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How to Growth Hack Your Way to Recurring Revenue

I’m about to give you maybe the most valuable piece of content you’ll read all year.

No joke!

Pick a niche, any niche and let’s roll!

In a nutshell, you’ll be creating an irresistible front-end offer utilizing the free plus ship model to drive leads and sales.

Once the traffic hits your front-end offer they will be presented with a “bump” offer to add a monthly newsletter for just $4.99/mo.

If they take it with your initial front-end offer then you’ve killed two birds with one stone which is as good as it gets.

If they don’t take it with your front-end offer then they’ll be represented with it again as an up-sell on the very next page in your sales funnel.

If they pass on it at that point you will follow-up through emails that are highly focused on the features and benefits of your monthly newsletter and will hopefully capture them as subscribers down the road.

The trick to this entire process is being able to find the perfect front-end offer that converts well enough to either break even on the amount of money you’re paying to drive traffic to your sales funnel or of course to make a profit.

The key here is to find a product that fits your niche to a “T” for as low a cost as possible.

This usually achieved best by looking for your product at AliExpress.com.

Once you find your super sweet and totally irresistible front-end offer you’re now in business.

Don’t worry about creating your first monthly newsletter until you’ve found a high converting front-end offer and until someone or someones have actually signed-up for the monthly newsletter.

When both of these criteria are met, then you can focus your efforts on developing the first issue of your newsletter.

Now your newsletter does not have to be 100% unique.

There’s no need to create all the content yourself or from scratch to make this worth the $4.99/mo.

But rather curate the content to A) make your work easier and B) give people exactly what they want.

This newsletter should contain 5-10 topics in the niche that’s of some sort of value to the reader.

The newsletter will usually be about 2-3 pages in length and should have a nice professional look and feel to it in PDF format.

The retention rate on this type of subscription model is so high due to the fact that the price point is so low.

It’s just like your Netflix subscription of $7.99, now $9.99, where you don’t think twice about cancelling it ever if you never use it.

Also by providing a low monthly fee, the barrier to entry is reduced to almost no barrier since it’s so ridiculously reasonable.

Another trick of the trade to retain subscribers is tease upcoming content and/or to offer free products or giveaways once a month to your subscriber base.

Once you get this sales funnel dialed in it can easily make you more and more money each month as you’ll be adding more and more subscribers to your newsletter than you’ll be losing.

This is truly a sustainable online business model that doesn’t require a lot of work and can give you the laptop lifestyle you maybe seeking.

So will you be using this monthly newsletter business model to diversify your income stream?

The Key To Success Is Developing Multiple Income Streams

One of the most important factors to building an online business is to have multiple income streams.

This is the one mistake almost all Internet Marketers make.  They put all of their proverbial eggs in one basket and then when the rules change and what once worked is no longer working they’re, please pardon my French, up shit creek without a paddle.

Believe it…It’s 100% true, I’ve been there done that.

It was not too long ago I was in that exact same boat.  I had started up a highly successful t-shirt business back in 2014 and in fact did so well that I dropped everything else I was doing even though I knew better and told myself that this was not going to last and be there for the long haul.

You’re probably asking yourself, but why or how did you know that it wouldn’t last…Good question!

Because anything predicated on someone else’s platform, system, and/or rules is volatile.   My entire t-shirt business was built upon Facebook news feed ads.  And at the time it was like printing money…Regularly getting 500-800% ROI, just ridiculous numbers.  But I knew if anything changed within the Facebook ads platform then my business would fail.   And I was right!

By summer of 2016 Facebook had some many “t-shirt advertisers” that they decided to not show everyone’s ads throughout the day to all of your targeted audiences.  This was proven by Teespring.com itself.  They had tested various URLs and noticed that their ads were not showing up even though Facebook was still charging them as if their ads were showing.  This happened to me and my business as well, thus effectively killing my business.

The same can be said for any business that is co-dependent on any other 3rd party platform that you can’t control.

For instance Amazon is now a great resource to sell your products, however how long do you think that will last?  With everyone doing the exact same thing it will eventually become over-saturated if it’s not already.

