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How Smart Consultants are Cashing In By Adding Business Funding To Their Arsenal

Business funding is the same idea as a traditional small business loan.

Since the last recession about 10 years ago, banks just don’t like to take the risks on small business loans like they used to.

If you try to get a small business loan you’ll have about a 20% success rate from your bank.

Most small businesses have no idea where to turn when it comes to getting a loan for their business.

This is where you come in…

I’m sure you’ve heard it before, you know the story, “I’m sorry, but I can’t afford your services because I simply cannot invest that much into my digital marketing.”

Now if you were to help that business secure funding not only would you earn a commission from the lender, but you could also then land them as a client and have them pay you what you deserve to provide digital marketing services for them.

It’s a win-win proposition!

In fact if you look at it like this you’re actually double-dipping.  You’re getting that commission from the lender and getting paid by the business to help them grow.

How sweet is that?

The best part to all of this is there’s exactly no risk to you.

And you don’t need to be licensed or anything like that to refer businesses to these non-bank lenders.

Oh and did I mention that about 8 out of 10 businesses who apply get approved?

Yep you read that right, nearly 80% of businesses get approved by these non-bank lenders.

That’s huge!

That means you just need to find potential leads who are willing to take on a loan to improve their business.

In case you’re wondering there’s nothing unethical or shady about this.

Anyone can do this!

So why not take advantage of this and offer it to local businesses you know and want to help?

You’re probably wondering who these non-bank lenders are…

Offline consultant Mike Paul has just put out a new digital product called Local Freelance Funding Formula.

In his course he outlines exactly what you need to know to be successful using this weapon in your arsenal.

Business funding will always be necessary and has been around for years.

This is not some fly by night idea.

Once you pick up Mike’s training, please leave me a comment below and let me know how this service has helped you be more successful.

 

How to Start A Successful Offline Agency

Offline Agency is just another term for Digital Marketing Agency or what some of us IMer’s refer to as Offline Marketing.

Typically when we refer to the term “Offline” we’re talking about local businesses who need digital marketing.

If you decide to venture into this line of business the key to success really comes down to two primary things.

First focus on just one service and do it extremely well instead of offering all kinds of services.

Second you must keep your sales funnel full of prospective clients.

Never settle.  Never be content.  Always be hustlin’!

If you do both of these you will most likely be able to build a sustainable and scaleable income.

One of the benefits to specializing in just one primary service is that once you dial in exactly the steps or process you do to achieve the desired results you can easily train others to do the tasks.

Thus your business becomes repeatable and scalable.

A great service to offer is Facebook ad management, but more specifically re-targeting ads.

For one they’re super easy to setup and secondly they convert extremely well so you’re client will get results.

And the more results your client gets, the happier they are to keep paying you to provide the service.

But how do you get enough clients to ensure you’re not struggling to make ends meet?

I highly suggest reading my blog post, “How to Get People Looking For Your Services Directly Into Your Inbox”.

The Cliff Notes version of that article is the use of a website called IFTTT.com and Craigslist.org.

And by no means is that the be all or end all of getting clients.

No sir (or madam)!

However it’s a great way to get started.

Do you see how simple it can be to start your own Offline Agency?

I’ve given you two very simple ideas now it’s up to you to take action and get started.

Please leave a comment below and let me know how this works out for you.

 

 

How to Land Clients Using Dead Simple Foot in the Door Strategies

Foot in the door strategies are easier than you think.

The best way to land clients is to build trust and there’s no better way to do it than to create an irresistible offer that they cannot refuse (and if they do they’re bat sh*t CRAZY!).

Now there’s several ways to go about this, in fact I create a product a few years ago called Offline Marketing Evolved CAM (Client Acquisition Method) and it was centered around offering a PLR (private label rights) book that was roughly 175 pages in length or so that was completely generically written for a specific niche i.e. chiropractors, dentists, real estate agents, etc.

I would basically take a few minutes to brand the book on the potential clients behalf so that they could see what it would look like with their picture on the cover and their name as the author.

I then would use a print on demand service and drop off a physical copy at their office.

This tactic would all most always get me an opportunity to sit down with the client and talk about all the things I could do to help them out with their digital marketing needs.

Like I previously mentioned there are several ways to skin a cat so to speak…

Recently a Digital Marketer by the name of Lee Cole just put out a product to make it brain dead simple to offer writing press releases for potential clients.

