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The Facebook Marketing Secret to Scaling “Up” and “Out” your Ads by “Cutting the Fat” and Increasing Your ROI while Extending the Longevity of your Ad Campaigns

One of the main problems that I see people struggling with today with Facebook marketing is that they setup their ads in such a way that they are really using a “spray and pray” technique.  The Facebook marketing secret I’m about show you will help you get better results immediately.

Over the last year I’ve been working to solve this and today I want to tell you about the Facebook marketing secret on how to properly scale your ads “up” and then “out” while “cutting the fat” and extending the longevity of your ad campaigns.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s get into it, shall we?

 

Scale “Up”

It’s important that you start setting up your ad campaigns in such a way that each adset is a specific interest.  

Step 1: Use the Facebook Audience Insights tool and find the top 4 interests in the niche you’re targeting based on the size of the audience, the affinity of the audience and the activity of the audience.  

Step 2: Create 4 separate adsets for each of your 4 interests with a small daily budget of around five dollars.

Step 3: After you’ve setup your conversion pixels for each ad campaign use the ad reports tool to see which interests are converting and which interests are not converting for the product(s) or service(s) you’re offering.

Step 4: Let them run for 3 days and and compare the results.

Step 5: If a single adset (interest) has NOT had a conversion, kill it and substitute it with a new interest.  If it has at least 1 conversion then increase the daily budget for that single adset (interest) by 100%.

Step 6: Rinse and repeat.

 

Scale “Out”

Once you’ve proven the niche to have interests (good stats and reach – and most importantly CONVERSIONS) to target it’s time to scale out to more interests.

Step 1: Pick another 4 interests to target based on the Facebook Audience Insights tool and criteria set forth above.

Step 2: Setup the adsets exactly the same way you did in Step 2 of “Scale Up”.

Step 3: Review the adsets (interests) performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Segment by Placement

If you see more or less conversions coming from one placement (desktop vs mobile) then you’ll want to segment by placement.

Step 1: Duplicate your total number of adsets currently active and set half of them for desktop and half for mobile.

Step 2: Change your daily budgets to 50% of the previous value to prevent doubling your ad spend.

Step 3: Let them run for 3 days and compare the results.  Kill the adsets (interests) based on placement (desktop vs mobile) that are not performing.

 

Create Custom Audiences

When you start to see your conversions decline and audience frequency increase to the point that you’re no longer reaching as many people it’s time create a custom “Look-a-like” audience.

Step 1: Create a “Look-a-like” audience based on the conversion pixel for your ad campaign.

Step 2: Create a new ad campaign and create adsets that use the newly created “Look-a-like” audience as well a single broad interest per adset.  The ad will be the same post you previously used from the first ad campaign.

Step 3: Duplicate your adsets and segment by Age, Gender, and Placement.

Step 4: Review the adsets performance and manage them the same way you would in Steps 3, 4, 5, and 6 of “Scale Up”.

 

The overall concepts are pretty simple, but of course this is just a blog post or I would explain further. However if you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

4 Steps to Online Evergreen Marketing Campaigns While Keeping a Positive ROI

One of the main issues that I see people struggling with today is finding new people to offer their product(s) or service(s) to.  Below I’ve laid out 4 steps to creating successful online evergreen marketing campaigns.

Over the last year I’ve been working to solve this and today I want to tell you 4 powerful steps that you can take to keep serving your online marketing campaigns to while maintaining a positive ROI.

This concept involves matching your offer (product(s) and/or service(s)) to a much broader audience outside of your core demographic. It’s the process of using creativity to figure out a way to “bridge the gap” between you and your customers. Now, most of you have a target “customer avatar” that you are seeking. Someone who is perfect for your business.

Well, those perfect customers usually don’t have a big “gap” in between you and your product or service. So you can use very traditional marketing strategies to reach out to them. But what next? What happens after those resources become depleted?

What happens when those markets get saturated? How do you reach out to indirect potential customers and figure out a way to tailor your message to fit their needs? Well that is where this marketing technique comes in.

The Best Part?

With this powerful method you can get results in as little as a couple days.

