels exist and they do so because they can be highly successful with millions of subscribers and views.

This is definitely not a new concept by any means, but you may have never even realized that you can do something like this.

You can do this in almost any niche too!  It’s totally scaleable…

So what are these YouTube fan channels and how do they work?

Simple really…

You take small video clips of your favorite subject that you want to build a YouTube fan channel around and compile them into a video with a run length of about 10 minutes.

Then use software like Viddyoze to create a cool intro and outro as well as some sort of transition segment and put them all together in your favorite video editing software (I use Windows Movie Maker).

After you’ve created your video, next you’ll want to create a great thumbnail that will get people’s attention and get them to click on your video.

But don’t forget your video title, it’s important as well…

When you have all of that figured out you’re now ready to upload your video to your channel.

Be sure to include all relevant tags related to your video, channel, and niche.

In your description you’ll want to give credit where credit is due.  That means if you’re borrowing small video clips from different channels/users then you’ll want to credit them in your description for that particular video.

All of this falls under YouTube’s fair use policy.  So although this seems like it would be violating copyright laws, it’s actually not as long as your taking small segments and creating your own videos from them.

One of the best ways to ensure success is to publish a new video on a regular basis, whether you’re putting out a new video once per week or once per day either way just be consistent so your viewers/subscribers can count on your channel to publish new content on time.

You’ll see your channel grow substantially faster if you post as much as you can, so once per day is the preferred schedule.

If you have a brand new channel with zero subscribers/views then you’ll want to do some research in your niche and emulate what others are doing.

Don’t reinvent the wheel, see what’s trending and what’s had a lot of views and then try to replicate it.  Just don’t copy it verbatim!

This way you’re piggy backing off of other successful videos/channels and ultimately gives you the best chance at success as well.

YouTube fan channels work extremely well for the gaming niche, but can also work for sports, poker, and even for celebrities.

BTW, you can create as many YouTube channels as you’d like through one Gmail account by simply going to https://www.youtube.com/channel_switcher.

In the comments section below, let me know if you decide to give this a try and how it’s working out for you.

 

Google 3-Pack: The Single Most Important Marketing Strategy You Can Implement For Local Businesses

No matter what you do to help local businesses as a marketing consultant, a business owner only wants one thing and that is ultimately sales.

In order to get that business owner sales you need to be able to get consumers to call, email or visit the business.

One of the most effective ways to drive consumers to a business is through what they now have named Google My Business (GMB) or what us marketers refer to as the Google 3-pack.

So what is the “Google 3-pack”?

It’s the map listing on the first page of Google search results when you search for a local business.

The 3-pack is the first 3 listings that are visible in the map area on the first page of Google.

Most people will usually just call one of the first three businesses listed without ever looking at all of their options.

Do you see just how lucrative this can be for local businesses?

However, it’s not so easy to get listed in the 3-pack.

It usually takes a lot of work between having a ton of citations about the business and reviews.

There’s never been an exact method that almost guarantees results, that is until now.

Jim Mack just put out a new product called Service Contractor Marketing Confidential that lays out a blueprint to get local businesses listed in the Google 3-pack.

Unfortunately as much as I’d like to I cannot divulge all of his trade secrets here in this post.

But let me just say what whether you work with service contractors or not, this training is a must have for anyone who wants to get their client’s listed in the Google 3-pack.

I’ve personally gone through his training and it’s by far and away the most comprehensive step-by-step instructions I’ve ever seen about the methods that will ultimately lead you to getting your client’s listed in the Google 3-pack.

If you’ve had success getting your own clients in the Google 3-pack please leave a comment below and let me know what’s worked best for you.

 

 

Best Times to Post on Social Media Networks

The best times to post on social media is when your audience is online.

However there are better times than others that may work best for your business(es) or your clients.

Each social network is different, thus they each have different times which work best.

For example the best time to post to Instagram is different than the best time to post to Facebook or Twitter or Pinterest…

In this post I will break down the best specific times to post to your social media accounts.

First let’s look at the time zones…

If your brand is mostly U.S. consumers then you’ll want to focus your efforts on the EST zone.

