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Start With This Social Network to Grow Your Following and Build Your Influence

Whether you have any following on social media or not you’ll want to start with building up your Facebook Fan Page first and foremost.

Why?

Simple…Because Facebook has the largest audience of any social network.

Plus it’s the easiest and the fastest social media network to get likes/followers on to build up your social proof.

Social proof believe it or not, will influence others to make their decision for them as whether or not to follow and/or like your social media accounts.

This concept hearkens back to the idea of “cliques” where people feel the need to be a part of something more or bigger.

No one wants to be the first “Liker” or follower…But after you have thousands, hundreds of thousands or even millions of likes/followers it will be easier to attract more likes/followers and you will grow exponentially by reaching more and more people when you post.

The best way to grow you Facebook Fan Page is to use a worldwide boost or worldwide likes engagement ad.  It’s going to grow your page the fastest and it doesn’t matter if the majority of your likes are coming from India or Nigeria a like is a like a follow is a follow.  They’re all real people who really like and follow you.  They may not be your target demographic, but they are perfect for your social proof.

Once you grow your page to around 10,000 likes/followers then you can start to narrow your target audience down to the folks you really want to attract and market your product or services to.

I recommend you build up all your social media accounts (Facebook, Twitter, Instagram, YouTube and Snapchat) to around 10,000 followers.

So you’re probably wondering just how to build up the other social networks…

The short explanation is that you will promote your other social network accounts to the followers/likes of your Facebook Fan Page.

You can accomplish this by simply telling people to follow you on Twitter, Instagram, YouTube or Snapchat  through various content posts.  You can use scarcity by running specials or giveaways during specific time frames that require your audience to take action on those other social networks in order to take advantage of your offers.

It’s going to be easiest to get followers on Twitter and Instagram and you’ll find it more difficult to get followers on YouTube and Snapchat.

Snapchat will be especially hard if you’re attempting to build an audience from an older crowd since Snapchat is geared more towards a younger audience.

“Going Live” on Facebook or YouTube can be utilized to build that scarcity so that your audience will be rewarded for viewing you live and taking the specific actions you want them to take (i.e. following you on Twitter, Instagram, or Snapchat).

To build a highly engaged audience you must provide as much value as possible when you post on all of your social media networks.

I hope this blog post has been insightful and will help you build your social media following quickly so you can start to reap the rewards of being a Social Influencer.

Please comment and let me know what you think this tip about social media growth.

 

 

Growth Hack Email Marketing – How to Get the Absolute Most Out of Your Email List

I’ve got a special growth hack email marketing tip for you this week.

Email marketing may be a dinosaur, but it’s far from extinct.

Don’t think for a minute that email marketing is going away anytime soon.  In fact it’s just the opposite, there’s never been a better time to get started in email marketing.

Your business(es) should have a fairly good size customer base and with it an equal amount of email addresses that you should be emailing at least 3 times per week and in most cases daily.

One of the best ways to use an email list besides emailing the list is to use it as a custom audience with Facebook.

There’s a couple of ways to utilize your email list as a custom audience.

The first way is to use your email list for re-targeting the audience directly through some Facebook ads.

These ads will only reach your previous customers who have purchased from you in the past and is a great way to remind them of your business and increase your customer’s lifetime value.

As you’re probably already aware that not everyone opens and reads your emails even if they’ve made a purchase from you in the past and this can be extremely frustrating when half of your list has a Gmail email address and your emails are not being opened simply because they’re ending up in the SPAM folder.

So by re-targeting your list you’ll have a much better chance of reaching those who you’re not currently reaching through email.

The second way is to use your email list to create a lookalike audience which is an audience that Facebook deems as having similar characteristics and behaviors as your original email list.

Ads targeted to your lookalike audience will reach everyone Facebook lumps into this newly created custom audience.

This type of audience will give you the best possible chance to reach new customers at the lowest possible advertising costs Facebook can provide.

By running ads to this type of audience is a great way to keep replenishing your email list, thus reducing your overall churn rate.

How will you increase the effectiveness of your current email list through this growth hack email marketing strategy?