Let’s Dive In:

 

4 Steps to Successful Online Evergreen Marketing Campaigns

 

Step 1: Identify and create a list of several vertical markets which could benefit from your product(s) and/or service(s)

You may have one website or sales page and you try to make it a one-size-fits-all sales pitch and it truly only applies to one type of market or audience.

First, I clearly identify what markets would benefit from my product(s) and/or service(s). Essentially I put together a list of vertical markets that would potentially be interested in my product(s) and/or service(s) and I get laser focused with those audiences.

Below are 4 examples of “vertical markets”.

T-Shirt Sellers – There is a hot trend of affiliate marketers selling t-shirts with Facebook ads, so this was one of the target audiences I wanted to focus on.

Network Marketers – I knew that people in MLM are always looking for ways to generate leads and recruit more people, so this would be a great fit for them.

Real Estate Agents – They are always looking for buyer leads and seller leads, and Facebook ads could be a great way to get them.

Affiliate Marketers – They want to sell more of their own product launches, as well as rank higher in contests for their friends launches. FB ads could help them.

Now these are just a few examples, but I actually list out about 50 vertical markets to go after.

 

Step 2: Start developing specific landing pages geared towards each vertical market

Let’s say that you create your own digital products and launch them on networks like Clickbank and JVZoo. Or perhaps you are an affiliate marketer that promotes other people’s products for a commission on each sale. Or maybe both. Well, let’s look at a few examples of how this marketing can be used to drive significantly more sales in your marketing efforts!

Once you identify the various vertical markets that the product you are promoting can work with, you can then start “bridging the gap” by developing specific landing pages which speak directly to each vertical market.

If I want to target Real Estate Agents, then I’ll make a brief video that shows exactly how a Real Estate Agent would benefit from my product(s) and/or service(s). Then, under that video will be a link to see the full sales page where they can get more details and make the purchase. But rather than promote the main sales page directly, I’ll promote the mini-sales page.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

Step 3: Be pro-active with your marketing

Rather than being passive with your business, waiting around for people to contact you, what if you become PRO-ACTIVE with your business and got aggressive with your marketing to this core audience?

For example, you could research a list of golfers who have ranked in the top 10 at one time or another, which would identify that they are probably seeking sponsors to help them qualify one day for the PGA Tour since they are playing pretty well.

Next, you could position yourself as an authority in that space, a website designer who specializes in designing websites for amateur and pro golfers, to help them create brand awareness, raise more sponsorship dollars, and let friends and family know their tour schedule.

Do you see where I’m going here? In traditional marketing you are a website designer, one out of hundreds of thousands, available to people who need a website designed.

But by doing this, you have positioned yourself as an authority in the niche.

 

Step 4: Position yourself as an authority/expert in your marketplace

With this technique you can begin positioning yourself as a more direct solution to several vertical markets (golfers in this example), so that they are FAR more likely to use YOU than some random website designer who does not specialize in their specific career niche.

That’s it. If you follow the steps above you should start seeing results within a few days. This is a system that took me some time to develop  and I’m so glad I got to share it with you today. Tons of folks have gotten results from this and I can’t wait to hear about yours!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

The 6 BEST Websites to Maximize your ROI through Online Marketing Tools

Since I started helping people maximize their ROI through social media marketing campaigns a few years back I have come across a few resources that have been a big help. Today I wanted to share some of those resources with you and explain why they are so powerful when you’re trying to get the highest ROI from online marketing tools.

6 WEBSITES to Maximize your ROI through Online Marketing Tools

  1. Adespresso.com

Ad Espresso will analyze your Facebook ad campaigns and provide daily actionable suggestions for you to achieve better results.

One limitation of the Facebook Power Editor is interest targeting with multiple elements always works with ‘OR’ logic. For example, if you are targeting users interested in: ‘Social Media Examiner’ and ‘Social Daredevil’, Facebook will consider users who have expressed an interest in either one or the other – but not on both simultaneously.

