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How to Build Up Your LinkedIn Connections

LinkedIn is the redheaded step child of social media networks.

When Internet Marketing experts talk about social media marketing, they usually never utter the word LinkedIn.

They usually talk about Facebook, Instagram, Pinterest, and occasionally Twitter.

No matter what you do in digital marketing, networking will always benefit you and your business.

So the more you can network and expand your connections the better chance you’ll stumble upon someone or some business that will benefit you in some shape or form.

If you’re into consulting and working with local businesses, then you know how hard it is to get business owners to respond to cold emails, craigslist replies, and Facebook ads.

It’s all about the KLT (know, like and trust) factors.

One way to break the those barriers down is through referrals.

Ever notice how much easier it is to get a client that’s been referred to you by an acquaintance?

It’s night and day…

I don’t know the exact numbers, but I probably close 80-90% of referred business vs about 3-5% of cold business.

LinkedIn is constantly evolving with new features and making it a more viable option to really benefit from using it.

If you want to expand your connections, one of the best ways is to go out connect with 2nd and 3rd tier associates.

But if you are going to do that, you need to make sure you don’t over do it in a 24 hour period.

LinkedIn like Twitter, has limitations to how many people you can connect with in a day.  So don’t try to connect with more than 20 or so per day.

Also when you connect add a note and put something like, “Hi, I see we’re a 2nd degree connection. I’m interested in hearing more about what you do and if there’s anything I can do to help you or your business. Talk soon! :-)”

I suggest trying to connect with everyone in your city or area, to do that I would say something about being in the same city (i.e “Hi, I see we’re a 2nd degree connection and also in Las Vegas. I’m interested in hearing more about what you do and if there’s anything I can do to help you or your business. Talk soon! :-)”).

This works great to get people to connect and typically even starts a conversation, but can become burdensome and a daunting task.

As an alternative you can just click on people’s profiles as it then notifies them of who has been viewing their profiles.  This usually will peak someone’s interest and they will view your profile back and if you have a strong call to action the traffic will eventually result in new business.

But to click on profile after profile can also be a tedious task.

Wouldn’t it be cool if there were some sort of application that would automate this task for you?

Well you’re in luck…There is!

There’s a new piece of software and some training called LI Client Igniter that is a Google Chrome extension to automate this entire process.

Now if someone would just put out a Chrome extension that would do all the connections with a note on autopilot then we’d really be cookin’!

Maybe the guys behind LI Client Igniter are working behind the scenes on a second Google Chrome extension…

We’ll have to wait and see.

In the comments below, please let me know how these couple techniques workout for you and your business.

 

 

If You Work with Local Businesses, Then You Need Consultant Funnels and Will Want to Read This!

Do you often wish you had a sales funnel in place for your consultancy business?

If you do, that’s great you’re already ahead of the curve!

But sadly most do not…

It should go without saying that you will have more leads and prospective clients if you have a proven sales funnel or sales funnels in place.

They don’t need to be anything fancy, they just need to present some sort of value to the the prospective client while positioning you as an expert or your business as the go to service provider to get the job done.

Granted sometimes it’s difficult to find the time to create such funnels and/or even know what to present and how to present it.

Let me fill you in on a little secret, that’s why most Consultants don’t have sales funnels in the first place.

Another road block is if you’re offering several different services it can become quite tedious to have a sales funnel in place for every single service you offer because you never know what one business may be looking for over another.

There’s definitely something to be said for focusing on offering one service only, but there’s also something to be said for being versatile and offering many different services.

Personally I tend to lean towards offering a variety of services because then I can typically justify charging more per client.

I realize that’s not always the case and sometimes if you position yourself correctly as THE go to guy/gal for a particular service then you can charge a premium as well.

Either way it still means you need either one or multiple sales funnels to build up your business.

My good friend, Drew Laughlin, has just what the doctor ordered…done-for-you Consultant Funnels!

Here’s a list of all 10 Consultant Funnels:

  1. Website Security Secrets
  2. Google Listing Secrets
  3. Single Property Website Secrets
  4. Local Video Agency Secrets
  5. Press Release Marketing Secrets
  6. List Building Secrets
  7. Follow-Up Funnel Secrets
  8. Marketing Consultant Lead-Gen Pack
  9. LinkedIn Consultant Content Pack
  10. Video Spokesperson Consultant Content Pack

Each of these consist of a lead gen site, videos, reports, checklists, and more.

If you need more digital assets, he’s got you covered there as well.

Optionally you can also pick up the marketing kit which includes the following: autoresponder messages, infographics, postcards, direct mail letters, banner ads, social media post images, pre-written Facebook ads, etc.

