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How to Launch a Successful Social Media Marketing Agency

Today I’m going to talk about how to launch a successful social media marketing agency.

If you’re new or a veteran to running your own marketing agency you’ll want to take some notes as the information I’m about to share here can help you be more successful in your business.

A great way to get started is by hyper focusing your business on offering just one or two services that give potential clients two things: customers and/or profits.

Often times businesses offer too many services which presents a problem when trying to scale.

Let’s say you’re a jack of all trades, but when it comes to hiring additional help you now need to find someone that possesses all the exact same skills you have in order to be able to work with all the clients you don’t have time for.

This presents a couple problems…

First it’s almost impossible to find the right talent that can replace you.

Secondly, in all likelihood you’ll have to pay a premium for them to come to work for you which may not be in your budget and even if it is you’ll be sacrificing additional revenues to pay a higher salary, which in turn cuts your profits.

A better solution is to keep things simple and dialed in.

Offer one service like Facebook Retargeting Ads and then screen record all the steps you take to deliver the service to a client and use it as a training tool that can be used over and over again to train new hires.

And now instead of having to pay high salary to one individual you can higher just about any competent individual at a much lower pay grade who can apply what they learned from your training video(s).

Oh and by the way this should go without saying, but by staying highly focused on one service and delivering results will help you retain clients for the long haul.

You’re probably asking yourself, “That sounds great but how do you get clients when you’re brand new to the business?”

Great question!

Go to job sites like Indeed.com, Monster.com, Craigslist.org and search for job titles like “Social Media Manager” or “Social Media Coordinator.”

These are prime for the picking!  They’re already raising their hands and saying they need someone to help with their social media marketing.

This is the perfect way to kick start your business.

You’ll just have to refine your pitch to convince them that using your business is the best option for them to achieve the results they desire.

Hopefully this blog post has given you a few tips that will help you launch your social media marketing business and be more successful with it.

Please leave a comment below and let me know how things go in your business.

How to Get Pinterest Website Traffic

Pinterest has almost been a forgotten social network, but it’s making a comeback in a big way through Pinterest website traffic

Pinterest may be the best source of website traffic on the planet.

As great as Facebook, Instagram and Twitter are at helping you gain exposure to your business/brand, none of them are great at driving traffic to your website.

Those social networks tend to keep the users on their respective sites/apps looking for the next post from their friends/family or the next viral video or image.

However with Pinterest it’s more of a site where people are looking for particular things they are interested in.  And it just so happens that those things are linked directly back to the site in which they came from.

So that means Pinterest users are not looking for the next post or next viral video or image, but instead seeking out what they’re searching for.

The majority of the time Pinterest users are looking for something they have a particular interest in and when they find it they’re happy as a clam that they can now go directly to the source to learn more about that interest or make a purchase.

So can you to Pinterest setup an account pin a bunch of photos/images from your website and then magically get 100,000 visitors to your website over the next 12 months?  The short answer is no.

Unfortunately it’s a process and it takes time to build up your followers on Pinterest and unless you have a ton of time to go and follow everyone who’s in your niche it’s not going to be effective.

So how do you get the traffic from Pinterest then?  The short answer Pinterest Group Boards.

The first step is to get 50-100 followers to your Pinterest account.

Step two is to find Pinterest Group Boards in your niche and then apply to join those group boards.

Once you get into those group boards then when you pin your content the group boards you belong to, those users in the groups will then be notified of those pins and because those group boards are in your niche your pins will resonate with those audiences and drive those users to re-pin your pins giving you exponential reach thus driving boat loads of traffic to your website.

If you’d like to learn more about the exact strategies and techniques to drive traffic from Pinterest to your website I recommend you checkout my review of Traffic Rebirth.

 

 

Case Study: How I Generated Over 12,000 Video Views In Less Than 12 Hours Without Any Audience or Subscribers

Last week I wrote a blog post about how to get your YouTube videos to go viral.