However if your target audience is mostly in Europe you may want to consider the GMT zone.

If you’re not sure what will be best for your brand you can always use social media analytics to find data to where your audience is primarily located.

This will allow you to best plan out which times to make your posts.

Second let’s look at each social network and the best times to post on each…

Instagram – Best times: 11am – 1pm and 7pm – 9pm, Best days: Monday, Wednesday, and Thursday.

Note that Sunday is the worst day to post on Instagram, but 5pm is the best time on Sunday.  Wednesdays get the highest level of engagement on Instagram.

Facebook – Best times: 1pm – 4pm, Best days: Thursday, Friday, Saturday, and Sunday.

Note that Tuesday is the worst day to post on Facebook.  Weekends get the highest level of engagement on Facebook.

Twitter – Best times: 12pm – 1pm, Best days: Monday – Friday.

Note that Wednesday is the best day to post on Twitter.  Weekends are the worst days to post on Twitter.

LinkedIn – Best times: 10am – 11am, Best days: Tuesday, Wednesday, and Thursday.

Note that weekends and after work hours tend to be the worst times to post on LinkedIn.

Pinterest – Best times: 8pm – 11pm, Best days:  Saturdays and Sundays.

Note work hours tend to be less popular for Pinterest users.

YouTube – Best times: 12pm – 4pm, Best days: Thursdays and Fridays.

Note that most viewers tend to watch more on the weekends.  Post on Saturdays and Sundays at 9am – 11am.

The times and days listed above are just averages and your own audiences may be more active at completely different times and days.

It’s best to experiment and use your social media analytics to figure out what’s most effective to your business(es) or your clients.

What days and times for different social networks work best for you?

 

How to Get Pinterest Website Traffic

Pinterest has almost been a forgotten social network, but it’s making a comeback in a big way through Pinterest website traffic

Pinterest may be the best source of website traffic on the planet.

As great as Facebook, Instagram and Twitter are at helping you gain exposure to your business/brand, none of them are great at driving traffic to your website.

Those social networks tend to keep the users on their respective sites/apps looking for the next post from their friends/family or the next viral video or image.

However with Pinterest it’s more of a site where people are looking for particular things they are interested in.  And it just so happens that those things are linked directly back to the site in which they came from.

So that means Pinterest users are not looking for the next post or next viral video or image, but instead seeking out what they’re searching for.

The majority of the time Pinterest users are looking for something they have a particular interest in and when they find it they’re happy as a clam that they can now go directly to the source to learn more about that interest or make a purchase.

So can you to Pinterest setup an account pin a bunch of photos/images from your website and then magically get 100,000 visitors to your website over the next 12 months?  The short answer is no.

Unfortunately it’s a process and it takes time to build up your followers on Pinterest and unless you have a ton of time to go and follow everyone who’s in your niche it’s not going to be effective.

So how do you get the traffic from Pinterest then?  The short answer Pinterest Group Boards.

The first step is to get 50-100 followers to your Pinterest account.

Step two is to find Pinterest Group Boards in your niche and then apply to join those group boards.

Once you get into those group boards then when you pin your content the group boards you belong to, those users in the groups will then be notified of those pins and because those group boards are in your niche your pins will resonate with those audiences and drive those users to re-pin your pins giving you exponential reach thus driving boat loads of traffic to your website.

If you’d like to learn more about the exact strategies and techniques to drive traffic from Pinterest to your website I recommend you checkout my review of Traffic Rebirth.

 

 

Case Study: How I Generated Over 12,000 Video Views In Less Than 12 Hours Without Any Audience or Subscribers

Last week I wrote a blog post about how to get your YouTube videos to go viral.

One of the ways to “go viral” is to capitalize on trending topics.

Last night during the Dallas Mavericks and Phoenix Suns game, Isaiah Canaan had a horrific/gruesome ankle injury and of course the broadcast on ESPN would NOT show any replay of the injury so I knew that if I were to put up a video on YouTube about it that it would get views.

But…

There’s a couple key components that I implemented that others have not and although my video does NOT have the most video views it is ranking extremely well for several keywords because of the techniques I implemented from last week’s blog post.

