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If You Work with Local Businesses, Then You Need Consultant Funnels and Will Want to Read This!

Do you often wish you had a sales funnel in place for your consultancy business?

If you do, that’s great you’re already ahead of the curve!

But sadly most do not…

It should go without saying that you will have more leads and prospective clients if you have a proven sales funnel or sales funnels in place.

They don’t need to be anything fancy, they just need to present some sort of value to the the prospective client while positioning you as an expert or your business as the go to service provider to get the job done.

Granted sometimes it’s difficult to find the time to create such funnels and/or even know what to present and how to present it.

Let me fill you in on a little secret, that’s why most Consultants don’t have sales funnels in the first place.

Another road block is if you’re offering several different services it can become quite tedious to have a sales funnel in place for every single service you offer because you never know what one business may be looking for over another.

There’s definitely something to be said for focusing on offering one service only, but there’s also something to be said for being versatile and offering many different services.

Personally I tend to lean towards offering a variety of services because then I can typically justify charging more per client.

I realize that’s not always the case and sometimes if you position yourself correctly as THE go to guy/gal for a particular service then you can charge a premium as well.

Either way it still means you need either one or multiple sales funnels to build up your business.

My good friend, Drew Laughlin, has just what the doctor ordered…done-for-you Consultant Funnels!

Here’s a list of all 10 Consultant Funnels:

  1. Website Security Secrets
  2. Google Listing Secrets
  3. Single Property Website Secrets
  4. Local Video Agency Secrets
  5. Press Release Marketing Secrets
  6. List Building Secrets
  7. Follow-Up Funnel Secrets
  8. Marketing Consultant Lead-Gen Pack
  9. LinkedIn Consultant Content Pack
  10. Video Spokesperson Consultant Content Pack

Each of these consist of a lead gen site, videos, reports, checklists, and more.

If you need more digital assets, he’s got you covered there as well.

Optionally you can also pick up the marketing kit which includes the following: autoresponder messages, infographics, postcards, direct mail letters, banner ads, social media post images, pre-written Facebook ads, etc.

To take things a step further he’s also offering what’s called, “Credibility Books”, which essentially are print book templates and consist of the top 25 questions a prospective client would have when it comes to getting their sites ranked high in the search engines and they are designed in a way that the client will realize they don’t want to do it themselves!  Absolutely genius!

The real value comes in selling the vision of a consultant handing a client or prospect an actual print book with YOUR NAME on it!  This is literally the easiest and fastest way to gain instant authority and be viewed as the go-to-expert.

You can read my complete review of Drew’s Consultant Funnel Firesale here.

In the comments below please let me know how you’re currently generating new leads for your consultancy business and what tools you’re currently using.

 

How to Growth Hack Your Way to Recurring Revenue

I’m about to give you maybe the most valuable piece of content you’ll read all year.

No joke!

Pick a niche, any niche and let’s roll!

In a nutshell, you’ll be creating an irresistible front-end offer utilizing the free plus ship model to drive leads and sales.

Once the traffic hits your front-end offer they will be presented with a “bump” offer to add a monthly newsletter for just $4.99/mo.

If they take it with your initial front-end offer then you’ve killed two birds with one stone which is as good as it gets.

If they don’t take it with your front-end offer then they’ll be represented with it again as an up-sell on the very next page in your sales funnel.

If they pass on it at that point you will follow-up through emails that are highly focused on the features and benefits of your monthly newsletter and will hopefully capture them as subscribers down the road.

The trick to this entire process is being able to find the perfect front-end offer that converts well enough to either break even on the amount of money you’re paying to drive traffic to your sales funnel or of course to make a profit.

The key here is to find a product that fits your niche to a “T” for as low a cost as possible.

This usually achieved best by looking for your product at AliExpress.com.

Once you find your super sweet and totally irresistible front-end offer you’re now in business.

Don’t worry about creating your first monthly newsletter until you’ve found a high converting front-end offer and until someone or someones have actually signed-up for the monthly newsletter.

