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The Key To Success Is Developing Multiple Income Streams

One of the most important factors to building an online business is to have multiple income streams.

This is the one mistake almost all Internet Marketers make.  They put all of their proverbial eggs in one basket and then when the rules change and what once worked is no longer working they’re, please pardon my French, up shit creek without a paddle.

Believe it…It’s 100% true, I’ve been there done that.

It was not too long ago I was in that exact same boat.  I had started up a highly successful t-shirt business back in 2014 and in fact did so well that I dropped everything else I was doing even though I knew better and told myself that this was not going to last and be there for the long haul.

You’re probably asking yourself, but why or how did you know that it wouldn’t last…Good question!

Because anything predicated on someone else’s platform, system, and/or rules is volatile.   My entire t-shirt business was built upon Facebook news feed ads.  And at the time it was like printing money…Regularly getting 500-800% ROI, just ridiculous numbers.  But I knew if anything changed within the Facebook ads platform then my business would fail.   And I was right!

By summer of 2016 Facebook had some many “t-shirt advertisers” that they decided to not show everyone’s ads throughout the day to all of your targeted audiences.  This was proven by Teespring.com itself.  They had tested various URLs and noticed that their ads were not showing up even though Facebook was still charging them as if their ads were showing.  This happened to me and my business as well, thus effectively killing my business.

The same can be said for any business that is co-dependent on any other 3rd party platform that you can’t control.

For instance Amazon is now a great resource to sell your products, however how long do you think that will last?  With everyone doing the exact same thing it will eventually become over-saturated if it’s not already.

Do you see just how vulnerable your business truly is unless your smart enough to diversity your income streams.

So how do you diversify?

It’s easier said than done…However hard work and dedication is the key.  Learn to be open-minded and keep your ear to the ground about what’s working now and try to get in before everyone else.

Here’s a rundown of all the income streams I’ve created since my t-shirt business:

[+] T-shirts – I still do this, but in much more passive role from my 65,000 buyer email list and utilizing some other viral tactics to add new leads/customers to my list

[+] Physical Products (Necklaces, Mugs, etc.) – eCommerce through: Shopify, Amazon Sellers Central, Merch by Amazon – selling physical goods drop shipped as well as POD (print on demand)

[+] Offline Consulting – I work with local businesses to help them utilize all aspects of the Internet to grow their business

[+] Digital Products – I create digital products about the systems I’ve created in my own business similar to the products I have on this review site.

[+] Affiliate Marketing – I promote other people’s products through this website as well as I promote other more commercial products I personally use within my businesses

[+] Blogging – I have this site, DigitalProductReview.Site, and most recently started a blog, DiaBEASTes.com, for my 5 year-old daughter, Casteel, who is a Type 1 Diabetic

[+] Local Media Sites – I have created a couple media based websites along with social properties to build large audiences I use to promote the local businesses I work with

Besides all of the aforementioned businesses I am also about to start up a local Photo Booth business and Youth Flag Football league.

With all of these sites bringing in income even if one or more stops producing due to the game changing I’ll be just fine.

I hope this has opened up your mind to see how important it is to develop multiple income streams.

So the question is how are you going to create multiple income streams?

Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

Are Your Emails Reaching Gmail’s Inbox?

We all know just how important email marketing still is even if the naysayers say otherwise.  The fact of the matter is that email marketing is like Old Faithful, it just is always there when you need it the most.

There’s no doubt it’s not nearly as effective of a marketing tool as it once was.  People just don’t spend as much time checking their emails like they used to.  Not to mention the fact that many people have multiple email addresses and most go neglected.  I can testify to that previous statement as I have at least twenty myself from all my businesses.  However like most, there is always one email address that is everyone’s primary and as Email Marketers we hope we’re lucky enough to have tapped into that one rather than the other 19 red-headed step children.

I remember that doomsday when Google introduced the “Promotions” and “Social” tabs in Gmail.  It was the beginning of the end for most email hitting the “Primary” inbox.  As time has moved on, ISPs (Internet Service Providers) have progressively added layer upon layer of filters to ensure our primary inbox is “SPAM free.”  Unfortunately they’re making educated guesses with our mail and hoping for the best.  I don’t know about you, but it’s super frustrating to me every time I find an important email tucked away for my safety and put into my promotions and SPAM folders.

I wish that they would just let us mark the unwanted emails we receive as SPAM and not intervene.  Since when were the ISPs elected as the “Email Police?!”  Unfortunately for us the Internet truly is the Wild Wild West and we’re at the mercy of everyone of these companies who provide us with these services.  They set the rules and we have no choice but to play by them.  At this point I think it would be easier to be a Chess Master than an Email Marketer.

But as much as I am aggravated as an email receiver, I’m 100 times more angry that my email marketing messages are only hitting the inbox about one third of the time and that’s just my best guess.  I have an eCommerce store with roughly 45,000 subscribers and 1/3 of those subscribers have a Gmail account.  It seems no matter what email marketing provider (i.e. Aweber, GetResponse, ActiveCampaign, Klaviyo, SendGrid, etc.) I use, my messages to gmail accounts end up in the SPAM folder a very high portion of the time.

Deliverability is KING when it comes to email marketing.  In fact without deliverability your email marketing efforts will suffer immensely and it will drive you nuts as to why your list is not being responsive to your messages.

I believe I may have found a solution to the problem after extensive testing.  However the behavior patterns of multiple Gmail accounts I own have not been 100% congruent.  So at this point I can only hypothesize my findings thus far, but I can say I have seen an improvement with deliverability.

So what’s the secret to inboxing with Gmail?

My findings have shown that the link you’re including in your messages is the primary factor.  I can literally send the exact same message without the link and it will inbox 100% of the time.  If for any reason Google thinks the link you’re including in your messages is in any way spammy you’re messages will automatically be labeled as SPAM.  So you’re probably saying to yourself, “Kerry that’s great news, but how does that help me?  I need to send a link in my emails for marketing purposes.” and I couldn’t agree with you more…

From my testing I found that if you take your “spammy” link and use some link shortener like Goo.gl or Bit.ly and include it in your message it magically inboxes again.

Another key factor I found was that with promotional emails which are formatted like the big eCommerce stores such as Nike, Venus, Duluth Trading Company, etc., Google looks at that type of formatting to be “Promotional” and instantly sends those type of emails there.

So if you really want to get into the inbox of Gmail, avoid using visually appealing email formatting like Walmart, Eastbay, Under Armour, etc.  Just use plain old text with as few images as possible.  From my initial testing my emails with one image and zero images seemed to inbox similarly, but initially I recommend using no images just to be safe.

With that being said, good luck infiltrating Gmail’s primary inbox – you’re going to need it!  Do you have a tip or trick that has helped you hit Gmail’s primary inbox a high percentage of the time?  Please leave your comments below…

 

 

 

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!
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