Skip to main content

Blog

How YouTube Advertising Is The New Facebook Ads

If you’ve been doing any Facebook advertising over the past few years, then you know just how ineffective some types of advertising on Facebook have become for one reason or another.

I like to believe as Facebook has changed their algorithms and with the introduction of more and more advertisers which have taken to using the Facebook ads platform the costs have done up significantly while the reach has gone down drastically.

Remember in 2014 when you could put up a simple CTW (click to website) ad and it would just make sales for just about any t-shirt design you put an ad up for?

Unfortunately that’s a thing of the past and hose days are long gone…

However, now there’s a new untapped advertising platform that has an abundance of inventory which makes it nearly impossible for saturation.

Yep, we’re talking about YouTube video ads.

YouTube ads when done correctly can get video views for as low as $0.01 – $0.05 each!

Plus YouTube advertising is offering a free $100 for new advertising accounts when you spend $25.  So essentially you’re getting $125 in ad spend for just $25.

To get the most bang for your buck you’ll want to pick out videos in your niche that get a lot of views and then place your “in-stream” video ads in front of those videos only.

If you want to achieve even better results then you’ll want to create some re-targeting audiences in YouTube/Google AdWords for your channel and specific videos on your channel.

Just go to your Google AdWords account and click on Shared Library and then on Audiences.

From there click on “+ Re-marketing List” and then select YouTube Users.

Once you get to the New video re-marketing list screen select your desired list type, and a list name, put the max of 540 days for new channels and videos.  Use 5 days for channels with lots of subscribers and for videos with lots of views.

Then when you have these re-marketing lists created you can now put your video ad in front of anyone who viewed any video on your channel and it will convert insanely well because they’re already familiar with your videos and your channel.

Please leave me a comment below and let me know if you’re currently using YouTube ads and what kind of success you’re having.

 

How To Differentiate Your Business From Your Competitors

Can your business stand out like the animatronic unicorn in the Squatty Potty video?

Now days it’s imperative more than ever that you build your business to really stand out from the pack like a magical unicorn.

The trick is to establish a USP (unique selling proposition) that truly differentiates your product(s) or service(s) from your competitors.

Obviously it’s a lot easier said than done.

But one thing is certain and it’s when you figure this part out of your business it’s like a spotlight from heaven suddenly shines down on you for the world to see.

However as everything gets more and more saturated figuring how to be different becomes increasingly more difficult to achieve.

Sometimes being the ugly duckling has it’s advantages.

Contrary to popular belief ugly can be a beautiful thing.  Just ask the companies who have massive success by pivoting in an uncharted direction that took a lot of risk similar to when Columbus set sale on the ocean’s blue in search of undiscovered land.

Selling the dream…

Here’s a few ways you can set the bar and put your business at a whole other level.  Once you figure out how you can differentiate yourself from your competitors the sooner you will see just how effective it can be in creating more sales.

Offer exceptional service

This is the most common method, however it’s also typically the normal route most service based businesses go.  The kick here is that if there’s already a competitor in your industry with that claim to fame then you’re SOL and you better figure out another way.

Charge differently

This can be applied in nearly infinite ways, you just need to put on your thinking cap and devise a plan.  How often have you discovered a product or service with several companies to choose from and you chose the one who best fit your budget?  This is a great way to carve out your own piece of the pie.

Reduce or remove any barriers

If you operate a business with perceived risk you can help reduce or eliminate it by offering a no questions asked guaranteed refund or setting up a trial offer or even a better allow them to use the service and pay nothing up front.

Own a specific attribute

This could mean you’re the easiest, cheapest, fastest, or whatever else you can think of as long as it means something to the consumer and has a strong association with your brand.

Be an innovator in your industry

Be the first to market, top seller, biggest, best, etc. in your niche.

Specialize in one specific niche or skill

You can set your business apart from all others if you can specialize in a completely unique way.  However it’s becoming increasingly harder and harder to use this one these days as it’s been quite common for most businesses to go this route.  You really have to get more creative to find a way to stand out.

Origin story

This all comes down to your consumers being able to relate and connect on a level that’s way more personal than your competitors.  I’m sure there’s a few businesses out there you connect with because of some story behind their company.

Opposites attract

If everyone in your industry is going one way, try to figure out a way to go completely in the opposite direction to really set yourself apart from the pack.

Create a persona or add a celebrity

You see it all the time, however you may not recognize it because it’s become such common place.  But almost every successful business has some sort of mascot or personality.  Think about Geico with the Gecko or how about Aflac with the duck, I could go on and on but you get the picture.

