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How to Get People Looking For Your Services Directly Into Your Inbox

Last week I talked about how to successfully start a Social Media Marketing Agency.

Today I want to take that concept a bit further and cover how you can use a free service to have hot leads looking for the service(s) you provide delivered directly into your inbox.

In case you’re not already aware, there’s a service called IFTTT.com (If this then that).

Like I mentioned earlier IFTTT is a completely free service for creating what they named “recipes”.

These recipes allow you to create many, many different tasks.

Honestly the potential for what you can do with IFTTT is practically endless.

I don’t want to get into to many details about the possibilities, but I do want to cover one particular recipe that I use day in and day out to consistently find new clients for my Social Media Marketing Agency.

The recipe I speak of is very simple.

You select classifieds for “this.”  Then click on “New post from search” button.

Head over to Craigslist.org and click on “jobs” and type in “social media” (in quotes) and click search.

Now click in the URL and copy the entire URL and paste it into the “Search results URL” and click “Create trigger” button at IFTTT.com.

Next click on “that” and select “Gmail” square and on the next page click on “Send an email” button.

Enter your “to address” of where you want to receive your updates and click on the “Create action” button.

I recommend you rename it like “[City] Social Media (jobs)”, replace [City] with the city you are in or are targeting.

Then go back to Craigslist.org and select “gigs” from the dropdown box.

Once the page refreshes click on the URL and copy it again then go back to IFTTT.com and repeat the process above, but this time label your recipe “[City] Social Media (jobs)”.

Rinse and repeat for the next location.

I currently have the top 40 cities in America setup like this and my inbox is flooded with alerts everytime someone posts a new post on Craigslist.org with the keyword “social media”.

Granted you will get a fair share of email alerts with posts from Craigslist that are complete garbage and have absolutely no relevance to the service(s) you provide.

Unfortunately people like to include the keyword “social media” in listings where the job or gig has virtually nothing to do with social media.

I promise if you do this with 40 cities or more you inbox will constantly be full of potential clients looking for what you have to offer.

So go set this up now and then come back here and leave a comment with how well it’s worked out for you. 🙂

 

How to Launch a Successful Social Media Marketing Agency

Today I’m going to talk about how to launch a successful social media marketing agency.

If you’re new or a veteran to running your own marketing agency you’ll want to take some notes as the information I’m about to share here can help you be more successful in your business.

A great way to get started is by hyper focusing your business on offering just one or two services that give potential clients two things: customers and/or profits.

Often times businesses offer too many services which presents a problem when trying to scale.

Let’s say you’re a jack of all trades, but when it comes to hiring additional help you now need to find someone that possesses all the exact same skills you have in order to be able to work with all the clients you don’t have time for.

This presents a couple problems…

First it’s almost impossible to find the right talent that can replace you.

Secondly, in all likelihood you’ll have to pay a premium for them to come to work for you which may not be in your budget and even if it is you’ll be sacrificing additional revenues to pay a higher salary, which in turn cuts your profits.

A better solution is to keep things simple and dialed in.

Offer one service like Facebook Retargeting Ads and then screen record all the steps you take to deliver the service to a client and use it as a training tool that can be used over and over again to train new hires.

And now instead of having to pay high salary to one individual you can higher just about any competent individual at a much lower pay grade who can apply what they learned from your training video(s).

Oh and by the way this should go without saying, but by staying highly focused on one service and delivering results will help you retain clients for the long haul.

You’re probably asking yourself, “That sounds great but how do you get clients when you’re brand new to the business?”

Great question!

Go to job sites like Indeed.com, Monster.com, Craigslist.org and search for job titles like “Social Media Manager” or “Social Media Coordinator.”

These are prime for the picking!  They’re already raising their hands and saying they need someone to help with their social media marketing.

This is the perfect way to kick start your business.

You’ll just have to refine your pitch to convince them that using your business is the best option for them to achieve the results they desire.

Hopefully this blog post has given you a few tips that will help you launch your social media marketing business and be more successful with it.

Please leave a comment below and let me know how things go in your business.

How to Get Pinterest Website Traffic

Pinterest has almost been a forgotten social network, but it’s making a comeback in a big way through Pinterest website traffic

Pinterest may be the best source of website traffic on the planet.