The first thing I did was make sure my title had most of the keywords that people would be searching for.

The second thing I did was to add all the tags I could with those same long tail keywords that I thought people would be searching for.

And finally the last thing I did was added a thumbnail that shows the injury up close and added the big bold words over the image to ensure I get your attention.

Now you’ll find some other videos got way more video views than I received, however they’re bigger channels with thousands, if not hundreds of thousands of subscribers so naturally when they post a new video they get a lot of organic views.

My channel at the time of this writing only has 12 subscribers (6 subscribers before I posted the video) so 100% of my views came from showing up in the YouTube search results.

My video is currently ranking 8th when you simply enter “isaiah canaan.”

Here’s a complete list of keywords and my current rankings for each keyword:

isaiah canaan – 8th
isaiah canaan ankle – 3rd
isaiah canaan injury – 5th
isaiah canaan leg injury – 3rd
isaiah canaan leg – 5th
isaiah canaan ankle fracture – 4th
isaiah canaan leg fracture – 5th
isaiah canaan horrific ankle injury – 2nd
isaiah canaan horrific ankle leg injury – 2nd
isaiah canaan broken ankle – 9th
isaiah canaan broken leg – 12th
isaiah canaan horrific broken leg – 3rd
isaiah canaan horrific broken ankle – 3rd
isaiah canaan horrific fracture – 2nd
isaiah canaan horrific ankle fracture – 2nd
isaiah canaan horrific leg fracture – 2nd
isaiah canaan horrific ankle leg fracture – 2nd
isaiah canaan fracture – 4th
isaiah canaan gruesome injury – 2nd
isaiah canaan gruesome ankle injury – 2nd
isaiah canaan gruesome ankle leg injury – 1st
isaiah canaan gruesome fracture – 1st
isaiah canaan gruesome ankle fracture – 2nd
isaiah canaan gruesome leg fracture – 2nd

As you can see my video is currently ranking extremely well which is why I am receiving the amount of views that I am.

In fact every time my video moves up or down in the rankings I see a significant boost to the total amount of views in very short period of time.  Likewise when my video fell in the rankings last night I would not receive hardly any views.  Pretty obvious, right?!

Anyone can do this if you are following along with trending topics/news and can be one of the first to “break the news” so to speak.

Hopefully my case study as given you some additional insight into how to get your YouTube videos ranking and viewed to go viral.

How to Get Your YouTube Videos Tons of Views and Your Channel Subscribers

If you’ve tried to use YouTube in the past then you know that just posting videos on YouTube doesn’t usually result in getting a ton of views/likes or generate subscribers to your channel.

But I’m here to tell you that’s all about to change.

There’s really only four factors that will get your videos viewed and in turn help you gain subscribers to your YouTube channel.

First you must either copy an idea from another viral video or create a video around a hot or trending topic.

Now when I say “copy” I don’t mean to make an exact duplicate of their video or even steal their video.

What I mean is that you use the idea behind their video as inspiration to create your own unique spin on the topic.

The other option is to pay close attention to trending topics and then quickly create your videos around them.

Because when something is trending everybody is searching for results pertaining to that particular hot topic, thus exposing your videos and channel to the masses.

Secondly you must create controversial titles for your videos.

You must capture your audiences attention and almost nothing works better than a headline/title that peaks people’s interest.

Some will go as far as using clickbait tactics to draw in viewers.

Third you must use custom thumbnails for your videos.

The formula here is to use some text in a very large font over half of the thumbnail.  Usually using white text on a black background works best to convey to the audience what your video is all about.

The other half of your thumbnail should be an image of yourself or of the topic itself.

Typically the more outlandish/outrageous the image is the higher the CTR (click-thru rate) will be.

The higher the CTR, the more your videos will show up at the top of the YouTube search results, the more views you get, the more it shows up in the search results…Eventually going viral!

Last, but certainly not least it’s been proven that your videos will get even better search results if people consistently watch at least 8 minutes of your video before tuning out.

So in order to achieve this you must provide what I like to call “valuetainment”.  Yep I just invented that term (I think?).