It’s not easy to differentiate your business from your competitors, but when you do you’ll reap the rewards of all that hard work.

In the comments below, please let me know how you’re differentiating your business from your competitors.

 

 

 

Google 3-Pack: The Single Most Important Marketing Strategy You Can Implement For Local Businesses

No matter what you do to help local businesses as a marketing consultant, a business owner only wants one thing and that is ultimately sales.

In order to get that business owner sales you need to be able to get consumers to call, email or visit the business.

One of the most effective ways to drive consumers to a business is through what they now have named Google My Business (GMB) or what us marketers refer to as the Google 3-pack.

So what is the “Google 3-pack”?

It’s the map listing on the first page of Google search results when you search for a local business.

The 3-pack is the first 3 listings that are visible in the map area on the first page of Google.

Most people will usually just call one of the first three businesses listed without ever looking at all of their options.

Do you see just how lucrative this can be for local businesses?

However, it’s not so easy to get listed in the 3-pack.

It usually takes a lot of work between having a ton of citations about the business and reviews.

There’s never been an exact method that almost guarantees results, that is until now.

Jim Mack just put out a new product called Service Contractor Marketing Confidential that lays out a blueprint to get local businesses listed in the Google 3-pack.

Unfortunately as much as I’d like to I cannot divulge all of his trade secrets here in this post.

But let me just say what whether you work with service contractors or not, this training is a must have for anyone who wants to get their client’s listed in the Google 3-pack.

I’ve personally gone through his training and it’s by far and away the most comprehensive step-by-step instructions I’ve ever seen about the methods that will ultimately lead you to getting your client’s listed in the Google 3-pack.

If you’ve had success getting your own clients in the Google 3-pack please leave a comment below and let me know what’s worked best for you.

 

 

How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

How Smart Consultants are Cashing In By Adding Business Funding To Their Arsenal

Business funding is the same idea as a traditional small business loan.

Since the last recession about 10 years ago, banks just don’t like to take the risks on small business loans like they used to.

If you try to get a small business loan you’ll have about a 20% success rate from your bank.

Most small businesses have no idea where to turn when it comes to getting a loan for their business.

This is where you come in…

I’m sure you’ve heard it before, you know the story, “I’m sorry, but I can’t afford your services because I simply cannot invest that much into my digital marketing.”

Now if you were to help that business secure funding not only would you earn a commission from the lender, but you could also then land them as a client and have them pay you what you deserve to provide digital marketing services for them.

It’s a win-win proposition!

In fact if you look at it like this you’re actually double-dipping.  You’re getting that commission from the lender and getting paid by the business to help them grow.

How sweet is that?

The best part to all of this is there’s exactly no risk to you.

And you don’t need to be licensed or anything like that to refer businesses to these non-bank lenders.

Oh and did I mention that about 8 out of 10 businesses who apply get approved?

Yep you read that right, nearly 80% of businesses get approved by these non-bank lenders.

That’s huge!

That means you just need to find potential leads who are willing to take on a loan to improve their business.

In case you’re wondering there’s nothing unethical or shady about this.

Anyone can do this!

So why not take advantage of this and offer it to local businesses you know and want to help?

You’re probably wondering who these non-bank lenders are…

Offline consultant Mike Paul has just put out a new digital product called Local Freelance Funding Formula.

In his course he outlines exactly what you need to know to be successful using this weapon in your arsenal.

Business funding will always be necessary and has been around for years.

This is not some fly by night idea.

Once you pick up Mike’s training, please leave me a comment below and let me know how this service has helped you be more successful.

 

How to Handle Reputation Management Services

When working with offline clients often they are in need of cleaning up the negative reviews left by disgruntled clients/customers or sometimes it’s from former employees.

Whatever the case may be it’s spells bad news for the business in question.

So how do you remedy a ton negative reviews?

For one you need to find out what commonalities all of the negative reviews.

Once you can pinpoint it to one particular issue, you need to address it with the business owner to see if it’s something that will be a continuing to rear it’s ugly head or it’s something has already been resolved.

At that point a great way to improve reviews is to capture the negative reviews before they’re made public and posted to Google My Business, Yelp, or anywhere else where they will affect the business.

You must keep in mind that no matter how well a business is run and the quality of the products or service they provide are, there’s always a naysayer.

One of the best ways to help a business build back up it’s reputation is to have it’s clients/customers leave 4 and 5 star reviews to help offset the 1 and 2 star reviews.