One of the ways to “go viral” is to capitalize on trending topics.

Last night during the Dallas Mavericks and Phoenix Suns game, Isaiah Canaan had a horrific/gruesome ankle injury and of course the broadcast on ESPN would NOT show any replay of the injury so I knew that if I were to put up a video on YouTube about it that it would get views.

But…

There’s a couple key components that I implemented that others have not and although my video does NOT have the most video views it is ranking extremely well for several keywords because of the techniques I implemented from last week’s blog post.

The first thing I did was make sure my title had most of the keywords that people would be searching for.

The second thing I did was to add all the tags I could with those same long tail keywords that I thought people would be searching for.

And finally the last thing I did was added a thumbnail that shows the injury up close and added the big bold words over the image to ensure I get your attention.

Now you’ll find some other videos got way more video views than I received, however they’re bigger channels with thousands, if not hundreds of thousands of subscribers so naturally when they post a new video they get a lot of organic views.

My channel at the time of this writing only has 12 subscribers (6 subscribers before I posted the video) so 100% of my views came from showing up in the YouTube search results.

My video is currently ranking 8th when you simply enter “isaiah canaan.”

Here’s a complete list of keywords and my current rankings for each keyword:

isaiah canaan – 8th
isaiah canaan ankle – 3rd
isaiah canaan injury – 5th
isaiah canaan leg injury – 3rd
isaiah canaan leg – 5th
isaiah canaan ankle fracture – 4th
isaiah canaan leg fracture – 5th
isaiah canaan horrific ankle injury – 2nd
isaiah canaan horrific ankle leg injury – 2nd
isaiah canaan broken ankle – 9th
isaiah canaan broken leg – 12th
isaiah canaan horrific broken leg – 3rd
isaiah canaan horrific broken ankle – 3rd
isaiah canaan horrific fracture – 2nd
isaiah canaan horrific ankle fracture – 2nd
isaiah canaan horrific leg fracture – 2nd
isaiah canaan horrific ankle leg fracture – 2nd
isaiah canaan fracture – 4th
isaiah canaan gruesome injury – 2nd
isaiah canaan gruesome ankle injury – 2nd
isaiah canaan gruesome ankle leg injury – 1st
isaiah canaan gruesome fracture – 1st
isaiah canaan gruesome ankle fracture – 2nd
isaiah canaan gruesome leg fracture – 2nd

As you can see my video is currently ranking extremely well which is why I am receiving the amount of views that I am.

In fact every time my video moves up or down in the rankings I see a significant boost to the total amount of views in very short period of time.  Likewise when my video fell in the rankings last night I would not receive hardly any views.  Pretty obvious, right?!

Anyone can do this if you are following along with trending topics/news and can be one of the first to “break the news” so to speak.

Hopefully my case study as given you some additional insight into how to get your YouTube videos ranking and viewed to go viral.

How to Get Your YouTube Videos Tons of Views and Your Channel Subscribers

If you’ve tried to use YouTube in the past then you know that just posting videos on YouTube doesn’t usually result in getting a ton of views/likes or generate subscribers to your channel.

But I’m here to tell you that’s all about to change.

There’s really only four factors that will get your videos viewed and in turn help you gain subscribers to your YouTube channel.

First you must either copy an idea from another viral video or create a video around a hot or trending topic.

Now when I say “copy” I don’t mean to make an exact duplicate of their video or even steal their video.

What I mean is that you use the idea behind their video as inspiration to create your own unique spin on the topic.

The other option is to pay close attention to trending topics and then quickly create your videos around them.

Because when something is trending everybody is searching for results pertaining to that particular hot topic, thus exposing your videos and channel to the masses.

Secondly you must create controversial titles for your videos.

You must capture your audiences attention and almost nothing works better than a headline/title that peaks people’s interest.

Some will go as far as using clickbait tactics to draw in viewers.

Third you must use custom thumbnails for your videos.

