Skip to main content

Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”

 

Powered by WishList Member - Membership Software