 

Influencer Marketing: How you can become a Social Media Influencer

Not too long ago Influencer Marketing, more specifically Social Media Influencer, was more of myth than a reality, but the times they are a changin’!

Social media influence marketing is real, very real indeed.

More and more of the big dogs (large corporations) are turning to utilizing Influencer Marketing as one of their primary marketing strategies.

Some of your favorite YouTubers, Instagramers, or Twitterers (is that even a word?) are being approached and paid very well as we speak to sell you something every time you read a tweet, like a photo or watch a video and you probably don’t even realize it.

Here’s the thing, the reason this marketing tactic is so powerful is usually due to reach.  Reach?  Yeah, R-E-A-C-H, REACH!

That means that in order to be a highly sought after Social Influencer you need an audience, but get this it doesn’t have to be BIG.  The size isn’t nearly as important as the engagement the audience has with the Social Influencer.

Now that doesn’t mean that since your mom and all of her friends follow you on Instagram that you’re going to make a bunch of money promoting other business’s products.

However what that does mean is that even if your audience is relatively small, but highly engaged you are far more valuable as a Social Influencer than that of another Social Influencer who has ten times as many followers who really aren’t engaged with their content whatsoever.

So how do you build a highly engaged audience through your social media accounts?

It’s definitely easier said than done, but nonetheless it can be done…However it will not happen overnight unless you’re a Kardashian.

The key to building engagement is to…wait for it…wait for it… “engage”!  What a shocker, right?!

The more each of your followers feels like you’re interested in them, the more interested they will be in you.  It’s essentially the Law of Reciprocity.  It basically says that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return.  As a matter of fact, you may even reciprocate with a gesture far more generous than their original good deed.

Don’t get me wrong it’s not easy to engage with every single follower you have on all of your social media accounts.   In fact it’s nearly, no, it’s actually impossible.  The best you can do is make an effort and work on the followers you have which you believe have the best chance of influencing their own audiences to follow you.

Here’s a few ideas of how you can engage to make your new found followers feel a little special.

Direct message them immediately after they follow you with a “personal message”.  I put personal message in quotes because there’s really no way to do that without doing so manually which again is impossible to due since it’ll take too much time.  So instead you need to setup an automatic direct message that sounds as personal as possible without it actually being written exclusively for them.

Another option is to do a shout out to all followers by tagging them back in a message thanking them for following you.  Unfortunately this also takes time (at least once per day) and depending on the amount of new follower could also be impossible to do.

Luckily there are a few tools out there that help you engage with your audiences.

One such service is Crowd Fire.   It’s an online software as a service (mobile app too) that assists you with sharing, engaging and growing your audiences.

No matter where you are it with your social media accounts it’s never too late to get started.

Tai Lopez built his entire social media empire to over 870K Twitter followers, 2.5 million Instagram followers, and 1 million YouTube subscribers in just over 3 years!

My personal belief is if he can do it, so can you!

I started really focusing on my social media accounts a little over 6 months ago for all my brands and well I don’t have nearly the numbers Tai does, but I’m extremely happy with the progress I’ve made.

So will you become the next Social Media Influencer or will you let this opportunity pass you by?

Unique Value Proposition: How Are Your Products or Services Different From Your Competitors?

If you want your business to dominate your marketplace and your competitors you must have a unique value proposition or UVP.

Did you know that the biggest reason businesses don’t succeed is usually because they’re products or services they offer are just not that different from their competitors?

When you don’t have a UVP, your customers just can’t differentiate what your business has to offer over its competitors thus slowing your growth and/or having your business fail.

Your UVP is everything especially if you’re entering a highly competitive niche where there’s already some proven businesses with solid track records.  Without a UVP there’s just no reason for people to rush to your product or services and will not create any sort of buzz or word of mouth.

However the great thing is you don’t have to re-invent the wheel either, you don’t need to be the next Steve Jobs, Bill Gates, Elon Musk, etc. to build the next superior technology.  And you definitely don’t have to offer your products or services cheaper than your competitors.  In fact this may be the biggest mistake you can make.

Instead you need to figure out one or two things that will separate you from your competitors and turn your prospects into raving customers.