The formula here is to use some text in a very large font over half of the thumbnail.  Usually using white text on a black background works best to convey to the audience what your video is all about.

The other half of your thumbnail should be an image of yourself or of the topic itself.

Typically the more outlandish/outrageous the image is the higher the CTR (click-thru rate) will be.

The higher the CTR, the more your videos will show up at the top of the YouTube search results, the more views you get, the more it shows up in the search results…Eventually going viral!

Last, but certainly not least it’s been proven that your videos will get even better search results if people consistently watch at least 8 minutes of your video before tuning out.

So in order to achieve this you must provide what I like to call “valuetainment”.  Yep I just invented that term (I think?).

What exactly is “valuetainment”?

It’s the combination of providing value while at the same time being entertaining.  Not exactly rocket science I know…

But it’s vitally important that you hook your audience in and grab them by the… so that they stick around and watch your video for at least 8 minutes.

Implement these four factors the next time you are wanting to post a video to YouTube and I can almost guarantee you will see instant results.

How will you “valuetain” your audience on YouTube? 🙂

 

How to Grow Facebook Fan Pages to Millions of Likes

No matter what niche you’re in or what type of business you run this blog post about how to grow Facebook fan pages applies to you.

Whether you already have an established Facebook fan page or are just getting started you’ll want to learn what I’m about to share with you.

If you’re new to social media marketing you’ll want to first setup your Facebook fan page and grow it as large as you can.

From my experience it’s easiest to build your following on Facebook first simply because it’s the largest and they offer a way for you to quickly gather likes/follows through very cheap “like ads”.

In fact you can always get likes to your pages for a single penny per like or less!

I’ve personally seen likes for as little as $0.001, although it’s rare and becoming increasingly more expensive as more and more advertisers continue to be entered into the mix.

As of this writing, I can consistently get likes for $0.01 each no matter what my Facebook fan page is about or even what images or copy I use in my ads.

The trick to getting the cheapest likes possible is to target worldwide without any interests and without changing any of the demographics (i.e. age, gender, etc.).  However I do tend to ensure that everyone who likes one of my pages can speak/read English.

Now while these are usually folks from tier 2 and tier 3 countries (tier 1 countries consist of United States, Canada, United Kingdom, Australia, and New Zealand) these are real people and not fake likes or bots.

If you want to get your likes to even less than $0.01 each you will have to exclude the United States for sure and possibly the other four tier 1 countries mentioned above.

Now you might be asking yourself, “Why would I want all of these likes/follows from tier 2 and 3 countries?”

The answer is social proof!

It’s natural for people to typically will follow what others do.  So if you have a lot of likes/followers on your Facebook fan pages then when your page gets exposed to tier 1 traffic at some point they’re much more likely to click the “like” button than if your Facebook fan page has only a few likes/followers.

It’s a common case of “FOMO”, or fear of missing out.

I’m sure if you think about it for a second you’ve done it yourself.  I know I have…

Plus you must also realize that just because the majority of your likes/followers are from tier 2 and 3 countries does not mean that they’re worthless or don’t share an interest to your Facebook fan page.  They can be just as valuable as someone from the tier 1 countries.

Since you can get all of these likes/followers for so cheap you may be tempted to spend a lot of money in a short period of time…

However I recommend you only spend $1 per day per Facebook fan page at least in the beginning and here’s why.

When you spend less you gain less likes/followers per day and it looks more natural and realistic.

Once my pages get to 10,000 likes/followers I like to bump my daily budget up to $2 per day.   But it’s completely optional and not necessary by any means.

Below are the guidelines I usually stick to:

0 – 9,999 (likes/followers) = $1/day

10,000 – 19,999 (likes/followers) = $2/day

20,000 – 49,999 (likes/followers) = $3/day

50,000 – 99,999 (likes/followers) = $4/day

100,000+ (likes/followers) = $5/day

By the way, you don’t usually have to pay for likes/followers forever.  There’s usually a tipping point to your pages depending on niche and content being posted, that your pages will grow organically simply by the fact that your audience will like/share your content.