What exactly is “valuetainment”?

It’s the combination of providing value while at the same time being entertaining.  Not exactly rocket science I know…

But it’s vitally important that you hook your audience in and grab them by the… so that they stick around and watch your video for at least 8 minutes.

Implement these four factors the next time you are wanting to post a video to YouTube and I can almost guarantee you will see instant results.

How will you “valuetain” your audience on YouTube? 🙂

 

What is Native Advertising and How is it Different from Traditional Ads?

We will define what native advertising is in second…

But first…

Let’s define what native advertising is NOT…

It’s not ad banners, pop-up ads, social ads, etc. which present a clear offer.

But rather it’s form and function matches that of the platform it’s being presented on.

It’s still created with the intent to be an advertisement with the goal of presenting an offer, however it’s more subtle and is less direct.

Disguised if you will…

By the way there’s absolutely nothing wrong with a direct ad which contains a clear offer.

However most people prefer to not be bombarded with in your face ads.

Actually there is, it’s the fact that the click through rates are not very good and have been on the decline since 2008…

So there’s a clear benefit to using native ads because they usually will deliver some sort of value before selling you something.

Native ads just don’t get ignored like traditional ads because they don’t look like ads.

They provide content that everyone is seeking out, stuff that informs, inspires, and entertains.

Basically native ads are a hybrid of traditional ads and content marketing mashed up.

There’s services like Outbrain and Taboola that specialize in delivering native ads on large sites like CNN, NBC News, etc.

However you can get started on your own by utilizing social media networks like Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

The trick is to make your ad look like it’s simply sharing some good content of value which is what we all expect to see in our social accounts.

25% of consumers are more likely to view a native ad and 18% of consumers will convert better from a native ad than from a traditional ad.

So I think it’s pretty clear how much of an advantage you gain from running native ads over traditional ads which present a clear offer.

How are you using native advertising in your business?

 

Social Media Growth Hacks – How to Grow Your Audiences on Autopilot

Social media growth hacks when implemented can grow your audiences on autopilot.

But before we get into that, the question remains…

Why social media?

Social media is a fundamental part of a successful online marketing campaign.  Social media produces almost twice the marketing results than telemarketing, direct mail or search engine marketing.

Brands or Businesses experience a lack of marketing results from social media for two main reasons:

A) They don’t know how to use social media effectively to drive website traffic and get leads
B) There is not enough time to effectively manage the social media properties

As of 2017’s fourth quarter, Facebook had a whopping 1.94 billion monthly active users.  As a business owner, you need to be taking full advantage of this wildly popular social network.

Instagram is growing 5x faster than any other social network in the U.S.  With well over 800 million monthly active users it currently ranks second only to it’s big brother, Facebook.

Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers.  Averaging just over 330 million monthly active users, Twitter is no slouch.  With 74% of users more likely to buy from a brand they follow on Twitter, there’s no better time to get started!

Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more.  Pins drive more revenue to ecommerce stores than any other social share.  As of 2017’s third quarter, Pinterest has eclipsed 200 million monthly active users.  Is your business on Pinterest yet?

Now that we have gone over a few facts about the four major social media networks…

Why Grow?

Two words: SOCIAL PROOF!

Social proof is like being in the cool club.  Everyone wants to get into the cool club.

People see a social media account with a few hundred likes and followers and they don’t think anything of it.  But if they see a social media account with several thousand likes and followers or more then they automatically think to themselves, “I should like and follow this too since all these other people like it.”  It’s a classic case of FOMO (fear of missing out).

So a couple hundred likes and followers isn’t cool.  You know what’s cool?  10,000+ likes and followers. 🙂

Let’s look at some staggering statistics regarding the four major social media networks.

Facebook:

  • Over 50 million businesses use Facebook Business Pages.
  • 2 million business use to Facebook for advertising.
  • 100 million hours of video content are watched on Facebook daily.
  • Businesses are turning to social media sites to find customers. In 2013, 53% of businesses have found customers via Facebook.
  • Facebook has generated leads for 73% of B2C marketers and 35.1% of B2B marketers.
  • 80% of U.S. social network users indicated Facebook was their preferred network for connecting with brands.

