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How to Get Your YouTube Videos Tons of Views and Your Channel Subscribers

If you’ve tried to use YouTube in the past then you know that just posting videos on YouTube doesn’t usually result in getting a ton of views/likes or generate subscribers to your channel.

But I’m here to tell you that’s all about to change.

There’s really only four factors that will get your videos viewed and in turn help you gain subscribers to your YouTube channel.

First you must either copy an idea from another viral video or create a video around a hot or trending topic.

Now when I say “copy” I don’t mean to make an exact duplicate of their video or even steal their video.

What I mean is that you use the idea behind their video as inspiration to create your own unique spin on the topic.

The other option is to pay close attention to trending topics and then quickly create your videos around them.

Because when something is trending everybody is searching for results pertaining to that particular hot topic, thus exposing your videos and channel to the masses.

Secondly you must create controversial titles for your videos.

You must capture your audiences attention and almost nothing works better than a headline/title that peaks people’s interest.

Some will go as far as using clickbait tactics to draw in viewers.

Third you must use custom thumbnails for your videos.

The formula here is to use some text in a very large font over half of the thumbnail.  Usually using white text on a black background works best to convey to the audience what your video is all about.

The other half of your thumbnail should be an image of yourself or of the topic itself.

Typically the more outlandish/outrageous the image is the higher the CTR (click-thru rate) will be.

The higher the CTR, the more your videos will show up at the top of the YouTube search results, the more views you get, the more it shows up in the search results…Eventually going viral!

Last, but certainly not least it’s been proven that your videos will get even better search results if people consistently watch at least 8 minutes of your video before tuning out.

So in order to achieve this you must provide what I like to call “valuetainment”.  Yep I just invented that term (I think?).

What exactly is “valuetainment”?

It’s the combination of providing value while at the same time being entertaining.  Not exactly rocket science I know…

But it’s vitally important that you hook your audience in and grab them by the… so that they stick around and watch your video for at least 8 minutes.

Implement these four factors the next time you are wanting to post a video to YouTube and I can almost guarantee you will see instant results.

How will you “valuetain” your audience on YouTube? 🙂

 

How to Grow Facebook Fan Pages to Millions of Likes

No matter what niche you’re in or what type of business you run this blog post about how to grow Facebook fan pages applies to you.

Whether you already have an established Facebook fan page or are just getting started you’ll want to learn what I’m about to share with you.

If you’re new to social media marketing you’ll want to first setup your Facebook fan page and grow it as large as you can.

From my experience it’s easiest to build your following on Facebook first simply because it’s the largest and they offer a way for you to quickly gather likes/follows through very cheap “like ads”.

In fact you can always get likes to your pages for a single penny per like or less!

I’ve personally seen likes for as little as $0.001, although it’s rare and becoming increasingly more expensive as more and more advertisers continue to be entered into the mix.

As of this writing, I can consistently get likes for $0.01 each no matter what my Facebook fan page is about or even what images or copy I use in my ads.

The trick to getting the cheapest likes possible is to target worldwide without any interests and without changing any of the demographics (i.e. age, gender, etc.).  However I do tend to ensure that everyone who likes one of my pages can speak/read English.

Now while these are usually folks from tier 2 and tier 3 countries (tier 1 countries consist of United States, Canada, United Kingdom, Australia, and New Zealand) these are real people and not fake likes or bots.

If you want to get your likes to even less than $0.01 each you will have to exclude the United States for sure and possibly the other four tier 1 countries mentioned above.

Now you might be asking yourself, “Why would I want all of these likes/follows from tier 2 and 3 countries?”

The answer is social proof!

It’s natural for people to typically will follow what others do.  So if you have a lot of likes/followers on your Facebook fan pages then when your page gets exposed to tier 1 traffic at some point they’re much more likely to click the “like” button than if your Facebook fan page has only a few likes/followers.

It’s a common case of “FOMO”, or fear of missing out.

I’m sure if you think about it for a second you’ve done it yourself.  I know I have…

Plus you must also realize that just because the majority of your likes/followers are from tier 2 and 3 countries does not mean that they’re worthless or don’t share an interest to your Facebook fan page.  They can be just as valuable as someone from the tier 1 countries.

Since you can get all of these likes/followers for so cheap you may be tempted to spend a lot of money in a short period of time…

However I recommend you only spend $1 per day per Facebook fan page at least in the beginning and here’s why.

When you spend less you gain less likes/followers per day and it looks more natural and realistic.