Here’s a few strategies that allow companies to create buzz and grow so fast.

  1. Deliver Superior Service
  2. Change How You Charge
  3. Reduce Risk

All of these strategies listed above have one commonality and that is they reduce or eliminate the customer or client pain points.

Remember you don’t need superior technology to compete in the marketplace against your competitors.  But what you can do is create a better solution than what your competitors are offering by researching how your competitors conduct business and what pain points their customers and clients are experiencing.

So the first takeaway from this blog post is to take a look at your business and ask yourself is your product or service different from your competitors.  And if it’s not so different then figure out a way to be different and stand out from your competition!

Think about ways you can make your products or services have a UVP or unique value proposition.

I’ll leave you with this question…How will you differentiate your business from its competitors?

 

The Key To Success Is Developing Multiple Income Streams

One of the most important factors to building an online business is to have multiple income streams.

This is the one mistake almost all Internet Marketers make.  They put all of their proverbial eggs in one basket and then when the rules change and what once worked is no longer working they’re, please pardon my French, up shit creek without a paddle.

Believe it…It’s 100% true, I’ve been there done that.

It was not too long ago I was in that exact same boat.  I had started up a highly successful t-shirt business back in 2014 and in fact did so well that I dropped everything else I was doing even though I knew better and told myself that this was not going to last and be there for the long haul.

You’re probably asking yourself, but why or how did you know that it wouldn’t last…Good question!

Because anything predicated on someone else’s platform, system, and/or rules is volatile.   My entire t-shirt business was built upon Facebook news feed ads.  And at the time it was like printing money…Regularly getting 500-800% ROI, just ridiculous numbers.  But I knew if anything changed within the Facebook ads platform then my business would fail.   And I was right!

By summer of 2016 Facebook had some many “t-shirt advertisers” that they decided to not show everyone’s ads throughout the day to all of your targeted audiences.  This was proven by Teespring.com itself.  They had tested various URLs and noticed that their ads were not showing up even though Facebook was still charging them as if their ads were showing.  This happened to me and my business as well, thus effectively killing my business.

The same can be said for any business that is co-dependent on any other 3rd party platform that you can’t control.

For instance Amazon is now a great resource to sell your products, however how long do you think that will last?  With everyone doing the exact same thing it will eventually become over-saturated if it’s not already.

Do you see just how vulnerable your business truly is unless your smart enough to diversity your income streams.

So how do you diversify?

It’s easier said than done…However hard work and dedication is the key.  Learn to be open-minded and keep your ear to the ground about what’s working now and try to get in before everyone else.

Here’s a rundown of all the income streams I’ve created since my t-shirt business:

[+] T-shirts – I still do this, but in much more passive role from my 65,000 buyer email list and utilizing some other viral tactics to add new leads/customers to my list

[+] Physical Products (Necklaces, Mugs, etc.) – eCommerce through: Shopify, Amazon Sellers Central, Merch by Amazon – selling physical goods drop shipped as well as POD (print on demand)

[+] Offline Consulting – I work with local businesses to help them utilize all aspects of the Internet to grow their business

[+] Digital Products – I create digital products about the systems I’ve created in my own business similar to the products I have on this review site.

[+] Affiliate Marketing – I promote other people’s products through this website as well as I promote other more commercial products I personally use within my businesses

[+] Blogging – I have this site, DigitalProductReview.Site, and most recently started a blog, DiaBEASTes.com, for my 5 year-old daughter, Casteel, who is a Type 1 Diabetic

[+] Local Media Sites – I have created a couple media based websites along with social properties to build large audiences I use to promote the local businesses I work with

Besides all of the aforementioned businesses I am also about to start up a local Photo Booth business and Youth Flag Football league.

With all of these sites bringing in income even if one or more stops producing due to the game changing I’ll be just fine.

I hope this has opened up your mind to see how important it is to develop multiple income streams.

So the question is how are you going to create multiple income streams?

Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

Are You Implementing this One Secret Advantage to Explode Your Growth?

With the abundance of social media networks out there, it’s easier than ever to reach your target audience.  But that’s easier said than done.