To take things a step further he’s also offering what’s called, “Credibility Books”, which essentially are print book templates and consist of the top 25 questions a prospective client would have when it comes to getting their sites ranked high in the search engines and they are designed in a way that the client will realize they don’t want to do it themselves!  Absolutely genius!

The real value comes in selling the vision of a consultant handing a client or prospect an actual print book with YOUR NAME on it!  This is literally the easiest and fastest way to gain instant authority and be viewed as the go-to-expert.

You can read my complete review of Drew’s Consultant Funnel Firesale here.

In the comments below please let me know how you’re currently generating new leads for your consultancy business and what tools you’re currently using.

 

How To Make Successful YouTube Fan Channels

It’s true, YouTube fan channels exist and they do so because they can be highly successful with millions of subscribers and views.

This is definitely not a new concept by any means, but you may have never even realized that you can do something like this.

You can do this in almost any niche too!  It’s totally scaleable…

So what are these YouTube fan channels and how do they work?

Simple really…

You take small video clips of your favorite subject that you want to build a YouTube fan channel around and compile them into a video with a run length of about 10 minutes.

Then use software like Viddyoze to create a cool intro and outro as well as some sort of transition segment and put them all together in your favorite video editing software (I use Windows Movie Maker).

After you’ve created your video, next you’ll want to create a great thumbnail that will get people’s attention and get them to click on your video.

But don’t forget your video title, it’s important as well…

When you have all of that figured out you’re now ready to upload your video to your channel.

Be sure to include all relevant tags related to your video, channel, and niche.

In your description you’ll want to give credit where credit is due.  That means if you’re borrowing small video clips from different channels/users then you’ll want to credit them in your description for that particular video.

All of this falls under YouTube’s fair use policy.  So although this seems like it would be violating copyright laws, it’s actually not as long as your taking small segments and creating your own videos from them.

One of the best ways to ensure success is to publish a new video on a regular basis, whether you’re putting out a new video once per week or once per day either way just be consistent so your viewers/subscribers can count on your channel to publish new content on time.

You’ll see your channel grow substantially faster if you post as much as you can, so once per day is the preferred schedule.

If you have a brand new channel with zero subscribers/views then you’ll want to do some research in your niche and emulate what others are doing.

Don’t reinvent the wheel, see what’s trending and what’s had a lot of views and then try to replicate it.  Just don’t copy it verbatim!

This way you’re piggy backing off of other successful videos/channels and ultimately gives you the best chance at success as well.

YouTube fan channels work extremely well for the gaming niche, but can also work for sports, poker, and even for celebrities.

BTW, you can create as many YouTube channels as you’d like through one Gmail account by simply going to https://www.youtube.com/channel_switcher.

In the comments section below, let me know if you decide to give this a try and how it’s working out for you.

 

How YouTube Advertising Is The New Facebook Ads

If you’ve been doing any Facebook advertising over the past few years, then you know just how ineffective some types of advertising on Facebook have become for one reason or another.

I like to believe as Facebook has changed their algorithms and with the introduction of more and more advertisers which have taken to using the Facebook ads platform the costs have done up significantly while the reach has gone down drastically.

Remember in 2014 when you could put up a simple CTW (click to website) ad and it would just make sales for just about any t-shirt design you put an ad up for?

Unfortunately that’s a thing of the past and hose days are long gone…

However, now there’s a new untapped advertising platform that has an abundance of inventory which makes it nearly impossible for saturation.

Yep, we’re talking about YouTube video ads.

YouTube ads when done correctly can get video views for as low as $0.01 – $0.05 each!

Plus YouTube advertising is offering a free $100 for new advertising accounts when you spend $25.  So essentially you’re getting $125 in ad spend for just $25.

To get the most bang for your buck you’ll want to pick out videos in your niche that get a lot of views and then place your “in-stream” video ads in front of those videos only.

If you want to achieve even better results then you’ll want to create some re-targeting audiences in YouTube/Google AdWords for your channel and specific videos on your channel.

Just go to your Google AdWords account and click on Shared Library and then on Audiences.

From there click on “+ Re-marketing List” and then select YouTube Users.

Once you get to the New video re-marketing list screen select your desired list type, and a list name, put the max of 540 days for new channels and videos.  Use 5 days for channels with lots of subscribers and for videos with lots of views.

Then when you have these re-marketing lists created you can now put your video ad in front of anyone who viewed any video on your channel and it will convert insanely well because they’re already familiar with your videos and your channel.

Please leave me a comment below and let me know if you’re currently using YouTube ads and what kind of success you’re having.

 

How To Differentiate Your Business From Your Competitors

Can your business stand out like the animatronic unicorn in the Squatty Potty video?

Now days it’s imperative more than ever that you build your business to really stand out from the pack like a magical unicorn.