But how?

Well one way to do it is to have a method in place that allows everyone to post their honest reviews where any reviews posted with less than 3 stars can be immediately sent directly over to the business owner where they can then reach out to the client/customer and remedy the situation in hopes of that person re-reviewing the business and if the resolution is positive will then lead them to post a 4 or 5 star review.

Of course any 4 and 5 star reviews would be posted to the business website and on sites like Google My Business, Yelp, etc.

Obviously this is a lot easier said than done.

That is until now…

My good friend Neil Macpherson just released a product called WP Review Machine and it gives you all the necessary tools to pull this off without a hitch.

Without going into too much detail in this post, I will just say that it solves all the problems I outlined above and makes offering reputation management services a breeze.

I’d love to hear what you’re doing and how you’re currently handling your client’s online reputation by leaving a comment below.

Best Times to Post on Social Media Networks

The best times to post on social media is when your audience is online.

However there are better times than others that may work best for your business(es) or your clients.

Each social network is different, thus they each have different times which work best.

For example the best time to post to Instagram is different than the best time to post to Facebook or Twitter or Pinterest…

In this post I will break down the best specific times to post to your social media accounts.

First let’s look at the time zones…

If your brand is mostly U.S. consumers then you’ll want to focus your efforts on the EST zone.

However if your target audience is mostly in Europe you may want to consider the GMT zone.

If you’re not sure what will be best for your brand you can always use social media analytics to find data to where your audience is primarily located.

This will allow you to best plan out which times to make your posts.

Second let’s look at each social network and the best times to post on each…

Instagram – Best times: 11am – 1pm and 7pm – 9pm, Best days: Monday, Wednesday, and Thursday.

Note that Sunday is the worst day to post on Instagram, but 5pm is the best time on Sunday.  Wednesdays get the highest level of engagement on Instagram.

Facebook – Best times: 1pm – 4pm, Best days: Thursday, Friday, Saturday, and Sunday.

Note that Tuesday is the worst day to post on Facebook.  Weekends get the highest level of engagement on Facebook.

Twitter – Best times: 12pm – 1pm, Best days: Monday – Friday.

Note that Wednesday is the best day to post on Twitter.  Weekends are the worst days to post on Twitter.

LinkedIn – Best times: 10am – 11am, Best days: Tuesday, Wednesday, and Thursday.

Note that weekends and after work hours tend to be the worst times to post on LinkedIn.

Pinterest – Best times: 8pm – 11pm, Best days:  Saturdays and Sundays.

Note work hours tend to be less popular for Pinterest users.

YouTube – Best times: 12pm – 4pm, Best days: Thursdays and Fridays.

Note that most viewers tend to watch more on the weekends.  Post on Saturdays and Sundays at 9am – 11am.

The times and days listed above are just averages and your own audiences may be more active at completely different times and days.

It’s best to experiment and use your social media analytics to figure out what’s most effective to your business(es) or your clients.

What days and times for different social networks work best for you?

 

How to Start A Successful Offline Agency

Offline Agency is just another term for Digital Marketing Agency or what some of us IMer’s refer to as Offline Marketing.

Typically when we refer to the term “Offline” we’re talking about local businesses who need digital marketing.

If you decide to venture into this line of business the key to success really comes down to two primary things.

First focus on just one service and do it extremely well instead of offering all kinds of services.

Second you must keep your sales funnel full of prospective clients.

Never settle.  Never be content.  Always be hustlin’!

If you do both of these you will most likely be able to build a sustainable and scaleable income.

One of the benefits to specializing in just one primary service is that once you dial in exactly the steps or process you do to achieve the desired results you can easily train others to do the tasks.

Thus your business becomes repeatable and scalable.

A great service to offer is Facebook ad management, but more specifically re-targeting ads.

For one they’re super easy to setup and secondly they convert extremely well so you’re client will get results.

And the more results your client gets, the happier they are to keep paying you to provide the service.

But how do you get enough clients to ensure you’re not struggling to make ends meet?

I highly suggest reading my blog post, “How to Get People Looking For Your Services Directly Into Your Inbox”.

The Cliff Notes version of that article is the use of a website called IFTTT.com and Craigslist.org.

And by no means is that the be all or end all of getting clients.

No sir (or madam)!

However it’s a great way to get started.

Do you see how simple it can be to start your own Offline Agency?

I’ve given you two very simple ideas now it’s up to you to take action and get started.

Please leave a comment below and let me know how this works out for you.