Once my pages get to 10,000 likes/followers I like to bump my daily budget up to $2 per day.   But it’s completely optional and not necessary by any means.

Below are the guidelines I usually stick to:

0 – 9,999 (likes/followers) = $1/day

10,000 – 19,999 (likes/followers) = $2/day

20,000 – 49,999 (likes/followers) = $3/day

50,000 – 99,999 (likes/followers) = $4/day

100,000+ (likes/followers) = $5/day

By the way, you don’t usually have to pay for likes/followers forever.  There’s usually a tipping point to your pages depending on niche and content being posted, that your pages will grow organically simply by the fact that your audience will like/share your content.

The absolute best way to get your pages to grow organically is by being active and engaging with your audience when they like, comment, and share.

This is a lot of work for one page, let alone multiple pages.

That’s where my new business, Reach Fanatics, comes in…

We can handle everything mentioned about about your Facebook fan page for one low monthly fee.

If you have any questions on how to grow Facebook fan pages please don’t hesitate to ask and post your question(s)/comment(s) below.

 

Social Media Growth Hacks – How to Grow Your Audiences on Autopilot

Social media growth hacks when implemented can grow your audiences on autopilot.

But before we get into that, the question remains…

Why social media?

Social media is a fundamental part of a successful online marketing campaign.  Social media produces almost twice the marketing results than telemarketing, direct mail or search engine marketing.

Brands or Businesses experience a lack of marketing results from social media for two main reasons:

A) They don’t know how to use social media effectively to drive website traffic and get leads
B) There is not enough time to effectively manage the social media properties

As of 2017’s fourth quarter, Facebook had a whopping 1.94 billion monthly active users.  As a business owner, you need to be taking full advantage of this wildly popular social network.

Instagram is growing 5x faster than any other social network in the U.S.  With well over 800 million monthly active users it currently ranks second only to it’s big brother, Facebook.

Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers.  Averaging just over 330 million monthly active users, Twitter is no slouch.  With 74% of users more likely to buy from a brand they follow on Twitter, there’s no better time to get started!

Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more.  Pins drive more revenue to ecommerce stores than any other social share.  As of 2017’s third quarter, Pinterest has eclipsed 200 million monthly active users.  Is your business on Pinterest yet?

Now that we have gone over a few facts about the four major social media networks…

Why Grow?

Two words: SOCIAL PROOF!

Social proof is like being in the cool club.  Everyone wants to get into the cool club.

People see a social media account with a few hundred likes and followers and they don’t think anything of it.  But if they see a social media account with several thousand likes and followers or more then they automatically think to themselves, “I should like and follow this too since all these other people like it.”  It’s a classic case of FOMO (fear of missing out).

So a couple hundred likes and followers isn’t cool.  You know what’s cool?  10,000+ likes and followers. 🙂

Let’s look at some staggering statistics regarding the four major social media networks.

Facebook:

  • Over 50 million businesses use Facebook Business Pages.
  • 2 million business use to Facebook for advertising.
  • 100 million hours of video content are watched on Facebook daily.
  • Businesses are turning to social media sites to find customers. In 2013, 53% of businesses have found customers via Facebook.
  • Facebook has generated leads for 73% of B2C marketers and 35.1% of B2B marketers.
  • 80% of U.S. social network users indicated Facebook was their preferred network for connecting with brands.

Instagram:

  • 33% of Internet users use Instagram
  • The average user spends 25 minutes per day on Instagram.
  • More than 60% of users log in daily to Instagram
  • 53% of Instagram users follow their favorite brands.
  • 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
  • Instagram works so well because people remember 80% of what they see, 20% of what they read, and only 10% of what they here.

Twitter:

  • Twitter sends 1 billion unique visits monthly to sites with embedded tweets. Link clicks account for 92% of all user interaction with tweets, so it makes sense to use Twitter to drive traffic to a site.
  • 67% of Twitter users are more likely to buy from a brand they follow.
  • Almost 50% of monthly Twitter users follow brands or companies, compared to only 16% of social network users overall which means Twitter users are 3x more likely to follow brands than Facebook users.
  • B2B and B2C businesses who have Twitter accounts generate 2x as many leads as businesses without accounts.
  • 77% of Twitter users feel more positive about a brand after receiving a response.
  • 82% of customers who have a good customer experience on Twitter are likely to recommend the brand based on their interaction.