The absolute best way to get your pages to grow organically is by being active and engaging with your audience when they like, comment, and share.

This is a lot of work for one page, let alone multiple pages.

That’s where my new business, Reach Fanatics, comes in…

We can handle everything mentioned about about your Facebook fan page for one low monthly fee.

If you have any questions on how to grow Facebook fan pages please don’t hesitate to ask and post your question(s)/comment(s) below.

 

What is Native Advertising and How is it Different from Traditional Ads?

We will define what native advertising is in second…

But first…

Let’s define what native advertising is NOT…

It’s not ad banners, pop-up ads, social ads, etc. which present a clear offer.

But rather it’s form and function matches that of the platform it’s being presented on.

It’s still created with the intent to be an advertisement with the goal of presenting an offer, however it’s more subtle and is less direct.

Disguised if you will…

By the way there’s absolutely nothing wrong with a direct ad which contains a clear offer.

However most people prefer to not be bombarded with in your face ads.

Actually there is, it’s the fact that the click through rates are not very good and have been on the decline since 2008…

So there’s a clear benefit to using native ads because they usually will deliver some sort of value before selling you something.

Native ads just don’t get ignored like traditional ads because they don’t look like ads.

They provide content that everyone is seeking out, stuff that informs, inspires, and entertains.

Basically native ads are a hybrid of traditional ads and content marketing mashed up.

There’s services like Outbrain and Taboola that specialize in delivering native ads on large sites like CNN, NBC News, etc.

However you can get started on your own by utilizing social media networks like Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

The trick is to make your ad look like it’s simply sharing some good content of value which is what we all expect to see in our social accounts.

25% of consumers are more likely to view a native ad and 18% of consumers will convert better from a native ad than from a traditional ad.

So I think it’s pretty clear how much of an advantage you gain from running native ads over traditional ads which present a clear offer.

How are you using native advertising in your business?

 

Social Media Growth Hacks – How to Grow Your Audiences on Autopilot

Social media growth hacks when implemented can grow your audiences on autopilot.

But before we get into that, the question remains…

Why social media?

Social media is a fundamental part of a successful online marketing campaign.  Social media produces almost twice the marketing results than telemarketing, direct mail or search engine marketing.

Brands or Businesses experience a lack of marketing results from social media for two main reasons:

A) They don’t know how to use social media effectively to drive website traffic and get leads
B) There is not enough time to effectively manage the social media properties

As of 2017’s fourth quarter, Facebook had a whopping 1.94 billion monthly active users.  As a business owner, you need to be taking full advantage of this wildly popular social network.

Instagram is growing 5x faster than any other social network in the U.S.  With well over 800 million monthly active users it currently ranks second only to it’s big brother, Facebook.

Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers.  Averaging just over 330 million monthly active users, Twitter is no slouch.  With 74% of users more likely to buy from a brand they follow on Twitter, there’s no better time to get started!

Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more.  Pins drive more revenue to ecommerce stores than any other social share.  As of 2017’s third quarter, Pinterest has eclipsed 200 million monthly active users.  Is your business on Pinterest yet?

Now that we have gone over a few facts about the four major social media networks…

Why Grow?

Two words: SOCIAL PROOF!

Social proof is like being in the cool club.  Everyone wants to get into the cool club.

People see a social media account with a few hundred likes and followers and they don’t think anything of it.  But if they see a social media account with several thousand likes and followers or more then they automatically think to themselves, “I should like and follow this too since all these other people like it.”  It’s a classic case of FOMO (fear of missing out).

So a couple hundred likes and followers isn’t cool.  You know what’s cool?  10,000+ likes and followers. 🙂

Let’s look at some staggering statistics regarding the four major social media networks.