On the contrary, Ad Espresso allows interest targeting using either, an ‘AND’ or an ‘OR’ criteria. Furthermore, if your campaign includes interest targeting, Ad Espresso allows you to analyse your results with a breakdown by interest. This is something that Twitter offers in their advertising reports – but not Facebook.

  1. Qwaya.com

Qwaya is another excellent platform to create Facebook advertising campaigns, however, its interface is not as visual as Ad Espresso, and the ad creation process is more complex; users require some experience and prior knowledge with Facebook ads.

Qwaya has some very interesting features too. It allows working with a team of users, which is certainly a great option for agencies or companies that require managing large advertising accounts – where constant ad monitoring may be needed.  Qwaya will provide analytics to your FB ad campaigns and will generate all possible ad variations, saving you a ton of time.

  1. SocialAdsTool.com

This is a platform designed mainly for agencies and large accounts, usually with advertising budgets in excess of $10,000 per month. In fact, Social Ads Tool allows creating campaigns with up to 5,000 ads in bulk, something that none of the other platforms offer.

However, the ad creation process through the main dashboard is limited to a maximum of 125 ads. If you need to create more ads, then you’ll need to use an import template similar to the one available on Facebook. The ad creation process is easy and intuitive, including most of the features available on other platforms, like the multiple ad combination, CPA bidding, or rule automation.

 

Want to Learn How to Create Your Own Viral Loop? Click here!

 

  1. AdStage.io

At the moment, Ad Stage allows creating ads with: Facebook, Twitter, LinkedIn, Google Adwords, and Bing Ads. The platform lets you compare figures from one simple report, pausing campaigns on those networks that are not performing well, or increasing budgets on those with good results.

Ad Stage also has its own unique features, and one of the best ones is what they call ‘overlapping targeting’, which allows combining both: ‘AND’ and ‘OR’ logics simultaneously at any levels of the targeting (other platforms allowed you to choose either one or the other).

  1. AdParlor.com

AdParlor is another great advertising helper tool as they not only work with Facebook , but Twitter too!

  1. ConnectExplore 

ConnectExplore was created by Wilco de Kreij and is relatively new.  It’s an automated, smart research tool which uncovers interests that your competition will never find.  CE also has built in layering which lets you hyper target the hottest fans in any niche.  You can optimize ad results with detailed interest performance stats without split testing.

These sites have helped a ton of my clients in the past with their social media reach. If you have any questions, feel free to reach out and ask. I’m here to help!

 

Want to Learn How to Create Your Own Viral Loop? Click here!

Growth Hacking Defined – This is what it takes to be a Growth Hacker

Growth Hacking by definition from Wikipedia is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.  Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth Hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing, or targeted advertising instead of buying through more traditional media such as radio, newspaper, and television.

Now that we have that defined let’s really get into what “Growth Hacking” is all about and how you too can become a “Growth Hacker.”

But first here’s a little history about the term “Growth Hacker.”

A gentleman by the name of Sean Ellis first coined the term in 2010.  He is the founder and CEO of GrowthHackers.com and was previously the founder and CEO of Qualaroo.com.

Sean defined a Growth Hacker as “A person whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.”

I, on the other hand personally like to think of a Growth Hacker as someone who has cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business.

Now you may not agree with my definition and that’s OK, please write a comment below or contact me about it.  I am in now way saying that this is the be all and end all of how to define Growth Hacking; it’s just what I believe it is.

With that being said, let’s move on shall we?

Growth Hacking is not a magical formula or a few lines of code that you can inject into your website or application and get instant traffic.

As a Growth Hacker, your job isn’t necessarily to focus on quantity but rather you should be focusing on quality.

And in this case quality is defined as having customers/users who actually are happy with the product or service you or your company is producing.

Growth Hacking is a mix between marketing, engineering, data analysis, and creativity.

Growth Hacking is NOT the same as traditional marketing even if traditional marketing strategies are often used in “growth hacking.”

Growth Hacking is NOT unethical even though it can be used in an unethical way.

In conclusion, the ultimate goal of a Growth Hacker is to find a predictable, repeatable, and scalable growth process.

How do you define “Growth Hacking?” What ideas came to mind when reading this post to help you become a “Growth Hacker?”

 

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