Pinterest:

  • 93% of Pinterest users use the platform to plan or make purchases.
  • Pinterest drives 25% of all retail website referral traffic.
  • Pinterest retains and engages users 2-3 times better than Twitter.
  • Pinterest users are 10% more likely to buy than visitors from other social sites.
  • 89% of daily Pinterest users have bought something they found on Pinterest.
  • 33% of all PInterest users follow brands or businesses.

So can you see now just how important social media is to your business?

Now in order to be successful on these social networks you must be active by providing relative content and engaging with your audience.

Most businesses don’t have the time or resources to do it effectively.

So why not leave it to the pros?

And that’s where my company can help your company or brand…

At Reach Fanatics, our mission is quite simple: help businesses grow through effective social media marketing.

We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to keep up with it.  At Reach Fanatics, we operate by learning, educating, innovating, creating, and above all, delivering results.  If we can do it for our own business, we can do it for yours too.

Disruptive Marketing: The Key to Separating Your Business from All Others

Disruptive marketing sounds like something that is thought of with a negative connotation, however it’s really just the opposite.

Disruptive by definition is taking something people used to do and approach it differently.

Brands that use disruptive marketing take everything they knew about traditional marketing and throw it out the window.

Disruptive marketing gives consumers access to brands on a more intimate level.

Disruptive marketing gets people’s attention by being different and taking risks.  Overall it embraces concepts that are outside the norm.  Occasionally it can have some shock value.  It can force people to pay attention.  It usually encourages people to think about things differently.

Disruptive marketing something very mundane and make it exciting and unique.  This twist can flip the switch with the consumers and make a brand go from a want to a need.

The power of disruptive marketing lies in the fact that it’s 100% unique to a brand.  It’s usually so different that if any other brand tries to mimic it, that brand will be dismissed.  The competing brand will be considered a copycat and ignored.

Disruptive marketing creates a specific image of your brand in which no one else can duplicate.

Brands which utilize disruptive marketing have been successful no matter the type of product or service they’re offering.

The key to developing a disruptive marketing campaign is to under stand your consumers inside and out.  Ask yourself, “What do they need?”, “What do they want?”, “How do they spend their days?”, etc.  Refine your audience and make your audience as specific as possible.

Now that you have considered your ideal audience and their needs/wants, how can you reach them on a different level?  What won’t they expect from your business?  How can they use your product in a way they didn’t think of before?  What makes your product or service a bigger part of their day?  What will make them think of your brand as human?

There are so many excellent campaigns out there that it will be tempting to copy something that’s been done before.  However, remember you need to be unique.  Definitely don’t be afraid to take risks.  Get creative and connect with your audience on another level no matter how you do it.

With the power of social you have the opportunity to take your brand/business to the next level.

So how are you going to utilize disruptive marketing in your business?

 

Clickbait Websites: Would 100 Million Pageviews Work For You?

We’ve all been a victim of some sort of clickbait websites, whether it’s been a fake headline about your favorite athlete/team or it’s been about your favorite celebrity gossip on the front page of STAR Tabloid or the National Enquirer.

The practice of writing over the top headlines has been around for centuries, or so it seems.  But more recently it’s come back with a vengeance the last couple years in conjunction with “fake news.”

However while clickbait is often associated with fake news, it’s not one in the same.

There is a fine line between the two…

Fake news is what it is, fake news.  While clickbait is simply writing a compelling headline that’s simply irresistible and must be clicked on in order to find out the “scoop.”

Why, because “Enquiring minds want to know!”  (sorry I just had to 🙂

Sometimes you can have clickbait that leads to a true story or “true news.”

So you’re probably wondering, “Kerry, why are you writing about clickbait and fake news?”

The answer is simple…100 million pageviews per year!

It’s been proven over and over again that clickbait gets the clicks!  Clicks get you traffic to your site.  Traffic gets you eyeballs on your products/services/offers.  Eyeballs (err, I mean people) make you money.

And when you’re talking about 100 million pageviews per year your going to make money from that kind of traffic, no matter what you’re offering.

Just think about it…

Ever heard of BuzzFeed?  Two years after launching, BuzzFeed was averaging just 700K monthly users.  Now it’s worth close to $2 billion.

Here’s a few clickbait headlines that you can model after.

“What State Do You Actually Belong in?”

“17 Facts You Won’t Believe Are True.”

“No Offense to Laura Ingalls Wilder.”

Clickbait spikes curiosity thus headlines are created with “curiosity gaps” in them.