 

 

How to Use Video to Efficiently Train and Get the Most Out of Your Employee or Virtual Assistant

When you own and operate a small business whatever it may be you usually are a jack of all trades so to speak and do everything yourself.

Don’t get me wrong, doing everything yourself definitely has it’s benefits such as you know the quality of your own work and can decide if or when it gets done.

Of course the down side is that you only have so much time in the day and eventually you just don’t have enough time to get everything done.

That’s when you need to hire someone or someones to take some of the work load off your shoulders.

Usually when you’re a small business you can only afford so much for an employee’s salary and that’s where a Virtual Assistant comes into play.

You can usually outsource the work you need them to do and get someone from the Philippines or India for pennies on the dollar through a site like UpWork.com or OnlineJobs.ph.

I can personally attest to having success hiring a VA from the Philippines and it cost me next to nothing which is the best part.

But sometimes it’s hard to get the most bang for your buck so to speak.

It’s relatively easy to find and hire someone, but it’s not always easy to convey the work that needs to be done.

One way I found to make this as efficient as possible and to ensure your VA is busy doing their work and you’re getting what you’ve paid for is by creating training videos which may sound difficult or time consuming but really are not.

In fact the best way to do it is get yourself an account with Screencast-O-Matic and use it to record your screen.

First and foremost create yourself a quick list of activities you need your VA to do.

Once you have that list the next time you need to do that task yourself simply turn on the screen recording software (Screencast-O-Matic) and just talk over what you’re doing while you’re doing it.

That way you’re killing two birds with one stone by completing a task that needs to get done anyway, but now you have also created a training video (in real time) that can be used over and over again for all of your employees.

These training videos do not have to be perfect by any means.  They definitely don’t need an intro or an outro and most likely will not require any video editing whatsoever.

This will ensure your VA or employee knows exactly what to do and how long it will take to complete the work you want them to get done.

By the way, this works for Virtual Assistants or regular employees.

So how will you use training videos to make your work more efficient?

How to Growth Hack Your Way to Recurring Revenue

I’m about to give you maybe the most valuable piece of content you’ll read all year.

No joke!

Pick a niche, any niche and let’s roll!

In a nutshell, you’ll be creating an irresistible front-end offer utilizing the free plus ship model to drive leads and sales.

Once the traffic hits your front-end offer they will be presented with a “bump” offer to add a monthly newsletter for just $4.99/mo.

If they take it with your initial front-end offer then you’ve killed two birds with one stone which is as good as it gets.

If they don’t take it with your front-end offer then they’ll be represented with it again as an up-sell on the very next page in your sales funnel.

If they pass on it at that point you will follow-up through emails that are highly focused on the features and benefits of your monthly newsletter and will hopefully capture them as subscribers down the road.

The trick to this entire process is being able to find the perfect front-end offer that converts well enough to either break even on the amount of money you’re paying to drive traffic to your sales funnel or of course to make a profit.

The key here is to find a product that fits your niche to a “T” for as low a cost as possible.

This usually achieved best by looking for your product at AliExpress.com.

Once you find your super sweet and totally irresistible front-end offer you’re now in business.

Don’t worry about creating your first monthly newsletter until you’ve found a high converting front-end offer and until someone or someones have actually signed-up for the monthly newsletter.

When both of these criteria are met, then you can focus your efforts on developing the first issue of your newsletter.

Now your newsletter does not have to be 100% unique.

There’s no need to create all the content yourself or from scratch to make this worth the $4.99/mo.

But rather curate the content to A) make your work easier and B) give people exactly what they want.

This newsletter should contain 5-10 topics in the niche that’s of some sort of value to the reader.

The newsletter will usually be about 2-3 pages in length and should have a nice professional look and feel to it in PDF format.

The retention rate on this type of subscription model is so high due to the fact that the price point is so low.

It’s just like your Netflix subscription of $7.99, now $9.99, where you don’t think twice about cancelling it ever if you never use it.

Also by providing a low monthly fee, the barrier to entry is reduced to almost no barrier since it’s so ridiculously reasonable.

Another trick of the trade to retain subscribers is tease upcoming content and/or to offer free products or giveaways once a month to your subscriber base.

Once you get this sales funnel dialed in it can easily make you more and more money each month as you’ll be adding more and more subscribers to your newsletter than you’ll be losing.

This is truly a sustainable online business model that doesn’t require a lot of work and can give you the laptop lifestyle you maybe seeking.

So will you be using this monthly newsletter business model to diversify your income stream?

Powered by WishList Member - Membership Software