Do you see just how vulnerable your business truly is unless your smart enough to diversity your income streams.

So how do you diversify?

It’s easier said than done…However hard work and dedication is the key.  Learn to be open-minded and keep your ear to the ground about what’s working now and try to get in before everyone else.

Here’s a rundown of all the income streams I’ve created since my t-shirt business:

[+] T-shirts – I still do this, but in much more passive role from my 65,000 buyer email list and utilizing some other viral tactics to add new leads/customers to my list

[+] Physical Products (Necklaces, Mugs, etc.) – eCommerce through: Shopify, Amazon Sellers Central, Merch by Amazon – selling physical goods drop shipped as well as POD (print on demand)

[+] Offline Consulting – I work with local businesses to help them utilize all aspects of the Internet to grow their business

[+] Digital Products – I create digital products about the systems I’ve created in my own business similar to the products I have on this review site.

[+] Affiliate Marketing – I promote other people’s products through this website as well as I promote other more commercial products I personally use within my businesses

[+] Blogging – I have this site, DigitalProductReview.Site, and most recently started a blog, DiaBEASTes.com, for my 5 year-old daughter, Casteel, who is a Type 1 Diabetic

[+] Local Media Sites – I have created a couple media based websites along with social properties to build large audiences I use to promote the local businesses I work with

Besides all of the aforementioned businesses I am also about to start up a local Photo Booth business and Youth Flag Football league.

With all of these sites bringing in income even if one or more stops producing due to the game changing I’ll be just fine.

I hope this has opened up your mind to see how important it is to develop multiple income streams.

So the question is how are you going to create multiple income streams?

Are Your Emails Reaching Gmail’s Inbox?

We all know just how important email marketing still is even if the naysayers say otherwise.  The fact of the matter is that email marketing is like Old Faithful, it just is always there when you need it the most.

There’s no doubt it’s not nearly as effective of a marketing tool as it once was.  People just don’t spend as much time checking their emails like they used to.  Not to mention the fact that many people have multiple email addresses and most go neglected.  I can testify to that previous statement as I have at least twenty myself from all my businesses.  However like most, there is always one email address that is everyone’s primary and as Email Marketers we hope we’re lucky enough to have tapped into that one rather than the other 19 red-headed step children.

I remember that doomsday when Google introduced the “Promotions” and “Social” tabs in Gmail.  It was the beginning of the end for most email hitting the “Primary” inbox.  As time has moved on, ISPs (Internet Service Providers) have progressively added layer upon layer of filters to ensure our primary inbox is “SPAM free.”  Unfortunately they’re making educated guesses with our mail and hoping for the best.  I don’t know about you, but it’s super frustrating to me every time I find an important email tucked away for my safety and put into my promotions and SPAM folders.

I wish that they would just let us mark the unwanted emails we receive as SPAM and not intervene.  Since when were the ISPs elected as the “Email Police?!”  Unfortunately for us the Internet truly is the Wild Wild West and we’re at the mercy of everyone of these companies who provide us with these services.  They set the rules and we have no choice but to play by them.  At this point I think it would be easier to be a Chess Master than an Email Marketer.

But as much as I am aggravated as an email receiver, I’m 100 times more angry that my email marketing messages are only hitting the inbox about one third of the time and that’s just my best guess.  I have an eCommerce store with roughly 45,000 subscribers and 1/3 of those subscribers have a Gmail account.  It seems no matter what email marketing provider (i.e. Aweber, GetResponse, ActiveCampaign, Klaviyo, SendGrid, etc.) I use, my messages to gmail accounts end up in the SPAM folder a very high portion of the time.

Deliverability is KING when it comes to email marketing.  In fact without deliverability your email marketing efforts will suffer immensely and it will drive you nuts as to why your list is not being responsive to your messages.

I believe I may have found a solution to the problem after extensive testing.  However the behavior patterns of multiple Gmail accounts I own have not been 100% congruent.  So at this point I can only hypothesize my findings thus far, but I can say I have seen an improvement with deliverability.