Headlines that play off of self-identity are best to spread virally on Facebook which some call “sharebait.”

Like clickbait or not, it simply works!

Whether you take advantage of it or not is ultimately up to you.

However when implemented correctly it can take an otherwise relatively boring article and make it a viral sensation.

I’ll leave you with this…Did my clickbait headline get you to read this blog post?

 

 

 

Is Shark Tank the Ultimate Growth Hack?

According to Mark Cuban, one of the sharks from Shark Tank, said that when contestants who come onto the show are not truly looking for a deal and are there solely for the exposure it gains their businesses.   He referred to this as the ultimate growth hack.

I tend to agree.

If you have an opportunity to get on to Shark Tank is will explode your sales almost immediately.   This has happened over and over again as they document when they show updates to past entrepreneurs.

This happens because so many people tune in every week to watch the latest episode of Shark Tank and since Shark Tank has such a large following, it’s the ultimate platform to announce to the world about your brand/business.

It’s essentially the same as finding a Social Influencer with a huge following and then ask them to do a “shoutout” to their audience for your product or service.

However it didn’t really resonate with me until Mark Cuban mentioned that their show was the “Ultimate Growth Hack” while he was ranting and raving about how a recent client was on the show was there without ever intending on making a deal with a Shark.

Now does that mean you can get on Shark Tank?  Maybe, maybe not…

But it’s definitely something to seriously consider if you have a business/brand with a product or service that you have already established a decent amount of sales with.

Whatever you do, don’t put all your eggs in this one basket.

The odds you’ll apply and be accepted to appear on the show are slim to none.

I suggest you utilize Influencer Marketing as I previously mentioned to get your business/brand a jump start and exposure all while keeping the idea of going on the Shark Tank a potential long term goal.

After all wouldn’t it cool to get to the point where you have a few Sharks battling over your offer? 🙂

Please let me know what you’re doing to growth hack your business(es).

 

Unique Value Proposition: How Are Your Products or Services Different From Your Competitors?

If you want your business to dominate your marketplace and your competitors you must have a unique value proposition or UVP.

Did you know that the biggest reason businesses don’t succeed is usually because they’re products or services they offer are just not that different from their competitors?

When you don’t have a UVP, your customers just can’t differentiate what your business has to offer over its competitors thus slowing your growth and/or having your business fail.

Your UVP is everything especially if you’re entering a highly competitive niche where there’s already some proven businesses with solid track records.  Without a UVP there’s just no reason for people to rush to your product or services and will not create any sort of buzz or word of mouth.

However the great thing is you don’t have to re-invent the wheel either, you don’t need to be the next Steve Jobs, Bill Gates, Elon Musk, etc. to build the next superior technology.  And you definitely don’t have to offer your products or services cheaper than your competitors.  In fact this may be the biggest mistake you can make.

Instead you need to figure out one or two things that will separate you from your competitors and turn your prospects into raving customers.

Here’s a few strategies that allow companies to create buzz and grow so fast.

  1. Deliver Superior Service
  2. Change How You Charge
  3. Reduce Risk

All of these strategies listed above have one commonality and that is they reduce or eliminate the customer or client pain points.

Remember you don’t need superior technology to compete in the marketplace against your competitors.  But what you can do is create a better solution than what your competitors are offering by researching how your competitors conduct business and what pain points their customers and clients are experiencing.

So the first takeaway from this blog post is to take a look at your business and ask yourself is your product or service different from your competitors.  And if it’s not so different then figure out a way to be different and stand out from your competition!

Think about ways you can make your products or services have a UVP or unique value proposition.

I’ll leave you with this question…How will you differentiate your business from its competitors?

 

Are You Implementing this One Secret Advantage to Explode Your Growth?

With the abundance of social media networks out there, it’s easier than ever to reach your target audience.  But that’s easier said than done.

Being a Growth Hacker, I’m constantly looking for ways to increase my client’s products and services as well as my own.  Digital marketing is an ever changing environment that what seems to work one day may not work the next.  Take for example how effective and cheap it once was to run ads on Google.  When the cost of running ads on Google skyrocketed it forced businesses and marketers to seek alternative methods to reach their audiences.  Enter Facebook and their ad platform.  In the beginning it too was extremely cheap, but as time has gone by with more and more advertisers using their platform the costs have naturally risen to the point where you can no longer effectively run an ad to sell t-shirts.