Instagram:

  • 33% of Internet users use Instagram
  • The average user spends 25 minutes per day on Instagram.
  • More than 60% of users log in daily to Instagram
  • 53% of Instagram users follow their favorite brands.
  • 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
  • Instagram works so well because people remember 80% of what they see, 20% of what they read, and only 10% of what they here.

Twitter:

  • Twitter sends 1 billion unique visits monthly to sites with embedded tweets. Link clicks account for 92% of all user interaction with tweets, so it makes sense to use Twitter to drive traffic to a site.
  • 67% of Twitter users are more likely to buy from a brand they follow.
  • Almost 50% of monthly Twitter users follow brands or companies, compared to only 16% of social network users overall which means Twitter users are 3x more likely to follow brands than Facebook users.
  • B2B and B2C businesses who have Twitter accounts generate 2x as many leads as businesses without accounts.
  • 77% of Twitter users feel more positive about a brand after receiving a response.
  • 82% of customers who have a good customer experience on Twitter are likely to recommend the brand based on their interaction.

Pinterest:

  • 93% of Pinterest users use the platform to plan or make purchases.
  • Pinterest drives 25% of all retail website referral traffic.
  • Pinterest retains and engages users 2-3 times better than Twitter.
  • Pinterest users are 10% more likely to buy than visitors from other social sites.
  • 89% of daily Pinterest users have bought something they found on Pinterest.
  • 33% of all PInterest users follow brands or businesses.

So can you see now just how important social media is to your business?

Now in order to be successful on these social networks you must be active by providing relative content and engaging with your audience.

Most businesses don’t have the time or resources to do it effectively.

So why not leave it to the pros?

And that’s where my company can help your company or brand…

At Reach Fanatics, our mission is quite simple: help businesses grow through effective social media marketing.

We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to keep up with it.  At Reach Fanatics, we operate by learning, educating, innovating, creating, and above all, delivering results.  If we can do it for our own business, we can do it for yours too.

Clickbait Websites: Would 100 Million Pageviews Work For You?

We’ve all been a victim of some sort of clickbait websites, whether it’s been a fake headline about your favorite athlete/team or it’s been about your favorite celebrity gossip on the front page of STAR Tabloid or the National Enquirer.

The practice of writing over the top headlines has been around for centuries, or so it seems.  But more recently it’s come back with a vengeance the last couple years in conjunction with “fake news.”

However while clickbait is often associated with fake news, it’s not one in the same.

There is a fine line between the two…

Fake news is what it is, fake news.  While clickbait is simply writing a compelling headline that’s simply irresistible and must be clicked on in order to find out the “scoop.”

Why, because “Enquiring minds want to know!”  (sorry I just had to 🙂

Sometimes you can have clickbait that leads to a true story or “true news.”

So you’re probably wondering, “Kerry, why are you writing about clickbait and fake news?”

The answer is simple…100 million pageviews per year!

It’s been proven over and over again that clickbait gets the clicks!  Clicks get you traffic to your site.  Traffic gets you eyeballs on your products/services/offers.  Eyeballs (err, I mean people) make you money.

And when you’re talking about 100 million pageviews per year your going to make money from that kind of traffic, no matter what you’re offering.

Just think about it…

Ever heard of BuzzFeed?  Two years after launching, BuzzFeed was averaging just 700K monthly users.  Now it’s worth close to $2 billion.

Here’s a few clickbait headlines that you can model after.

“What State Do You Actually Belong in?”

“17 Facts You Won’t Believe Are True.”

“No Offense to Laura Ingalls Wilder.”

Clickbait spikes curiosity thus headlines are created with “curiosity gaps” in them.

Headlines that play off of self-identity are best to spread virally on Facebook which some call “sharebait.”

Like clickbait or not, it simply works!

Whether you take advantage of it or not is ultimately up to you.

However when implemented correctly it can take an otherwise relatively boring article and make it a viral sensation.

I’ll leave you with this…Did my clickbait headline get you to read this blog post?