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How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

What is Native Advertising and How is it Different from Traditional Ads?

We will define what native advertising is in second…

But first…

Let’s define what native advertising is NOT…

It’s not ad banners, pop-up ads, social ads, etc. which present a clear offer.

But rather it’s form and function matches that of the platform it’s being presented on.

It’s still created with the intent to be an advertisement with the goal of presenting an offer, however it’s more subtle and is less direct.

Disguised if you will…

By the way there’s absolutely nothing wrong with a direct ad which contains a clear offer.

However most people prefer to not be bombarded with in your face ads.

Actually there is, it’s the fact that the click through rates are not very good and have been on the decline since 2008…

So there’s a clear benefit to using native ads because they usually will deliver some sort of value before selling you something.

Native ads just don’t get ignored like traditional ads because they don’t look like ads.

They provide content that everyone is seeking out, stuff that informs, inspires, and entertains.

Basically native ads are a hybrid of traditional ads and content marketing mashed up.

There’s services like Outbrain and Taboola that specialize in delivering native ads on large sites like CNN, NBC News, etc.

However you can get started on your own by utilizing social media networks like Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

The trick is to make your ad look like it’s simply sharing some good content of value which is what we all expect to see in our social accounts.

25% of consumers are more likely to view a native ad and 18% of consumers will convert better from a native ad than from a traditional ad.

So I think it’s pretty clear how much of an advantage you gain from running native ads over traditional ads which present a clear offer.

How are you using native advertising in your business?

 

Disruptive Marketing: The Key to Separating Your Business from All Others

Disruptive marketing sounds like something that is thought of with a negative connotation, however it’s really just the opposite.

Disruptive by definition is taking something people used to do and approach it differently.

Brands that use disruptive marketing take everything they knew about traditional marketing and throw it out the window.

Disruptive marketing gives consumers access to brands on a more intimate level.

Disruptive marketing gets people’s attention by being different and taking risks.  Overall it embraces concepts that are outside the norm.  Occasionally it can have some shock value.  It can force people to pay attention.  It usually encourages people to think about things differently.

Disruptive marketing something very mundane and make it exciting and unique.  This twist can flip the switch with the consumers and make a brand go from a want to a need.

The power of disruptive marketing lies in the fact that it’s 100% unique to a brand.  It’s usually so different that if any other brand tries to mimic it, that brand will be dismissed.  The competing brand will be considered a copycat and ignored.

Disruptive marketing creates a specific image of your brand in which no one else can duplicate.

Brands which utilize disruptive marketing have been successful no matter the type of product or service they’re offering.

The key to developing a disruptive marketing campaign is to under stand your consumers inside and out.  Ask yourself, “What do they need?”, “What do they want?”, “How do they spend their days?”, etc.  Refine your audience and make your audience as specific as possible.

Now that you have considered your ideal audience and their needs/wants, how can you reach them on a different level?  What won’t they expect from your business?  How can they use your product in a way they didn’t think of before?  What makes your product or service a bigger part of their day?  What will make them think of your brand as human?

There are so many excellent campaigns out there that it will be tempting to copy something that’s been done before.  However, remember you need to be unique.  Definitely don’t be afraid to take risks.  Get creative and connect with your audience on another level no matter how you do it.

With the power of social you have the opportunity to take your brand/business to the next level.

So how are you going to utilize disruptive marketing in your business?

 

Is Shark Tank the Ultimate Growth Hack?

According to Mark Cuban, one of the sharks from Shark Tank, said that when contestants who come onto the show are not truly looking for a deal and are there solely for the exposure it gains their businesses.   He referred to this as the ultimate growth hack.

I tend to agree.

If you have an opportunity to get on to Shark Tank is will explode your sales almost immediately.   This has happened over and over again as they document when they show updates to past entrepreneurs.

This happens because so many people tune in every week to watch the latest episode of Shark Tank and since Shark Tank has such a large following, it’s the ultimate platform to announce to the world about your brand/business.

It’s essentially the same as finding a Social Influencer with a huge following and then ask them to do a “shoutout” to their audience for your product or service.

However it didn’t really resonate with me until Mark Cuban mentioned that their show was the “Ultimate Growth Hack” while he was ranting and raving about how a recent client was on the show was there without ever intending on making a deal with a Shark.

Now does that mean you can get on Shark Tank?  Maybe, maybe not…

But it’s definitely something to seriously consider if you have a business/brand with a product or service that you have already established a decent amount of sales with.

Whatever you do, don’t put all your eggs in this one basket.

The odds you’ll apply and be accepted to appear on the show are slim to none.

I suggest you utilize Influencer Marketing as I previously mentioned to get your business/brand a jump start and exposure all while keeping the idea of going on the Shark Tank a potential long term goal.

After all wouldn’t it cool to get to the point where you have a few Sharks battling over your offer? 🙂

Please let me know what you’re doing to growth hack your business(es).

 

Unique Value Proposition: How Are Your Products or Services Different From Your Competitors?

If you want your business to dominate your marketplace and your competitors you must have a unique value proposition or UVP.

Did you know that the biggest reason businesses don’t succeed is usually because they’re products or services they offer are just not that different from their competitors?

When you don’t have a UVP, your customers just can’t differentiate what your business has to offer over its competitors thus slowing your growth and/or having your business fail.