Facebook:

  • Over 50 million businesses use Facebook Business Pages.
  • 2 million business use to Facebook for advertising.
  • 100 million hours of video content are watched on Facebook daily.
  • Businesses are turning to social media sites to find customers. In 2013, 53% of businesses have found customers via Facebook.
  • Facebook has generated leads for 73% of B2C marketers and 35.1% of B2B marketers.
  • 80% of U.S. social network users indicated Facebook was their preferred network for connecting with brands.

Instagram:

  • 33% of Internet users use Instagram
  • The average user spends 25 minutes per day on Instagram.
  • More than 60% of users log in daily to Instagram
  • 53% of Instagram users follow their favorite brands.
  • 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
  • Instagram works so well because people remember 80% of what they see, 20% of what they read, and only 10% of what they here.

Twitter:

  • Twitter sends 1 billion unique visits monthly to sites with embedded tweets. Link clicks account for 92% of all user interaction with tweets, so it makes sense to use Twitter to drive traffic to a site.
  • 67% of Twitter users are more likely to buy from a brand they follow.
  • Almost 50% of monthly Twitter users follow brands or companies, compared to only 16% of social network users overall which means Twitter users are 3x more likely to follow brands than Facebook users.
  • B2B and B2C businesses who have Twitter accounts generate 2x as many leads as businesses without accounts.
  • 77% of Twitter users feel more positive about a brand after receiving a response.
  • 82% of customers who have a good customer experience on Twitter are likely to recommend the brand based on their interaction.

Pinterest:

  • 93% of Pinterest users use the platform to plan or make purchases.
  • Pinterest drives 25% of all retail website referral traffic.
  • Pinterest retains and engages users 2-3 times better than Twitter.
  • Pinterest users are 10% more likely to buy than visitors from other social sites.
  • 89% of daily Pinterest users have bought something they found on Pinterest.
  • 33% of all PInterest users follow brands or businesses.

So can you see now just how important social media is to your business?

Now in order to be successful on these social networks you must be active by providing relative content and engaging with your audience.

Most businesses don’t have the time or resources to do it effectively.

So why not leave it to the pros?

And that’s where my company can help your company or brand…

At Reach Fanatics, our mission is quite simple: help businesses grow through effective social media marketing.

We live and breathe digital marketing, and in an industry that is constantly shifting and changing shape, it’s our business to keep up with it.  At Reach Fanatics, we operate by learning, educating, innovating, creating, and above all, delivering results.  If we can do it for our own business, we can do it for yours too.

Disruptive Marketing: The Key to Separating Your Business from All Others

Disruptive marketing sounds like something that is thought of with a negative connotation, however it’s really just the opposite.

Disruptive by definition is taking something people used to do and approach it differently.

Brands that use disruptive marketing take everything they knew about traditional marketing and throw it out the window.

Disruptive marketing gives consumers access to brands on a more intimate level.

Disruptive marketing gets people’s attention by being different and taking risks.  Overall it embraces concepts that are outside the norm.  Occasionally it can have some shock value.  It can force people to pay attention.  It usually encourages people to think about things differently.

Disruptive marketing something very mundane and make it exciting and unique.  This twist can flip the switch with the consumers and make a brand go from a want to a need.

The power of disruptive marketing lies in the fact that it’s 100% unique to a brand.  It’s usually so different that if any other brand tries to mimic it, that brand will be dismissed.  The competing brand will be considered a copycat and ignored.

Disruptive marketing creates a specific image of your brand in which no one else can duplicate.

Brands which utilize disruptive marketing have been successful no matter the type of product or service they’re offering.

The key to developing a disruptive marketing campaign is to under stand your consumers inside and out.  Ask yourself, “What do they need?”, “What do they want?”, “How do they spend their days?”, etc.  Refine your audience and make your audience as specific as possible.

Now that you have considered your ideal audience and their needs/wants, how can you reach them on a different level?  What won’t they expect from your business?  How can they use your product in a way they didn’t think of before?  What makes your product or service a bigger part of their day?  What will make them think of your brand as human?