When both of these criteria are met, then you can focus your efforts on developing the first issue of your newsletter.

Now your newsletter does not have to be 100% unique.

There’s no need to create all the content yourself or from scratch to make this worth the $4.99/mo.

But rather curate the content to A) make your work easier and B) give people exactly what they want.

This newsletter should contain 5-10 topics in the niche that’s of some sort of value to the reader.

The newsletter will usually be about 2-3 pages in length and should have a nice professional look and feel to it in PDF format.

The retention rate on this type of subscription model is so high due to the fact that the price point is so low.

It’s just like your Netflix subscription of $7.99, now $9.99, where you don’t think twice about cancelling it ever if you never use it.

Also by providing a low monthly fee, the barrier to entry is reduced to almost no barrier since it’s so ridiculously reasonable.

Another trick of the trade to retain subscribers is tease upcoming content and/or to offer free products or giveaways once a month to your subscriber base.

Once you get this sales funnel dialed in it can easily make you more and more money each month as you’ll be adding more and more subscribers to your newsletter than you’ll be losing.

This is truly a sustainable online business model that doesn’t require a lot of work and can give you the laptop lifestyle you maybe seeking.

So will you be using this monthly newsletter business model to diversify your income stream?

T-shirt sales and eCommerce is dead?!

Are you still trying to make sales from T-shirts or for your eCommerce store advertising directly on Facebook?

While this was a winning strategy a few years ago, things have changed drastically since about the third quarter of 2015.  Below is an excerpt of an article which was published on Crunchbase.com back on May 23, 2017.

“According to sources, the first signs of trouble for Teespring’s distribution platform appeared in mid-2015. At the time, power sellers began complaining that Facebook ads they purchased to promote their targeted Teespring campaigns weren’t showing up in the FB news feed. Teespring ran a number of tests using different domains. It determined that the company’s primary domain was indeed receiving less traffic from Facebook. Sources speculated that Facebook might have throttled content associated with Teespring because the company or sellers using Teespring had saturated the Facebook newsfeed.”

Although it hasn’t been proven yet, I believe that the exact same thing has happened to all “eCom products” being advertised in the Facebook news feed.

You are not alone…

Everyone and their mother who has hopped on the T-shirt/eCommerce bandwagon over the last 3 years or so are struggling to produce a positive ROI when trying to find winning designs or products.

STOP!

Just stop what you’re doing, save yourself all the grief you’ve been putting yourself through and just face the fact that you’ve been lied to.  I know it’s not an easy thing to hear, but it’s the truth.

While guru after guru is still trying to sell you an eCommerce product or showing off how they are making money hand over fist through Facebook ads – don’t believe the hype!

Does this mean you can’t make money still with T-Shirts or eCommerce, certainly not…But you have to come to grips with the fact that the days where you could put up a Facebook news feed ad and see a 800% ROI or heck even a 100% ROI are gone for now.

So what’s the answer?

The eCommerce business is still a viable source of income for many, however you must lower your expectations.  Look at your eCommerce store as simply a single income stream that should be backed up by many other income streams.

With that being said, I have tapped into a way to lower your ad spend while still producing a nice ROI and do you want to know what the best part is?

(Yeah, I thought so…)

This new method puts an average of 30-40 new leads on my email list every single day like clockwork who are chomping at the bit to buy my eCommerce products.  Unfortunately I can’t get into all the nitty gritty details here as it’s just too much to explain in a single blog post.

The good news for you is that I am currently putting together some training that I’ll be sharing with you all very soon.

In the meantime hop on my list and you’ll be one of the first to know when this new training will be available.  In fact, one of the perks to being on my list is that you will have the opportunity to gain access to my training before everyone else does.

I cannot express enough how excited I am for you to get started.

That’s all I have for you now so I’ll leave you with this…

Do you think T-shirts/eCommerce is dead?  Please leave your comments below.

 

 

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”