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Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”

 

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