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How to Start A Successful Offline Agency

Offline Agency is just another term for Digital Marketing Agency or what some of us IMer’s refer to as Offline Marketing.

Typically when we refer to the term “Offline” we’re talking about local businesses who need digital marketing.

If you decide to venture into this line of business the key to success really comes down to two primary things.

First focus on just one service and do it extremely well instead of offering all kinds of services.

Second you must keep your sales funnel full of prospective clients.

Never settle.  Never be content.  Always be hustlin’!

If you do both of these you will most likely be able to build a sustainable and scaleable income.

One of the benefits to specializing in just one primary service is that once you dial in exactly the steps or process you do to achieve the desired results you can easily train others to do the tasks.

Thus your business becomes repeatable and scalable.

A great service to offer is Facebook ad management, but more specifically re-targeting ads.

For one they’re super easy to setup and secondly they convert extremely well so you’re client will get results.

And the more results your client gets, the happier they are to keep paying you to provide the service.

But how do you get enough clients to ensure you’re not struggling to make ends meet?

I highly suggest reading my blog post, “How to Get People Looking For Your Services Directly Into Your Inbox”.

The Cliff Notes version of that article is the use of a website called IFTTT.com and Craigslist.org.

And by no means is that the be all or end all of getting clients.

No sir (or madam)!

However it’s a great way to get started.

Do you see how simple it can be to start your own Offline Agency?

I’ve given you two very simple ideas now it’s up to you to take action and get started.

Please leave a comment below and let me know how this works out for you.

 

 

How to Use Video to Efficiently Train and Get the Most Out of Your Employee or Virtual Assistant

When you own and operate a small business whatever it may be you usually are a jack of all trades so to speak and do everything yourself.

Don’t get me wrong, doing everything yourself definitely has it’s benefits such as you know the quality of your own work and can decide if or when it gets done.

Of course the down side is that you only have so much time in the day and eventually you just don’t have enough time to get everything done.

That’s when you need to hire someone or someones to take some of the work load off your shoulders.

Usually when you’re a small business you can only afford so much for an employee’s salary and that’s where a Virtual Assistant comes into play.

You can usually outsource the work you need them to do and get someone from the Philippines or India for pennies on the dollar through a site like UpWork.com or OnlineJobs.ph.

I can personally attest to having success hiring a VA from the Philippines and it cost me next to nothing which is the best part.

But sometimes it’s hard to get the most bang for your buck so to speak.

It’s relatively easy to find and hire someone, but it’s not always easy to convey the work that needs to be done.

One way I found to make this as efficient as possible and to ensure your VA is busy doing their work and you’re getting what you’ve paid for is by creating training videos which may sound difficult or time consuming but really are not.

In fact the best way to do it is get yourself an account with Screencast-O-Matic and use it to record your screen.

First and foremost create yourself a quick list of activities you need your VA to do.

Once you have that list the next time you need to do that task yourself simply turn on the screen recording software (Screencast-O-Matic) and just talk over what you’re doing while you’re doing it.

That way you’re killing two birds with one stone by completing a task that needs to get done anyway, but now you have also created a training video (in real time) that can be used over and over again for all of your employees.

These training videos do not have to be perfect by any means.  They definitely don’t need an intro or an outro and most likely will not require any video editing whatsoever.

This will ensure your VA or employee knows exactly what to do and how long it will take to complete the work you want them to get done.

By the way, this works for Virtual Assistants or regular employees.

So how will you use training videos to make your work more efficient?

How to Growth Hack Your Way to Recurring Revenue

I’m about to give you maybe the most valuable piece of content you’ll read all year.

No joke!

Pick a niche, any niche and let’s roll!

In a nutshell, you’ll be creating an irresistible front-end offer utilizing the free plus ship model to drive leads and sales.

Once the traffic hits your front-end offer they will be presented with a “bump” offer to add a monthly newsletter for just $4.99/mo.

If they take it with your initial front-end offer then you’ve killed two birds with one stone which is as good as it gets.

If they don’t take it with your front-end offer then they’ll be represented with it again as an up-sell on the very next page in your sales funnel.

If they pass on it at that point you will follow-up through emails that are highly focused on the features and benefits of your monthly newsletter and will hopefully capture them as subscribers down the road.

The trick to this entire process is being able to find the perfect front-end offer that converts well enough to either break even on the amount of money you’re paying to drive traffic to your sales funnel or of course to make a profit.

The key here is to find a product that fits your niche to a “T” for as low a cost as possible.

This usually achieved best by looking for your product at AliExpress.com.

Once you find your super sweet and totally irresistible front-end offer you’re now in business.

Don’t worry about creating your first monthly newsletter until you’ve found a high converting front-end offer and until someone or someones have actually signed-up for the monthly newsletter.

When both of these criteria are met, then you can focus your efforts on developing the first issue of your newsletter.

Now your newsletter does not have to be 100% unique.

There’s no need to create all the content yourself or from scratch to make this worth the $4.99/mo.