The trick is to establish a USP (unique selling proposition) that truly differentiates your product(s) or service(s) from your competitors.

Obviously it’s a lot easier said than done.

But one thing is certain and it’s when you figure this part out of your business it’s like a spotlight from heaven suddenly shines down on you for the world to see.

However as everything gets more and more saturated figuring how to be different becomes increasingly more difficult to achieve.

Sometimes being the ugly duckling has it’s advantages.

Contrary to popular belief ugly can be a beautiful thing.  Just ask the companies who have massive success by pivoting in an uncharted direction that took a lot of risk similar to when Columbus set sale on the ocean’s blue in search of undiscovered land.

Selling the dream…

Here’s a few ways you can set the bar and put your business at a whole other level.  Once you figure out how you can differentiate yourself from your competitors the sooner you will see just how effective it can be in creating more sales.

Offer exceptional service

This is the most common method, however it’s also typically the normal route most service based businesses go.  The kick here is that if there’s already a competitor in your industry with that claim to fame then you’re SOL and you better figure out another way.

Charge differently

This can be applied in nearly infinite ways, you just need to put on your thinking cap and devise a plan.  How often have you discovered a product or service with several companies to choose from and you chose the one who best fit your budget?  This is a great way to carve out your own piece of the pie.

Reduce or remove any barriers

If you operate a business with perceived risk you can help reduce or eliminate it by offering a no questions asked guaranteed refund or setting up a trial offer or even a better allow them to use the service and pay nothing up front.

Own a specific attribute

This could mean you’re the easiest, cheapest, fastest, or whatever else you can think of as long as it means something to the consumer and has a strong association with your brand.

Be an innovator in your industry

Be the first to market, top seller, biggest, best, etc. in your niche.

Specialize in one specific niche or skill

You can set your business apart from all others if you can specialize in a completely unique way.  However it’s becoming increasingly harder and harder to use this one these days as it’s been quite common for most businesses to go this route.  You really have to get more creative to find a way to stand out.

Origin story

This all comes down to your consumers being able to relate and connect on a level that’s way more personal than your competitors.  I’m sure there’s a few businesses out there you connect with because of some story behind their company.

Opposites attract

If everyone in your industry is going one way, try to figure out a way to go completely in the opposite direction to really set yourself apart from the pack.

Create a persona or add a celebrity

You see it all the time, however you may not recognize it because it’s become such common place.  But almost every successful business has some sort of mascot or personality.  Think about Geico with the Gecko or how about Aflac with the duck, I could go on and on but you get the picture.

It’s not easy to differentiate your business from your competitors, but when you do you’ll reap the rewards of all that hard work.

In the comments below, please let me know how you’re differentiating your business from your competitors.

 

 

 

Google 3-Pack: The Single Most Important Marketing Strategy You Can Implement For Local Businesses

No matter what you do to help local businesses as a marketing consultant, a business owner only wants one thing and that is ultimately sales.

In order to get that business owner sales you need to be able to get consumers to call, email or visit the business.

One of the most effective ways to drive consumers to a business is through what they now have named Google My Business (GMB) or what us marketers refer to as the Google 3-pack.

So what is the “Google 3-pack”?

It’s the map listing on the first page of Google search results when you search for a local business.

The 3-pack is the first 3 listings that are visible in the map area on the first page of Google.

Most people will usually just call one of the first three businesses listed without ever looking at all of their options.

Do you see just how lucrative this can be for local businesses?

However, it’s not so easy to get listed in the 3-pack.

It usually takes a lot of work between having a ton of citations about the business and reviews.

There’s never been an exact method that almost guarantees results, that is until now.

Jim Mack just put out a new product called Service Contractor Marketing Confidential that lays out a blueprint to get local businesses listed in the Google 3-pack.

Unfortunately as much as I’d like to I cannot divulge all of his trade secrets here in this post.

But let me just say what whether you work with service contractors or not, this training is a must have for anyone who wants to get their client’s listed in the Google 3-pack.

I’ve personally gone through his training and it’s by far and away the most comprehensive step-by-step instructions I’ve ever seen about the methods that will ultimately lead you to getting your client’s listed in the Google 3-pack.

If you’ve had success getting your own clients in the Google 3-pack please leave a comment below and let me know what’s worked best for you.

 

 

How to Sell Sales Funnel Websites to Local Businesses

Have you ever noticed that most websites are just plain awful?

And I don’t even mean from an aesthetics point of view, but rather they just don’t convey what the business is really about or what they offer (products or services).

Sometimes keeping things extremely simple and straight to the point is far better than having the latest and greatest bells and whistles.

Most local businesses suffer from not connecting with their intended audiences.

You know the old saying, “people must know, like and trust you.”

