Skip to main content

Start With This Social Network to Grow Your Following and Build Your Influence

Whether you have any following on social media or not you’ll want to start with building up your Facebook Fan Page first and foremost.

Why?

Simple…Because Facebook has the largest audience of any social network.

Plus it’s the easiest and the fastest social media network to get likes/followers on to build up your social proof.

Social proof believe it or not, will influence others to make their decision for them as whether or not to follow and/or like your social media accounts.

This concept hearkens back to the idea of “cliques” where people feel the need to be a part of something more or bigger.

No one wants to be the first “Liker” or follower…But after you have thousands, hundreds of thousands or even millions of likes/followers it will be easier to attract more likes/followers and you will grow exponentially by reaching more and more people when you post.

The best way to grow you Facebook Fan Page is to use a worldwide boost or worldwide likes engagement ad.  It’s going to grow your page the fastest and it doesn’t matter if the majority of your likes are coming from India or Nigeria a like is a like a follow is a follow.  They’re all real people who really like and follow you.  They may not be your target demographic, but they are perfect for your social proof.

Once you grow your page to around 10,000 likes/followers then you can start to narrow your target audience down to the folks you really want to attract and market your product or services to.

I recommend you build up all your social media accounts (Facebook, Twitter, Instagram, YouTube and Snapchat) to around 10,000 followers.

So you’re probably wondering just how to build up the other social networks…

The short explanation is that you will promote your other social network accounts to the followers/likes of your Facebook Fan Page.

You can accomplish this by simply telling people to follow you on Twitter, Instagram, YouTube or Snapchat  through various content posts.  You can use scarcity by running specials or giveaways during specific time frames that require your audience to take action on those other social networks in order to take advantage of your offers.

It’s going to be easiest to get followers on Twitter and Instagram and you’ll find it more difficult to get followers on YouTube and Snapchat.

Snapchat will be especially hard if you’re attempting to build an audience from an older crowd since Snapchat is geared more towards a younger audience.

“Going Live” on Facebook or YouTube can be utilized to build that scarcity so that your audience will be rewarded for viewing you live and taking the specific actions you want them to take (i.e. following you on Twitter, Instagram, or Snapchat).

To build a highly engaged audience you must provide as much value as possible when you post on all of your social media networks.

I hope this blog post has been insightful and will help you build your social media following quickly so you can start to reap the rewards of being a Social Influencer.

Please comment and let me know what you think this tip about social media growth.

 

 

Influencer Marketing: How you can become a Social Media Influencer

Not too long ago Influencer Marketing, more specifically Social Media Influencer, was more of myth than a reality, but the times they are a changin’!

Social media influence marketing is real, very real indeed.

More and more of the big dogs (large corporations) are turning to utilizing Influencer Marketing as one of their primary marketing strategies.

Some of your favorite YouTubers, Instagramers, or Twitterers (is that even a word?) are being approached and paid very well as we speak to sell you something every time you read a tweet, like a photo or watch a video and you probably don’t even realize it.

Here’s the thing, the reason this marketing tactic is so powerful is usually due to reach.  Reach?  Yeah, R-E-A-C-H, REACH!

That means that in order to be a highly sought after Social Influencer you need an audience, but get this it doesn’t have to be BIG.  The size isn’t nearly as important as the engagement the audience has with the Social Influencer.

Now that doesn’t mean that since your mom and all of her friends follow you on Instagram that you’re going to make a bunch of money promoting other business’s products.

However what that does mean is that even if your audience is relatively small, but highly engaged you are far more valuable as a Social Influencer than that of another Social Influencer who has ten times as many followers who really aren’t engaged with their content whatsoever.

So how do you build a highly engaged audience through your social media accounts?

It’s definitely easier said than done, but nonetheless it can be done…However it will not happen overnight unless you’re a Kardashian.

The key to building engagement is to…wait for it…wait for it… “engage”!  What a shocker, right?!

The more each of your followers feels like you’re interested in them, the more interested they will be in you.  It’s essentially the Law of Reciprocity.  It basically says that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return.  As a matter of fact, you may even reciprocate with a gesture far more generous than their original good deed.

Don’t get me wrong it’s not easy to engage with every single follower you have on all of your social media accounts.   In fact it’s nearly, no, it’s actually impossible.  The best you can do is make an effort and work on the followers you have which you believe have the best chance of influencing their own audiences to follow you.

Here’s a few ideas of how you can engage to make your new found followers feel a little special.

Direct message them immediately after they follow you with a “personal message”.  I put personal message in quotes because there’s really no way to do that without doing so manually which again is impossible to due since it’ll take too much time.  So instead you need to setup an automatic direct message that sounds as personal as possible without it actually being written exclusively for them.

Another option is to do a shout out to all followers by tagging them back in a message thanking them for following you.  Unfortunately this also takes time (at least once per day) and depending on the amount of new follower could also be impossible to do.

Luckily there are a few tools out there that help you engage with your audiences.

One such service is Crowd Fire.   It’s an online software as a service (mobile app too) that assists you with sharing, engaging and growing your audiences.

No matter where you are it with your social media accounts it’s never too late to get started.

Tai Lopez built his entire social media empire to over 870K Twitter followers, 2.5 million Instagram followers, and 1 million YouTube subscribers in just over 3 years!

My personal belief is if he can do it, so can you!

I started really focusing on my social media accounts a little over 6 months ago for all my brands and well I don’t have nearly the numbers Tai does, but I’m extremely happy with the progress I’ve made.

So will you become the next Social Media Influencer or will you let this opportunity pass you by?

Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”

 

Powered by WishList Member - Membership Software