You can checkout my review of his product entitled Press Release Empire at my digital product review site.

Whether either of those options tickle your fancy or not…Not to worry there’s plenty of other great foot in the door strategies to offer.

Another great idea is to offer a super simple and scalable service such as offering to post content on a potential client’s Facebook fan page.

Once you have content created for once niche you can easily rinse and repeat with the only work you need to do is schedule out the page posts.

OK, ok you twisted my arm and I’ll give you one more strategy…

Last, but certainly not least you could offer to write up monthly newsletters for a potential client.

Again this is a completely scaleable service because you write 12 newsletters in one niche you can offer it over and over again to as many potential clients in that niche as you can find.

These last two ideas are great because you can charge as little as $99 per month to provide each of them so it makes it a no-brainer for the client to say yes while providing the business with a ton of value that they could never get anywhere else for that little bit of money.

Are we doing all of this just to make $99 per month per client?

Absolutely and unequivocally NO.

What we’re trying to do here is build trust while providing value so your potential clients can get to know, like and trust you.

Once they know, like and trust you can you easily up-sell them on other services you provide and turn them into a $1000 or even a $1500 per month client.

Obviously this is this just the tip of the iceberg and you can think of many, many more ways to provide some sort of offer/service that can land you a client.

Please let me know what foot in the door strategies you’re using to land clients in the comments below.

How to Get People Looking For Your Services Directly Into Your Inbox

Last week I talked about how to successfully start a Social Media Marketing Agency.

Today I want to take that concept a bit further and cover how you can use a free service to have hot leads looking for the service(s) you provide delivered directly into your inbox.

In case you’re not already aware, there’s a service called IFTTT.com (If this then that).

Like I mentioned earlier IFTTT is a completely free service for creating what they named “recipes”.

These recipes allow you to create many, many different tasks.

Honestly the potential for what you can do with IFTTT is practically endless.

I don’t want to get into to many details about the possibilities, but I do want to cover one particular recipe that I use day in and day out to consistently find new clients for my Social Media Marketing Agency.

The recipe I speak of is very simple.

You select classifieds for “this.”  Then click on “New post from search” button.

Head over to Craigslist.org and click on “jobs” and type in “social media” (in quotes) and click search.

Now click in the URL and copy the entire URL and paste it into the “Search results URL” and click “Create trigger” button at IFTTT.com.

Next click on “that” and select “Gmail” square and on the next page click on “Send an email” button.

Enter your “to address” of where you want to receive your updates and click on the “Create action” button.

I recommend you rename it like “[City] Social Media (jobs)”, replace [City] with the city you are in or are targeting.

Then go back to Craigslist.org and select “gigs” from the dropdown box.

Once the page refreshes click on the URL and copy it again then go back to IFTTT.com and repeat the process above, but this time label your recipe “[City] Social Media (jobs)”.

Rinse and repeat for the next location.

I currently have the top 40 cities in America setup like this and my inbox is flooded with alerts everytime someone posts a new post on Craigslist.org with the keyword “social media”.

Granted you will get a fair share of email alerts with posts from Craigslist that are complete garbage and have absolutely no relevance to the service(s) you provide.

Unfortunately people like to include the keyword “social media” in listings where the job or gig has virtually nothing to do with social media.

I promise if you do this with 40 cities or more you inbox will constantly be full of potential clients looking for what you have to offer.

So go set this up now and then come back here and leave a comment with how well it’s worked out for you. 🙂

 

How to Launch a Successful Social Media Marketing Agency

Today I’m going to talk about how to launch a successful social media marketing agency.

If you’re new or a veteran to running your own marketing agency you’ll want to take some notes as the information I’m about to share here can help you be more successful in your business.

A great way to get started is by hyper focusing your business on offering just one or two services that give potential clients two things: customers and/or profits.

Often times businesses offer too many services which presents a problem when trying to scale.

Let’s say you’re a jack of all trades, but when it comes to hiring additional help you now need to find someone that possesses all the exact same skills you have in order to be able to work with all the clients you don’t have time for.

This presents a couple problems…

First it’s almost impossible to find the right talent that can replace you.

Secondly, in all likelihood you’ll have to pay a premium for them to come to work for you which may not be in your budget and even if it is you’ll be sacrificing additional revenues to pay a higher salary, which in turn cuts your profits.

