Last week I talked about how to successfully start a Social Media Marketing Agency.
Today I want to take that concept a bit further and cover how you can use a free service to have hot leads looking for the service(s) you provide delivered directly into your inbox.
In case you’re not already aware, there’s a service called IFTTT.com (If this then that).
Like I mentioned earlier IFTTT is a completely free service for creating what they named “recipes”.
These recipes allow you to create many, many different tasks.
Honestly the potential for what you can do with IFTTT is practically endless.
I don’t want to get into to many details about the possibilities, but I do want to cover one particular recipe that I use day in and day out to consistently find new clients for my Social Media Marketing Agency.
The recipe I speak of is very simple.
You select classifieds for “this.” Then click on “New post from search” button.
Head over to Craigslist.org and click on “jobs” and type in “social media” (in quotes) and click search.
Now click in the URL and copy the entire URL and paste it into the “Search results URL” and click “Create trigger” button at IFTTT.com.
Next click on “that” and select “Gmail” square and on the next page click on “Send an email” button.
Enter your “to address” of where you want to receive your updates and click on the “Create action” button.
I recommend you rename it like “[City] Social Media (jobs)”, replace [City] with the city you are in or are targeting.
Then go back to Craigslist.org and select “gigs” from the dropdown box.
Once the page refreshes click on the URL and copy it again then go back to IFTTT.com and repeat the process above, but this time label your recipe “[City] Social Media (jobs)”.
Rinse and repeat for the next location.
I currently have the top 40 cities in America setup like this and my inbox is flooded with alerts everytime someone posts a new post on Craigslist.org with the keyword “social media”.
Granted you will get a fair share of email alerts with posts from Craigslist that are complete garbage and have absolutely no relevance to the service(s) you provide.
Unfortunately people like to include the keyword “social media” in listings where the job or gig has virtually nothing to do with social media.
I promise if you do this with 40 cities or more you inbox will constantly be full of potential clients looking for what you have to offer.
So go set this up now and then come back here and leave a comment with how well it’s worked out for you. 🙂