But rather curate the content to A) make your work easier and B) give people exactly what they want.

This newsletter should contain 5-10 topics in the niche that’s of some sort of value to the reader.

The newsletter will usually be about 2-3 pages in length and should have a nice professional look and feel to it in PDF format.

The retention rate on this type of subscription model is so high due to the fact that the price point is so low.

It’s just like your Netflix subscription of $7.99, now $9.99, where you don’t think twice about cancelling it ever if you never use it.

Also by providing a low monthly fee, the barrier to entry is reduced to almost no barrier since it’s so ridiculously reasonable.

Another trick of the trade to retain subscribers is tease upcoming content and/or to offer free products or giveaways once a month to your subscriber base.

Once you get this sales funnel dialed in it can easily make you more and more money each month as you’ll be adding more and more subscribers to your newsletter than you’ll be losing.

This is truly a sustainable online business model that doesn’t require a lot of work and can give you the laptop lifestyle you maybe seeking.

So will you be using this monthly newsletter business model to diversify your income stream?

How to Land Clients Using Dead Simple Foot in the Door Strategies

Foot in the door strategies are easier than you think.

The best way to land clients is to build trust and there’s no better way to do it than to create an irresistible offer that they cannot refuse (and if they do they’re bat sh*t CRAZY!).

Now there’s several ways to go about this, in fact I create a product a few years ago called Offline Marketing Evolved CAM (Client Acquisition Method) and it was centered around offering a PLR (private label rights) book that was roughly 175 pages in length or so that was completely generically written for a specific niche i.e. chiropractors, dentists, real estate agents, etc.

I would basically take a few minutes to brand the book on the potential clients behalf so that they could see what it would look like with their picture on the cover and their name as the author.

I then would use a print on demand service and drop off a physical copy at their office.

This tactic would all most always get me an opportunity to sit down with the client and talk about all the things I could do to help them out with their digital marketing needs.

Like I previously mentioned there are several ways to skin a cat so to speak…

Recently a Digital Marketer by the name of Lee Cole just put out a product to make it brain dead simple to offer writing press releases for potential clients.

You can checkout my review of his product entitled Press Release Empire at my digital product review site.

Whether either of those options tickle your fancy or not…Not to worry there’s plenty of other great foot in the door strategies to offer.

Another great idea is to offer a super simple and scalable service such as offering to post content on a potential client’s Facebook fan page.

Once you have content created for once niche you can easily rinse and repeat with the only work you need to do is schedule out the page posts.

OK, ok you twisted my arm and I’ll give you one more strategy…

Last, but certainly not least you could offer to write up monthly newsletters for a potential client.

Again this is a completely scaleable service because you write 12 newsletters in one niche you can offer it over and over again to as many potential clients in that niche as you can find.

These last two ideas are great because you can charge as little as $99 per month to provide each of them so it makes it a no-brainer for the client to say yes while providing the business with a ton of value that they could never get anywhere else for that little bit of money.

Are we doing all of this just to make $99 per month per client?

Absolutely and unequivocally NO.

What we’re trying to do here is build trust while providing value so your potential clients can get to know, like and trust you.

Once they know, like and trust you can you easily up-sell them on other services you provide and turn them into a $1000 or even a $1500 per month client.

Obviously this is this just the tip of the iceberg and you can think of many, many more ways to provide some sort of offer/service that can land you a client.

Please let me know what foot in the door strategies you’re using to land clients in the comments below.

Chatbots: What They Are and Why You Need Them

It’s all the craze these days in digital marketing…

What is it???

Chatbots!

In case you don’t know what a chatbot is it’s more or less an automated system that allows you communicate with people on Facebook Messenger.

There’s many new companies which have recently popped up in the market such as ManyChat.com, MiniChat.com, ChatKit.com, etc.

If you’re on any of the lists of the following marketers then you’ve already been exposed to chatbots: Dr. Ben Akins, Shawn Anderson, Anthony Morrison, Alex Becker, Ryan Deiss (DigitalMarketer.com), etc.

And I’m sure there’s hundreds if not thousands more that are using them.

It seems every marketer is getting in the game and for good reason.

The open rates and click through rates are much, much higher than traditional means like email marketing.

Now does that mean they’re giving up on email marketing?

Absolutely not!

But why not give yourself a chance to reach out to your audience through other means?

It can only help get your message out.

And at the end of the day that’s the only thing that matters.

So should you also start using one of those services I listed above?

Absolutely!

Why not also partake in the fun and help yourself or your clients better reach the intended audiences.

Now the question is which of those services to use…

From my own experiences it seems the service of choice has been ManyChat.com.

So unless one of the other ones tickle your fancy, I suggest going with the crowd as there must be a good reason that they have all chosen ManyChat.com.

But I advise you do your research and pick the service which is best for you and your business needs.

I will soon be utilizing chatbots and I’m likely going to also go with ManyChat.com.

If you have any experience already with chatbots, please leave a comment and let me know what you’ve used and what you think of it.

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