Being a Growth Hacker, I’m constantly looking for ways to increase my client’s products and services as well as my own.  Digital marketing is an ever changing environment that what seems to work one day may not work the next.  Take for example how effective and cheap it once was to run ads on Google.  When the cost of running ads on Google skyrocketed it forced businesses and marketers to seek alternative methods to reach their audiences.  Enter Facebook and their ad platform.  In the beginning it too was extremely cheap, but as time has gone by with more and more advertisers using their platform the costs have naturally risen to the point where you can no longer effectively run an ad to sell t-shirts.

With that being said, we have to work smarter not harder to obtain the results we desire.   One such way is to utilize the idea of running a contest or giveaway.  If you haven’t tried this technique yet then I highly suggest you do.  It’s without a doubt one of the most effective ways to keep a steady flow traffic coming into your offers.

Now you might be saying to yourself, “Kerry, I can’t run a contest or giveaway because I can’t afford to do that.”  I beg to differ…In fact your giveaway can be almost anything really.  It can be something that doesn’t really even cost you anything.  It’s totally up to you and your objective, you just need to be a little creative and think outside the box.  I recommend you brainstorm some ideas of what you might like to get for free if you were in your audiences’ shoes.  This will help you come up with ideas for sure.

Honestly that’s the easy part.  Developing a system to deploy your contest or giveaway is an entirely different matter.  If you think putting together a Facebook fan page or a WordPress website is a bit cumbersome, then you don’t want anything to do with trying to logistically think about how to build something that will allow to effectively run your contest or giveaway.

But luckily for you can forget all of that because there’s a few different options out there that do all the heavy lifting when it comes to running a smooth campaign for your contest or giveaway.  First you need to know that not all contest/giveaway software is created equal.  So do your homework!  I can tell you of a couple different platforms I’ve encountered and have had personal experiences with.

UpViral

ViralLeads

ViralSweep

Contest Domination

The choice is really up to you, but to get started I would recommend going with UpViral or ViralLeads.  For one, both are very reasonable to operate comparatively to ViralSweep and Contest Domination.  Don’t be fooled by Contest Domination’s “affordable” monthly fee because their monthly plan does not allow you to be billed per month.  You either have to pay per contest (lasts 1 month) or you’re billed for the entire year.

One restriction which UpViral has that just kills me is they only allow you to have up to 3 sender profiles.  So that means if you want to run a separate contest from more than 3 of your clients or own brands then you have to have a second account to accommodate that need.  A sender profile is your from email address that the messages are sent from to your contestants who enter your contests.  You don’t want a contest for one business having the emails sent out about it from another business.  Hope that makes sense!

So if you’re going to need more than 3 sender profiles, the only real choice is ViralLeads.  It’s super simple to setup and use plus it’s the cheapest option on the market as far as I know.

I’ll leave you with this…How will you utilize contests and giveaways in your business(es)?

 

 

Is a Fixed Mindset Holding You Back?

I read something today in an email from one of my favorite marketers, Tai Lopez, and I thought it was so good that I wanted to share it with you here in my blog.

“If you imagine less, less will be what you undoubtedly deserve.”

If you’re doubting your ability to get ahead in life, it’s not your fault. Like most people reading this, chances are you grew up with a “fixed mindset”.

How your belief systems shape your future

In her book, Mindset: The New Psychology of Success, Carol Dweck categorizes how people think into two categories:

Fixed Mindset: A “fixed mindset” assumes your success is the result of whatever skills you were born with. There’s no self improvement.

Growth Mindset: A “growth mindset” thrives on self improvement. You don’t see challenges as roadblocks, they’re checkpoints!

What’s interesting about these two mindsets is they manifest from a very early age. If you grew up with a fixed mindset, it’s difficult (but not impossible) to change. This is why self-doubt isn’t your fault.

If you think:

– You’re unqualified to work a high-paying job without a fancy degree

And…

– You need to spend thousands of dollars you don’t have (i.e., student loans) to hopefully be seen as “good enough” in the eyes of a potential employer

And if you’re lucky…

– You start at an entry-level position (while struggling to work your way up the “corporate ladder”) as you’re paying off student debt while also saving for retirement

A fixed mindset sees that as  the only way. The problem with this type of mindset is 30 years easily go by and you end up thinking:

“D#%$! I wish I did more with my life…!”

