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How YouTube Advertising Is The New Facebook Ads

If you’ve been doing any Facebook advertising over the past few years, then you know just how ineffective some types of advertising on Facebook have become for one reason or another.

I like to believe as Facebook has changed their algorithms and with the introduction of more and more advertisers which have taken to using the Facebook ads platform the costs have done up significantly while the reach has gone down drastically.

Remember in 2014 when you could put up a simple CTW (click to website) ad and it would just make sales for just about any t-shirt design you put an ad up for?

Unfortunately that’s a thing of the past and hose days are long gone…

However, now there’s a new untapped advertising platform that has an abundance of inventory which makes it nearly impossible for saturation.

Yep, we’re talking about YouTube video ads.

YouTube ads when done correctly can get video views for as low as $0.01 – $0.05 each!

Plus YouTube advertising is offering a free $100 for new advertising accounts when you spend $25.  So essentially you’re getting $125 in ad spend for just $25.

To get the most bang for your buck you’ll want to pick out videos in your niche that get a lot of views and then place your “in-stream” video ads in front of those videos only.

If you want to achieve even better results then you’ll want to create some re-targeting audiences in YouTube/Google AdWords for your channel and specific videos on your channel.

Just go to your Google AdWords account and click on Shared Library and then on Audiences.

From there click on “+ Re-marketing List” and then select YouTube Users.

Once you get to the New video re-marketing list screen select your desired list type, and a list name, put the max of 540 days for new channels and videos.  Use 5 days for channels with lots of subscribers and for videos with lots of views.

Then when you have these re-marketing lists created you can now put your video ad in front of anyone who viewed any video on your channel and it will convert insanely well because they’re already familiar with your videos and your channel.

Please leave me a comment below and let me know if you’re currently using YouTube ads and what kind of success you’re having.

 

How To Differentiate Your Business From Your Competitors

Can your business stand out like the animatronic unicorn in the Squatty Potty video?

Now days it’s imperative more than ever that you build your business to really stand out from the pack like a magical unicorn.

The trick is to establish a USP (unique selling proposition) that truly differentiates your product(s) or service(s) from your competitors.

Obviously it’s a lot easier said than done.

But one thing is certain and it’s when you figure this part out of your business it’s like a spotlight from heaven suddenly shines down on you for the world to see.

However as everything gets more and more saturated figuring how to be different becomes increasingly more difficult to achieve.

Sometimes being the ugly duckling has it’s advantages.

Contrary to popular belief ugly can be a beautiful thing.  Just ask the companies who have massive success by pivoting in an uncharted direction that took a lot of risk similar to when Columbus set sale on the ocean’s blue in search of undiscovered land.

Selling the dream…

Here’s a few ways you can set the bar and put your business at a whole other level.  Once you figure out how you can differentiate yourself from your competitors the sooner you will see just how effective it can be in creating more sales.

Offer exceptional service

This is the most common method, however it’s also typically the normal route most service based businesses go.  The kick here is that if there’s already a competitor in your industry with that claim to fame then you’re SOL and you better figure out another way.

Charge differently

This can be applied in nearly infinite ways, you just need to put on your thinking cap and devise a plan.  How often have you discovered a product or service with several companies to choose from and you chose the one who best fit your budget?  This is a great way to carve out your own piece of the pie.

Reduce or remove any barriers

If you operate a business with perceived risk you can help reduce or eliminate it by offering a no questions asked guaranteed refund or setting up a trial offer or even a better allow them to use the service and pay nothing up front.

Own a specific attribute

This could mean you’re the easiest, cheapest, fastest, or whatever else you can think of as long as it means something to the consumer and has a strong association with your brand.

Be an innovator in your industry

Be the first to market, top seller, biggest, best, etc. in your niche.

Specialize in one specific niche or skill

You can set your business apart from all others if you can specialize in a completely unique way.  However it’s becoming increasingly harder and harder to use this one these days as it’s been quite common for most businesses to go this route.  You really have to get more creative to find a way to stand out.

Origin story

This all comes down to your consumers being able to relate and connect on a level that’s way more personal than your competitors.  I’m sure there’s a few businesses out there you connect with because of some story behind their company.

Opposites attract

If everyone in your industry is going one way, try to figure out a way to go completely in the opposite direction to really set yourself apart from the pack.

Create a persona or add a celebrity

You see it all the time, however you may not recognize it because it’s become such common place.  But almost every successful business has some sort of mascot or personality.  Think about Geico with the Gecko or how about Aflac with the duck, I could go on and on but you get the picture.

It’s not easy to differentiate your business from your competitors, but when you do you’ll reap the rewards of all that hard work.

In the comments below, please let me know how you’re differentiating your business from your competitors.

 

 

 

Google 3-Pack: The Single Most Important Marketing Strategy You Can Implement For Local Businesses

No matter what you do to help local businesses as a marketing consultant, a business owner only wants one thing and that is ultimately sales.

In order to get that business owner sales you need to be able to get consumers to call, email or visit the business.

One of the most effective ways to drive consumers to a business is through what they now have named Google My Business (GMB) or what us marketers refer to as the Google 3-pack.

So what is the “Google 3-pack”?

It’s the map listing on the first page of Google search results when you search for a local business.

The 3-pack is the first 3 listings that are visible in the map area on the first page of Google.

Most people will usually just call one of the first three businesses listed without ever looking at all of their options.

Do you see just how lucrative this can be for local businesses?

However, it’s not so easy to get listed in the 3-pack.

It usually takes a lot of work between having a ton of citations about the business and reviews.

There’s never been an exact method that almost guarantees results, that is until now.

Jim Mack just put out a new product called Service Contractor Marketing Confidential that lays out a blueprint to get local businesses listed in the Google 3-pack.

Unfortunately as much as I’d like to I cannot divulge all of his trade secrets here in this post.

But let me just say what whether you work with service contractors or not, this training is a must have for anyone who wants to get their client’s listed in the Google 3-pack.

I’ve personally gone through his training and it’s by far and away the most comprehensive step-by-step instructions I’ve ever seen about the methods that will ultimately lead you to getting your client’s listed in the Google 3-pack.

If you’ve had success getting your own clients in the Google 3-pack please leave a comment below and let me know what’s worked best for you.

 

 

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