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How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

Chatbots: What They Are and Why You Need Them

It’s all the craze these days in digital marketing…

What is it???

Chatbots!

In case you don’t know what a chatbot is it’s more or less an automated system that allows you communicate with people on Facebook Messenger.

There’s many new companies which have recently popped up in the market such as ManyChat.com, MiniChat.com, ChatKit.com, etc.

If you’re on any of the lists of the following marketers then you’ve already been exposed to chatbots: Dr. Ben Akins, Shawn Anderson, Anthony Morrison, Alex Becker, Ryan Deiss (DigitalMarketer.com), etc.

And I’m sure there’s hundreds if not thousands more that are using them.

It seems every marketer is getting in the game and for good reason.

The open rates and click through rates are much, much higher than traditional means like email marketing.

Now does that mean they’re giving up on email marketing?

Absolutely not!

But why not give yourself a chance to reach out to your audience through other means?

It can only help get your message out.

And at the end of the day that’s the only thing that matters.

So should you also start using one of those services I listed above?

Absolutely!

Why not also partake in the fun and help yourself or your clients better reach the intended audiences.

Now the question is which of those services to use…

From my own experiences it seems the service of choice has been ManyChat.com.

So unless one of the other ones tickle your fancy, I suggest going with the crowd as there must be a good reason that they have all chosen ManyChat.com.

But I advise you do your research and pick the service which is best for you and your business needs.

I will soon be utilizing chatbots and I’m likely going to also go with ManyChat.com.

If you have any experience already with chatbots, please leave a comment and let me know what you’ve used and what you think of it.

How to Get People Looking For Your Services Directly Into Your Inbox

Last week I talked about how to successfully start a Social Media Marketing Agency.

Today I want to take that concept a bit further and cover how you can use a free service to have hot leads looking for the service(s) you provide delivered directly into your inbox.

In case you’re not already aware, there’s a service called IFTTT.com (If this then that).

Like I mentioned earlier IFTTT is a completely free service for creating what they named “recipes”.

These recipes allow you to create many, many different tasks.

Honestly the potential for what you can do with IFTTT is practically endless.

I don’t want to get into to many details about the possibilities, but I do want to cover one particular recipe that I use day in and day out to consistently find new clients for my Social Media Marketing Agency.

The recipe I speak of is very simple.

You select classifieds for “this.”  Then click on “New post from search” button.

Head over to Craigslist.org and click on “jobs” and type in “social media” (in quotes) and click search.

Now click in the URL and copy the entire URL and paste it into the “Search results URL” and click “Create trigger” button at IFTTT.com.

Next click on “that” and select “Gmail” square and on the next page click on “Send an email” button.

Enter your “to address” of where you want to receive your updates and click on the “Create action” button.

I recommend you rename it like “[City] Social Media (jobs)”, replace [City] with the city you are in or are targeting.

Then go back to Craigslist.org and select “gigs” from the dropdown box.

Once the page refreshes click on the URL and copy it again then go back to IFTTT.com and repeat the process above, but this time label your recipe “[City] Social Media (jobs)”.

Rinse and repeat for the next location.

I currently have the top 40 cities in America setup like this and my inbox is flooded with alerts everytime someone posts a new post on Craigslist.org with the keyword “social media”.

Granted you will get a fair share of email alerts with posts from Craigslist that are complete garbage and have absolutely no relevance to the service(s) you provide.

Unfortunately people like to include the keyword “social media” in listings where the job or gig has virtually nothing to do with social media.

I promise if you do this with 40 cities or more you inbox will constantly be full of potential clients looking for what you have to offer.

So go set this up now and then come back here and leave a comment with how well it’s worked out for you. 🙂

 

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”