So what’s the secret to inboxing with Gmail?

My findings have shown that the link you’re including in your messages is the primary factor.  I can literally send the exact same message without the link and it will inbox 100% of the time.  If for any reason Google thinks the link you’re including in your messages is in any way spammy you’re messages will automatically be labeled as SPAM.  So you’re probably saying to yourself, “Kerry that’s great news, but how does that help me?  I need to send a link in my emails for marketing purposes.” and I couldn’t agree with you more…

From my testing I found that if you take your “spammy” link and use some link shortener like Goo.gl or Bit.ly and include it in your message it magically inboxes again.

Another key factor I found was that with promotional emails which are formatted like the big eCommerce stores such as Nike, Venus, Duluth Trading Company, etc., Google looks at that type of formatting to be “Promotional” and instantly sends those type of emails there.

So if you really want to get into the inbox of Gmail, avoid using visually appealing email formatting like Walmart, Eastbay, Under Armour, etc.  Just use plain old text with as few images as possible.  From my initial testing my emails with one image and zero images seemed to inbox similarly, but initially I recommend using no images just to be safe.

With that being said, good luck infiltrating Gmail’s primary inbox – you’re going to need it!  Do you have a tip or trick that has helped you hit Gmail’s primary inbox a high percentage of the time?  Please leave your comments below…

 

 

 

T-shirt sales and eCommerce is dead?!

Are you still trying to make sales from T-shirts or for your eCommerce store advertising directly on Facebook?

While this was a winning strategy a few years ago, things have changed drastically since about the third quarter of 2015.  Below is an excerpt of an article which was published on Crunchbase.com back on May 23, 2017.

“According to sources, the first signs of trouble for Teespring’s distribution platform appeared in mid-2015. At the time, power sellers began complaining that Facebook ads they purchased to promote their targeted Teespring campaigns weren’t showing up in the FB news feed. Teespring ran a number of tests using different domains. It determined that the company’s primary domain was indeed receiving less traffic from Facebook. Sources speculated that Facebook might have throttled content associated with Teespring because the company or sellers using Teespring had saturated the Facebook newsfeed.”

Although it hasn’t been proven yet, I believe that the exact same thing has happened to all “eCom products” being advertised in the Facebook news feed.

You are not alone…

Everyone and their mother who has hopped on the T-shirt/eCommerce bandwagon over the last 3 years or so are struggling to produce a positive ROI when trying to find winning designs or products.

STOP!

Just stop what you’re doing, save yourself all the grief you’ve been putting yourself through and just face the fact that you’ve been lied to.  I know it’s not an easy thing to hear, but it’s the truth.

While guru after guru is still trying to sell you an eCommerce product or showing off how they are making money hand over fist through Facebook ads – don’t believe the hype!

Does this mean you can’t make money still with T-Shirts or eCommerce, certainly not…But you have to come to grips with the fact that the days where you could put up a Facebook news feed ad and see a 800% ROI or heck even a 100% ROI are gone for now.

So what’s the answer?

The eCommerce business is still a viable source of income for many, however you must lower your expectations.  Look at your eCommerce store as simply a single income stream that should be backed up by many other income streams.

With that being said, I have tapped into a way to lower your ad spend while still producing a nice ROI and do you want to know what the best part is?

(Yeah, I thought so…)

This new method puts an average of 30-40 new leads on my email list every single day like clockwork who are chomping at the bit to buy my eCommerce products.  Unfortunately I can’t get into all the nitty gritty details here as it’s just too much to explain in a single blog post.

The good news for you is that I am currently putting together some training that I’ll be sharing with you all very soon.

In the meantime hop on my list and you’ll be one of the first to know when this new training will be available.  In fact, one of the perks to being on my list is that you will have the opportunity to gain access to my training before everyone else does.

I cannot express enough how excited I am for you to get started.

That’s all I have for you now so I’ll leave you with this…

Do you think T-shirts/eCommerce is dead?  Please leave your comments below.

 

 

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!