A better solution is to keep things simple and dialed in.

Offer one service like Facebook Retargeting Ads and then screen record all the steps you take to deliver the service to a client and use it as a training tool that can be used over and over again to train new hires.

And now instead of having to pay high salary to one individual you can higher just about any competent individual at a much lower pay grade who can apply what they learned from your training video(s).

Oh and by the way this should go without saying, but by staying highly focused on one service and delivering results will help you retain clients for the long haul.

You’re probably asking yourself, “That sounds great but how do you get clients when you’re brand new to the business?”

Great question!

Go to job sites like Indeed.com, Monster.com, Craigslist.org and search for job titles like “Social Media Manager” or “Social Media Coordinator.”

These are prime for the picking!  They’re already raising their hands and saying they need someone to help with their social media marketing.

This is the perfect way to kick start your business.

You’ll just have to refine your pitch to convince them that using your business is the best option for them to achieve the results they desire.

Hopefully this blog post has given you a few tips that will help you launch your social media marketing business and be more successful with it.

Please leave a comment below and let me know how things go in your business.

The Key To Success Is Developing Multiple Income Streams

One of the most important factors to building an online business is to have multiple income streams.

This is the one mistake almost all Internet Marketers make.  They put all of their proverbial eggs in one basket and then when the rules change and what once worked is no longer working they’re, please pardon my French, up shit creek without a paddle.

Believe it…It’s 100% true, I’ve been there done that.

It was not too long ago I was in that exact same boat.  I had started up a highly successful t-shirt business back in 2014 and in fact did so well that I dropped everything else I was doing even though I knew better and told myself that this was not going to last and be there for the long haul.

You’re probably asking yourself, but why or how did you know that it wouldn’t last…Good question!

Because anything predicated on someone else’s platform, system, and/or rules is volatile.   My entire t-shirt business was built upon Facebook news feed ads.  And at the time it was like printing money…Regularly getting 500-800% ROI, just ridiculous numbers.  But I knew if anything changed within the Facebook ads platform then my business would fail.   And I was right!

By summer of 2016 Facebook had some many “t-shirt advertisers” that they decided to not show everyone’s ads throughout the day to all of your targeted audiences.  This was proven by Teespring.com itself.  They had tested various URLs and noticed that their ads were not showing up even though Facebook was still charging them as if their ads were showing.  This happened to me and my business as well, thus effectively killing my business.

The same can be said for any business that is co-dependent on any other 3rd party platform that you can’t control.

For instance Amazon is now a great resource to sell your products, however how long do you think that will last?  With everyone doing the exact same thing it will eventually become over-saturated if it’s not already.

Do you see just how vulnerable your business truly is unless your smart enough to diversity your income streams.

So how do you diversify?

It’s easier said than done…However hard work and dedication is the key.  Learn to be open-minded and keep your ear to the ground about what’s working now and try to get in before everyone else.

Here’s a rundown of all the income streams I’ve created since my t-shirt business:

[+] T-shirts – I still do this, but in much more passive role from my 65,000 buyer email list and utilizing some other viral tactics to add new leads/customers to my list

[+] Physical Products (Necklaces, Mugs, etc.) – eCommerce through: Shopify, Amazon Sellers Central, Merch by Amazon – selling physical goods drop shipped as well as POD (print on demand)

[+] Offline Consulting – I work with local businesses to help them utilize all aspects of the Internet to grow their business

[+] Digital Products – I create digital products about the systems I’ve created in my own business similar to the products I have on this review site.

[+] Affiliate Marketing – I promote other people’s products through this website as well as I promote other more commercial products I personally use within my businesses

[+] Blogging – I have this site, DigitalProductReview.Site, and most recently started a blog, DiaBEASTes.com, for my 5 year-old daughter, Casteel, who is a Type 1 Diabetic

[+] Local Media Sites – I have created a couple media based websites along with social properties to build large audiences I use to promote the local businesses I work with

Besides all of the aforementioned businesses I am also about to start up a local Photo Booth business and Youth Flag Football league.

With all of these sites bringing in income even if one or more stops producing due to the game changing I’ll be just fine.

I hope this has opened up your mind to see how important it is to develop multiple income streams.

So the question is how are you going to create multiple income streams?

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