If you truly want to shortcut the journey, (instead of waiting decades for things to possibly change), you MUST adopt a growth mindset.

So I will leave you with question…How are you growing within your businesses?

Are Your Emails Reaching Gmail’s Inbox?

We all know just how important email marketing still is even if the naysayers say otherwise.  The fact of the matter is that email marketing is like Old Faithful, it just is always there when you need it the most.

There’s no doubt it’s not nearly as effective of a marketing tool as it once was.  People just don’t spend as much time checking their emails like they used to.  Not to mention the fact that many people have multiple email addresses and most go neglected.  I can testify to that previous statement as I have at least twenty myself from all my businesses.  However like most, there is always one email address that is everyone’s primary and as Email Marketers we hope we’re lucky enough to have tapped into that one rather than the other 19 red-headed step children.

I remember that doomsday when Google introduced the “Promotions” and “Social” tabs in Gmail.  It was the beginning of the end for most email hitting the “Primary” inbox.  As time has moved on, ISPs (Internet Service Providers) have progressively added layer upon layer of filters to ensure our primary inbox is “SPAM free.”  Unfortunately they’re making educated guesses with our mail and hoping for the best.  I don’t know about you, but it’s super frustrating to me every time I find an important email tucked away for my safety and put into my promotions and SPAM folders.

I wish that they would just let us mark the unwanted emails we receive as SPAM and not intervene.  Since when were the ISPs elected as the “Email Police?!”  Unfortunately for us the Internet truly is the Wild Wild West and we’re at the mercy of everyone of these companies who provide us with these services.  They set the rules and we have no choice but to play by them.  At this point I think it would be easier to be a Chess Master than an Email Marketer.

But as much as I am aggravated as an email receiver, I’m 100 times more angry that my email marketing messages are only hitting the inbox about one third of the time and that’s just my best guess.  I have an eCommerce store with roughly 45,000 subscribers and 1/3 of those subscribers have a Gmail account.  It seems no matter what email marketing provider (i.e. Aweber, GetResponse, ActiveCampaign, Klaviyo, SendGrid, etc.) I use, my messages to gmail accounts end up in the SPAM folder a very high portion of the time.

Deliverability is KING when it comes to email marketing.  In fact without deliverability your email marketing efforts will suffer immensely and it will drive you nuts as to why your list is not being responsive to your messages.

I believe I may have found a solution to the problem after extensive testing.  However the behavior patterns of multiple Gmail accounts I own have not been 100% congruent.  So at this point I can only hypothesize my findings thus far, but I can say I have seen an improvement with deliverability.

So what’s the secret to inboxing with Gmail?

My findings have shown that the link you’re including in your messages is the primary factor.  I can literally send the exact same message without the link and it will inbox 100% of the time.  If for any reason Google thinks the link you’re including in your messages is in any way spammy you’re messages will automatically be labeled as SPAM.  So you’re probably saying to yourself, “Kerry that’s great news, but how does that help me?  I need to send a link in my emails for marketing purposes.” and I couldn’t agree with you more…

From my testing I found that if you take your “spammy” link and use some link shortener like Goo.gl or Bit.ly and include it in your message it magically inboxes again.

Another key factor I found was that with promotional emails which are formatted like the big eCommerce stores such as Nike, Venus, Duluth Trading Company, etc., Google looks at that type of formatting to be “Promotional” and instantly sends those type of emails there.

So if you really want to get into the inbox of Gmail, avoid using visually appealing email formatting like Walmart, Eastbay, Under Armour, etc.  Just use plain old text with as few images as possible.  From my initial testing my emails with one image and zero images seemed to inbox similarly, but initially I recommend using no images just to be safe.

With that being said, good luck infiltrating Gmail’s primary inbox – you’re going to need it!  Do you have a tip or trick that has helped you hit Gmail’s primary inbox a high percentage of the time?  Please leave your comments below…

 

 

 

The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!
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