To be perfectly honest most websites miss out on two of those three things.

Local businesses fail to capitalize on building trust and when you build trust then they typically like you.

The only thing about 99% of all local business websites do is let you know what they do.

That presents a problem because now they’re just like their competitors.

Sometimes your best unique value proposition comes from something as simple as allowing your audience to connect with you.

So how do you get your audience to connect with you?

You can achieve this by simply having a page, typically the home page, that shares your client’s story.

The client’s story can be comprised of a hero (the business owner), photos and bios of the staff, photos of the office (inside and out), testimonials, location, and hours of operation.

All call to actions should direct them to sales page that removes all distractions and overcomes objections ultimately leading to phone call or to purchase a product/service.

Then I also recommend setting up a separate blog site where I post relevant articles and advertorials featuring the client’s products/services.

This is a great way to drive traffic organically through SEO and when running Facebook ads by providing a ton of value to prospective consumers.

I typically refer to this type of website as a “3-page sales funnel”.  The advertorial is our bait with links to the home (story) page.  From there once a person clicks on any of the call to actions they’re sent to the sales page.

I hope this post has inspired you to offer sales funnel websites to your clients.  If so, please leave a comment below and let me know what you think about sales funnel websites.

How Smart Consultants are Cashing In By Adding Business Funding To Their Arsenal

Business funding is the same idea as a traditional small business loan.

Since the last recession about 10 years ago, banks just don’t like to take the risks on small business loans like they used to.

If you try to get a small business loan you’ll have about a 20% success rate from your bank.

Most small businesses have no idea where to turn when it comes to getting a loan for their business.

This is where you come in…

I’m sure you’ve heard it before, you know the story, “I’m sorry, but I can’t afford your services because I simply cannot invest that much into my digital marketing.”

Now if you were to help that business secure funding not only would you earn a commission from the lender, but you could also then land them as a client and have them pay you what you deserve to provide digital marketing services for them.

It’s a win-win proposition!

In fact if you look at it like this you’re actually double-dipping.  You’re getting that commission from the lender and getting paid by the business to help them grow.

How sweet is that?

The best part to all of this is there’s exactly no risk to you.

And you don’t need to be licensed or anything like that to refer businesses to these non-bank lenders.

Oh and did I mention that about 8 out of 10 businesses who apply get approved?

Yep you read that right, nearly 80% of businesses get approved by these non-bank lenders.

That’s huge!

That means you just need to find potential leads who are willing to take on a loan to improve their business.

In case you’re wondering there’s nothing unethical or shady about this.

Anyone can do this!

So why not take advantage of this and offer it to local businesses you know and want to help?

You’re probably wondering who these non-bank lenders are…

Offline consultant Mike Paul has just put out a new digital product called Local Freelance Funding Formula.

In his course he outlines exactly what you need to know to be successful using this weapon in your arsenal.

Business funding will always be necessary and has been around for years.

This is not some fly by night idea.

Once you pick up Mike’s training, please leave me a comment below and let me know how this service has helped you be more successful.

 

How to Handle Reputation Management Services

When working with offline clients often they are in need of cleaning up the negative reviews left by disgruntled clients/customers or sometimes it’s from former employees.

Whatever the case may be it’s spells bad news for the business in question.

So how do you remedy a ton negative reviews?

For one you need to find out what commonalities all of the negative reviews.

Once you can pinpoint it to one particular issue, you need to address it with the business owner to see if it’s something that will be a continuing to rear it’s ugly head or it’s something has already been resolved.

At that point a great way to improve reviews is to capture the negative reviews before they’re made public and posted to Google My Business, Yelp, or anywhere else where they will affect the business.

You must keep in mind that no matter how well a business is run and the quality of the products or service they provide are, there’s always a naysayer.

One of the best ways to help a business build back up it’s reputation is to have it’s clients/customers leave 4 and 5 star reviews to help offset the 1 and 2 star reviews.

But how?

Well one way to do it is to have a method in place that allows everyone to post their honest reviews where any reviews posted with less than 3 stars can be immediately sent directly over to the business owner where they can then reach out to the client/customer and remedy the situation in hopes of that person re-reviewing the business and if the resolution is positive will then lead them to post a 4 or 5 star review.

Of course any 4 and 5 star reviews would be posted to the business website and on sites like Google My Business, Yelp, etc.

Obviously this is a lot easier said than done.

That is until now…

My good friend Neil Macpherson just released a product called WP Review Machine and it gives you all the necessary tools to pull this off without a hitch.

Without going into too much detail in this post, I will just say that it solves all the problems I outlined above and makes offering reputation management services a breeze.

I’d love to hear what you’re doing and how you’re currently handling your client’s online reputation by leaving a comment below.

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