There are so many excellent campaigns out there that it will be tempting to copy something that’s been done before.  However, remember you need to be unique.  Definitely don’t be afraid to take risks.  Get creative and connect with your audience on another level no matter how you do it.

With the power of social you have the opportunity to take your brand/business to the next level.

So how are you going to utilize disruptive marketing in your business?

 

Clickbait Websites: Would 100 Million Pageviews Work For You?

We’ve all been a victim of some sort of clickbait websites, whether it’s been a fake headline about your favorite athlete/team or it’s been about your favorite celebrity gossip on the front page of STAR Tabloid or the National Enquirer.

The practice of writing over the top headlines has been around for centuries, or so it seems.  But more recently it’s come back with a vengeance the last couple years in conjunction with “fake news.”

However while clickbait is often associated with fake news, it’s not one in the same.

There is a fine line between the two…

Fake news is what it is, fake news.  While clickbait is simply writing a compelling headline that’s simply irresistible and must be clicked on in order to find out the “scoop.”

Why, because “Enquiring minds want to know!”  (sorry I just had to 🙂

Sometimes you can have clickbait that leads to a true story or “true news.”

So you’re probably wondering, “Kerry, why are you writing about clickbait and fake news?”

The answer is simple…100 million pageviews per year!

It’s been proven over and over again that clickbait gets the clicks!  Clicks get you traffic to your site.  Traffic gets you eyeballs on your products/services/offers.  Eyeballs (err, I mean people) make you money.

And when you’re talking about 100 million pageviews per year your going to make money from that kind of traffic, no matter what you’re offering.

Just think about it…

Ever heard of BuzzFeed?  Two years after launching, BuzzFeed was averaging just 700K monthly users.  Now it’s worth close to $2 billion.

Here’s a few clickbait headlines that you can model after.

“What State Do You Actually Belong in?”

“17 Facts You Won’t Believe Are True.”

“No Offense to Laura Ingalls Wilder.”

Clickbait spikes curiosity thus headlines are created with “curiosity gaps” in them.

Headlines that play off of self-identity are best to spread virally on Facebook which some call “sharebait.”

Like clickbait or not, it simply works!

Whether you take advantage of it or not is ultimately up to you.

However when implemented correctly it can take an otherwise relatively boring article and make it a viral sensation.

I’ll leave you with this…Did my clickbait headline get you to read this blog post?

 

 

 

Is Shark Tank the Ultimate Growth Hack?

According to Mark Cuban, one of the sharks from Shark Tank, said that when contestants who come onto the show are not truly looking for a deal and are there solely for the exposure it gains their businesses.   He referred to this as the ultimate growth hack.

I tend to agree.

If you have an opportunity to get on to Shark Tank is will explode your sales almost immediately.   This has happened over and over again as they document when they show updates to past entrepreneurs.

This happens because so many people tune in every week to watch the latest episode of Shark Tank and since Shark Tank has such a large following, it’s the ultimate platform to announce to the world about your brand/business.

It’s essentially the same as finding a Social Influencer with a huge following and then ask them to do a “shoutout” to their audience for your product or service.

However it didn’t really resonate with me until Mark Cuban mentioned that their show was the “Ultimate Growth Hack” while he was ranting and raving about how a recent client was on the show was there without ever intending on making a deal with a Shark.

Now does that mean you can get on Shark Tank?  Maybe, maybe not…

But it’s definitely something to seriously consider if you have a business/brand with a product or service that you have already established a decent amount of sales with.

Whatever you do, don’t put all your eggs in this one basket.

The odds you’ll apply and be accepted to appear on the show are slim to none.

I suggest you utilize Influencer Marketing as I previously mentioned to get your business/brand a jump start and exposure all while keeping the idea of going on the Shark Tank a potential long term goal.

After all wouldn’t it cool to get to the point where you have a few Sharks battling over your offer? 🙂

Please let me know what you’re doing to growth hack your business(es).

 

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