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Is a Fixed Mindset Holding You Back?

I read something today in an email from one of my favorite marketers, Tai Lopez, and I thought it was so good that I wanted to share it with you here in my blog.

“If you imagine less, less will be what you undoubtedly deserve.”

If you’re doubting your ability to get ahead in life, it’s not your fault. Like most people reading this, chances are you grew up with a “fixed mindset”.

How your belief systems shape your future

In her book, Mindset: The New Psychology of Success, Carol Dweck categorizes how people think into two categories:

Fixed Mindset: A “fixed mindset” assumes your success is the result of whatever skills you were born with. There’s no self improvement.

Growth Mindset: A “growth mindset” thrives on self improvement. You don’t see challenges as roadblocks, they’re checkpoints!

What’s interesting about these two mindsets is they manifest from a very early age. If you grew up with a fixed mindset, it’s difficult (but not impossible) to change. This is why self-doubt isn’t your fault.

If you think:

– You’re unqualified to work a high-paying job without a fancy degree

And…

– You need to spend thousands of dollars you don’t have (i.e., student loans) to hopefully be seen as “good enough” in the eyes of a potential employer

And if you’re lucky…

– You start at an entry-level position (while struggling to work your way up the “corporate ladder”) as you’re paying off student debt while also saving for retirement

A fixed mindset sees that as  the only way. The problem with this type of mindset is 30 years easily go by and you end up thinking:

“D#%$! I wish I did more with my life…!”

If you truly want to shortcut the journey, (instead of waiting decades for things to possibly change), you MUST adopt a growth mindset.

So I will leave you with question…How are you growing within your businesses?

Are Your Emails Reaching Gmail’s Inbox?

We all know just how important email marketing still is even if the naysayers say otherwise.  The fact of the matter is that email marketing is like Old Faithful, it just is always there when you need it the most.

There’s no doubt it’s not nearly as effective of a marketing tool as it once was.  People just don’t spend as much time checking their emails like they used to.  Not to mention the fact that many people have multiple email addresses and most go neglected.  I can testify to that previous statement as I have at least twenty myself from all my businesses.  However like most, there is always one email address that is everyone’s primary and as Email Marketers we hope we’re lucky enough to have tapped into that one rather than the other 19 red-headed step children.

I remember that doomsday when Google introduced the “Promotions” and “Social” tabs in Gmail.  It was the beginning of the end for most email hitting the “Primary” inbox.  As time has moved on, ISPs (Internet Service Providers) have progressively added layer upon layer of filters to ensure our primary inbox is “SPAM free.”  Unfortunately they’re making educated guesses with our mail and hoping for the best.  I don’t know about you, but it’s super frustrating to me every time I find an important email tucked away for my safety and put into my promotions and SPAM folders.

I wish that they would just let us mark the unwanted emails we receive as SPAM and not intervene.  Since when were the ISPs elected as the “Email Police?!”  Unfortunately for us the Internet truly is the Wild Wild West and we’re at the mercy of everyone of these companies who provide us with these services.  They set the rules and we have no choice but to play by them.  At this point I think it would be easier to be a Chess Master than an Email Marketer.

But as much as I am aggravated as an email receiver, I’m 100 times more angry that my email marketing messages are only hitting the inbox about one third of the time and that’s just my best guess.  I have an eCommerce store with roughly 45,000 subscribers and 1/3 of those subscribers have a Gmail account.  It seems no matter what email marketing provider (i.e. Aweber, GetResponse, ActiveCampaign, Klaviyo, SendGrid, etc.) I use, my messages to gmail accounts end up in the SPAM folder a very high portion of the time.

Deliverability is KING when it comes to email marketing.  In fact without deliverability your email marketing efforts will suffer immensely and it will drive you nuts as to why your list is not being responsive to your messages.

I believe I may have found a solution to the problem after extensive testing.  However the behavior patterns of multiple Gmail accounts I own have not been 100% congruent.  So at this point I can only hypothesize my findings thus far, but I can say I have seen an improvement with deliverability.

So what’s the secret to inboxing with Gmail?

My findings have shown that the link you’re including in your messages is the primary factor.  I can literally send the exact same message without the link and it will inbox 100% of the time.  If for any reason Google thinks the link you’re including in your messages is in any way spammy you’re messages will automatically be labeled as SPAM.  So you’re probably saying to yourself, “Kerry that’s great news, but how does that help me?  I need to send a link in my emails for marketing purposes.” and I couldn’t agree with you more…

From my testing I found that if you take your “spammy” link and use some link shortener like Goo.gl or Bit.ly and include it in your message it magically inboxes again.