With that being said, we have to work smarter not harder to obtain the results we desire.   One such way is to utilize the idea of running a contest or giveaway.  If you haven’t tried this technique yet then I highly suggest you do.  It’s without a doubt one of the most effective ways to keep a steady flow traffic coming into your offers.

Now you might be saying to yourself, “Kerry, I can’t run a contest or giveaway because I can’t afford to do that.”  I beg to differ…In fact your giveaway can be almost anything really.  It can be something that doesn’t really even cost you anything.  It’s totally up to you and your objective, you just need to be a little creative and think outside the box.  I recommend you brainstorm some ideas of what you might like to get for free if you were in your audiences’ shoes.  This will help you come up with ideas for sure.

Honestly that’s the easy part.  Developing a system to deploy your contest or giveaway is an entirely different matter.  If you think putting together a Facebook fan page or a WordPress website is a bit cumbersome, then you don’t want anything to do with trying to logistically think about how to build something that will allow to effectively run your contest or giveaway.

But luckily for you can forget all of that because there’s a few different options out there that do all the heavy lifting when it comes to running a smooth campaign for your contest or giveaway.  First you need to know that not all contest/giveaway software is created equal.  So do your homework!  I can tell you of a couple different platforms I’ve encountered and have had personal experiences with.

UpViral

ViralLeads

ViralSweep

Contest Domination

The choice is really up to you, but to get started I would recommend going with UpViral or ViralLeads.  For one, both are very reasonable to operate comparatively to ViralSweep and Contest Domination.  Don’t be fooled by Contest Domination’s “affordable” monthly fee because their monthly plan does not allow you to be billed per month.  You either have to pay per contest (lasts 1 month) or you’re billed for the entire year.

One restriction which UpViral has that just kills me is they only allow you to have up to 3 sender profiles.  So that means if you want to run a separate contest from more than 3 of your clients or own brands then you have to have a second account to accommodate that need.  A sender profile is your from email address that the messages are sent from to your contestants who enter your contests.  You don’t want a contest for one business having the emails sent out about it from another business.  Hope that makes sense!

So if you’re going to need more than 3 sender profiles, the only real choice is ViralLeads.  It’s super simple to setup and use plus it’s the cheapest option on the market as far as I know.

I’ll leave you with this…How will you utilize contests and giveaways in your business(es)?

 

 

Viral Loops – The Holy Grail of Marketing

By definition a viral loop is a type of marketing campaign used to promote a company or product. Named after our friends the viruses, a viral loop is meant to infect a person and cause them to share it with other people.

In case you didn’t know viral loops are designed to grow an audience or customer base from zero to millions of new customers in a very short period of time. As each new customer or user shares the content with their circle of friends or family it will then spread exponentially.

In some essence it seems social networks were built for this type of marketing campaign.  A viral loop will leverage consumers to become marketers within the fast-paced arenas of social networks.  Viral marketing is a great way to spread the word about practically anything.

Viral loops offer a cheap and relatively easy method for establishing a name and consumer base as customers end up doing most of the actual work for companies looking to drive growth.

In order to have an effective viral loop you must have an excellent product or service to offer which will become a magnet to the demographics of your audience being targeted.  However, that is only part of the equation.  If you don’t have the correct viral loop strategy your product or service will not get the exposure it should.

Practically any marketing we do online as Internet Marketers is effectively looking for possibilities of finding “loop holes” that can generate traffic for whatever we’re looking to promote or sell.

Just think about the last product you were offered or that you possibly purchased.  In all likelihood it was a “push button traffic solution” and I’m sure you’ve seen these products being created and promoted in our space.  Below are a few recent products I can think of that fit the bill.

If you’ve used any of the products above or similar, believe it or not you’re a “Growth Hacker” just like me.

Pretty cool, huh?!

That’s why after I did some research on the subject of “Growth Hacking” I came to the realization that I too am a Growth Hacker by definition and I’m extremely proud of that fact and you should be too.

Don’t get me wrong the term “Hacking or Hacker” has a negative connotation normally, but preface it with the word “Growth” and it takes on a whole new meaning.

It’s my opinion that if you want to be a successful Internet Marketer, you must continue to think outside the box and experiment with things you’re learning from myself and other marketers.  You may take something you learned in one product and another thing you learned in another product and then mash them up and discover something completely new that works like gang busters.  This is how new digital information products are created everyday.

So do you think you can put on your growth hacking cap and come up with a new viral loop that automates, simplifies or scales your marketing efforts?