Your UVP is everything especially if you’re entering a highly competitive niche where there’s already some proven businesses with solid track records.  Without a UVP there’s just no reason for people to rush to your product or services and will not create any sort of buzz or word of mouth.

However the great thing is you don’t have to re-invent the wheel either, you don’t need to be the next Steve Jobs, Bill Gates, Elon Musk, etc. to build the next superior technology.  And you definitely don’t have to offer your products or services cheaper than your competitors.  In fact this may be the biggest mistake you can make.

Instead you need to figure out one or two things that will separate you from your competitors and turn your prospects into raving customers.

Here’s a few strategies that allow companies to create buzz and grow so fast.

  1. Deliver Superior Service
  2. Change How You Charge
  3. Reduce Risk

All of these strategies listed above have one commonality and that is they reduce or eliminate the customer or client pain points.

Remember you don’t need superior technology to compete in the marketplace against your competitors.  But what you can do is create a better solution than what your competitors are offering by researching how your competitors conduct business and what pain points their customers and clients are experiencing.

So the first takeaway from this blog post is to take a look at your business and ask yourself is your product or service different from your competitors.  And if it’s not so different then figure out a way to be different and stand out from your competition!

Think about ways you can make your products or services have a UVP or unique value proposition.

I’ll leave you with this question…How will you differentiate your business from its competitors?

 

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

4 Steps to Online Evergreen Marketing Campaigns While Keeping a Positive ROI

One of the main issues that I see people struggling with today is finding new people to offer their product(s) or service(s) to.  Below I’ve laid out 4 steps to creating successful online evergreen marketing campaigns.

Over the last year I’ve been working to solve this and today I want to tell you 4 powerful steps that you can take to keep serving your online marketing campaigns to while maintaining a positive ROI.

This concept involves matching your offer (product(s) and/or service(s)) to a much broader audience outside of your core demographic. It’s the process of using creativity to figure out a way to “bridge the gap” between you and your customers. Now, most of you have a target “customer avatar” that you are seeking. Someone who is perfect for your business.

Well, those perfect customers usually don’t have a big “gap” in between you and your product or service. So you can use very traditional marketing strategies to reach out to them. But what next? What happens after those resources become depleted?

What happens when those markets get saturated? How do you reach out to indirect potential customers and figure out a way to tailor your message to fit their needs? Well that is where this marketing technique comes in.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s Dive In:

 

4 Steps to Successful Online Evergreen Marketing Campaigns

 

Step 1: Identify and create a list of several vertical markets which could benefit from your product(s) and/or service(s)

You may have one website or sales page and you try to make it a one-size-fits-all sales pitch and it truly only applies to one type of market or audience.

First, I clearly identify what markets would benefit from my product(s) and/or service(s). Essentially I put together a list of vertical markets that would potentially be interested in my product(s) and/or service(s) and I get laser focused with those audiences.

Below are 4 examples of “vertical markets”.

T-Shirt Sellers – There is a hot trend of affiliate marketers selling t-shirts with Facebook ads, so this was one of the target audiences I wanted to focus on.

Network Marketers – I knew that people in MLM are always looking for ways to generate leads and recruit more people, so this would be a great fit for them.

Real Estate Agents – They are always looking for buyer leads and seller leads, and Facebook ads could be a great way to get them.

Affiliate Marketers – They want to sell more of their own product launches, as well as rank higher in contests for their friends launches. FB ads could help them.

Now these are just a few examples, but I actually list out about 50 vertical markets to go after.

 

Step 2: Start developing specific landing pages geared towards each vertical market

Let’s say that you create your own digital products and launch them on networks like Clickbank and JVZoo. Or perhaps you are an affiliate marketer that promotes other people’s products for a commission on each sale. Or maybe both. Well, let’s look at a few examples of how this marketing can be used to drive significantly more sales in your marketing efforts!

Once you identify the various vertical markets that the product you are promoting can work with, you can then start “bridging the gap” by developing specific landing pages which speak directly to each vertical market.

If I want to target Real Estate Agents, then I’ll make a brief video that shows exactly how a Real Estate Agent would benefit from my product(s) and/or service(s). Then, under that video will be a link to see the full sales page where they can get more details and make the purchase. But rather than promote the main sales page directly, I’ll promote the mini-sales page.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Step 3: Be pro-active with your marketing

Rather than being passive with your business, waiting around for people to contact you, what if you become PRO-ACTIVE with your business and got aggressive with your marketing to this core audience?

For example, you could research a list of golfers who have ranked in the top 10 at one time or another, which would identify that they are probably seeking sponsors to help them qualify one day for the PGA Tour since they are playing pretty well.

Next, you could position yourself as an authority in that space, a website designer who specializes in designing websites for amateur and pro golfers, to help them create brand awareness, raise more sponsorship dollars, and let friends and family know their tour schedule.

Do you see where I’m going here? In traditional marketing you are a website designer, one out of hundreds of thousands, available to people who need a website designed.

But by doing this, you have positioned yourself as an authority in the niche.

 

Step 4: Position yourself as an authority/expert in your marketplace

With this technique you can begin positioning yourself as a more direct solution to several vertical markets (golfers in this example), so that they are FAR more likely to use YOU than some random website designer who does not specialize in their specific career niche.

That’s it. If you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop  and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”