Another key factor I found was that with promotional emails which are formatted like the big eCommerce stores such as Nike, Venus, Duluth Trading Company, etc., Google looks at that type of formatting to be “Promotional” and instantly sends those type of emails there.

So if you really want to get into the inbox of Gmail, avoid using visually appealing email formatting like Walmart, Eastbay, Under Armour, etc.  Just use plain old text with as few images as possible.  From my initial testing my emails with one image and zero images seemed to inbox similarly, but initially I recommend using no images just to be safe.

With that being said, good luck infiltrating Gmail’s primary inbox – you’re going to need it!  Do you have a tip or trick that has helped you hit Gmail’s primary inbox a high percentage of the time?  Please leave your comments below…

 

 

 

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

4 Steps to Online Evergreen Marketing Campaigns While Keeping a Positive ROI

One of the main issues that I see people struggling with today is finding new people to offer their product(s) or service(s) to.  Below I’ve laid out 4 steps to creating successful online evergreen marketing campaigns.

Over the last year I’ve been working to solve this and today I want to tell you 4 powerful steps that you can take to keep serving your online marketing campaigns to while maintaining a positive ROI.

This concept involves matching your offer (product(s) and/or service(s)) to a much broader audience outside of your core demographic. It’s the process of using creativity to figure out a way to “bridge the gap” between you and your customers. Now, most of you have a target “customer avatar” that you are seeking. Someone who is perfect for your business.

Well, those perfect customers usually don’t have a big “gap” in between you and your product or service. So you can use very traditional marketing strategies to reach out to them. But what next? What happens after those resources become depleted?

What happens when those markets get saturated? How do you reach out to indirect potential customers and figure out a way to tailor your message to fit their needs? Well that is where this marketing technique comes in.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s Dive In:

 

4 Steps to Successful Online Evergreen Marketing Campaigns

 

Step 1: Identify and create a list of several vertical markets which could benefit from your product(s) and/or service(s)

You may have one website or sales page and you try to make it a one-size-fits-all sales pitch and it truly only applies to one type of market or audience.

First, I clearly identify what markets would benefit from my product(s) and/or service(s). Essentially I put together a list of vertical markets that would potentially be interested in my product(s) and/or service(s) and I get laser focused with those audiences.

Below are 4 examples of “vertical markets”.

T-Shirt Sellers – There is a hot trend of affiliate marketers selling t-shirts with Facebook ads, so this was one of the target audiences I wanted to focus on.

Network Marketers – I knew that people in MLM are always looking for ways to generate leads and recruit more people, so this would be a great fit for them.

Real Estate Agents – They are always looking for buyer leads and seller leads, and Facebook ads could be a great way to get them.

Affiliate Marketers – They want to sell more of their own product launches, as well as rank higher in contests for their friends launches. FB ads could help them.

Now these are just a few examples, but I actually list out about 50 vertical markets to go after.

 

Step 2: Start developing specific landing pages geared towards each vertical market

Let’s say that you create your own digital products and launch them on networks like Clickbank and JVZoo. Or perhaps you are an affiliate marketer that promotes other people’s products for a commission on each sale. Or maybe both. Well, let’s look at a few examples of how this marketing can be used to drive significantly more sales in your marketing efforts!

Once you identify the various vertical markets that the product you are promoting can work with, you can then start “bridging the gap” by developing specific landing pages which speak directly to each vertical market.

If I want to target Real Estate Agents, then I’ll make a brief video that shows exactly how a Real Estate Agent would benefit from my product(s) and/or service(s). Then, under that video will be a link to see the full sales page where they can get more details and make the purchase. But rather than promote the main sales page directly, I’ll promote the mini-sales page.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Step 3: Be pro-active with your marketing

Rather than being passive with your business, waiting around for people to contact you, what if you become PRO-ACTIVE with your business and got aggressive with your marketing to this core audience?

For example, you could research a list of golfers who have ranked in the top 10 at one time or another, which would identify that they are probably seeking sponsors to help them qualify one day for the PGA Tour since they are playing pretty well.

Next, you could position yourself as an authority in that space, a website designer who specializes in designing websites for amateur and pro golfers, to help them create brand awareness, raise more sponsorship dollars, and let friends and family know their tour schedule.

Do you see where I’m going here? In traditional marketing you are a website designer, one out of hundreds of thousands, available to people who need a website designed.

But by doing this, you have positioned yourself as an authority in the niche.

 

Step 4: Position yourself as an authority/expert in your marketplace

With this technique you can begin positioning yourself as a more direct solution to several vertical markets (golfers in this example), so that they are FAR more likely to use YOU than some random website designer who does not specialize in their specific career niche.

That’s it. If you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop  and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”

 

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