As great as Facebook, Instagram and Twitter are at helping you gain exposure to your business/brand, none of them are great at driving traffic to your website.

Those social networks tend to keep the users on their respective sites/apps looking for the next post from their friends/family or the next viral video or image.

However with Pinterest it’s more of a site where people are looking for particular things they are interested in.  And it just so happens that those things are linked directly back to the site in which they came from.

So that means Pinterest users are not looking for the next post or next viral video or image, but instead seeking out what they’re searching for.

The majority of the time Pinterest users are looking for something they have a particular interest in and when they find it they’re happy as a clam that they can now go directly to the source to learn more about that interest or make a purchase.

So can you to Pinterest setup an account pin a bunch of photos/images from your website and then magically get 100,000 visitors to your website over the next 12 months?  The short answer is no.

Unfortunately it’s a process and it takes time to build up your followers on Pinterest and unless you have a ton of time to go and follow everyone who’s in your niche it’s not going to be effective.

So how do you get the traffic from Pinterest then?  The short answer Pinterest Group Boards.

The first step is to get 50-100 followers to your Pinterest account.

Step two is to find Pinterest Group Boards in your niche and then apply to join those group boards.

Once you get into those group boards then when you pin your content the group boards you belong to, those users in the groups will then be notified of those pins and because those group boards are in your niche your pins will resonate with those audiences and drive those users to re-pin your pins giving you exponential reach thus driving boat loads of traffic to your website.

If you’d like to learn more about the exact strategies and techniques to drive traffic from Pinterest to your website I recommend you checkout my review of Traffic Rebirth.

 

 

Case Study: How I Generated Over 12,000 Video Views In Less Than 12 Hours Without Any Audience or Subscribers

Last week I wrote a blog post about how to get your YouTube videos to go viral.

One of the ways to “go viral” is to capitalize on trending topics.

Last night during the Dallas Mavericks and Phoenix Suns game, Isaiah Canaan had a horrific/gruesome ankle injury and of course the broadcast on ESPN would NOT show any replay of the injury so I knew that if I were to put up a video on YouTube about it that it would get views.

But…

There’s a couple key components that I implemented that others have not and although my video does NOT have the most video views it is ranking extremely well for several keywords because of the techniques I implemented from last week’s blog post.

The first thing I did was make sure my title had most of the keywords that people would be searching for.

The second thing I did was to add all the tags I could with those same long tail keywords that I thought people would be searching for.

And finally the last thing I did was added a thumbnail that shows the injury up close and added the big bold words over the image to ensure I get your attention.

Now you’ll find some other videos got way more video views than I received, however they’re bigger channels with thousands, if not hundreds of thousands of subscribers so naturally when they post a new video they get a lot of organic views.

My channel at the time of this writing only has 12 subscribers (6 subscribers before I posted the video) so 100% of my views came from showing up in the YouTube search results.

My video is currently ranking 8th when you simply enter “isaiah canaan.”

Here’s a complete list of keywords and my current rankings for each keyword:

isaiah canaan – 8th
isaiah canaan ankle – 3rd
isaiah canaan injury – 5th
isaiah canaan leg injury – 3rd
isaiah canaan leg – 5th
isaiah canaan ankle fracture – 4th
isaiah canaan leg fracture – 5th
isaiah canaan horrific ankle injury – 2nd
isaiah canaan horrific ankle leg injury – 2nd
isaiah canaan broken ankle – 9th
isaiah canaan broken leg – 12th
isaiah canaan horrific broken leg – 3rd
isaiah canaan horrific broken ankle – 3rd
isaiah canaan horrific fracture – 2nd
isaiah canaan horrific ankle fracture – 2nd
isaiah canaan horrific leg fracture – 2nd
isaiah canaan horrific ankle leg fracture – 2nd
isaiah canaan fracture – 4th
isaiah canaan gruesome injury – 2nd
isaiah canaan gruesome ankle injury – 2nd
isaiah canaan gruesome ankle leg injury – 1st
isaiah canaan gruesome fracture – 1st
isaiah canaan gruesome ankle fracture – 2nd
isaiah canaan gruesome leg fracture – 2nd

As you can see my video is currently ranking extremely well which is why I am receiving the amount of views that I am.

In fact every time my video moves up or down in the rankings I see a significant boost to the total amount of views in very short period of time.  Likewise when my video fell in the rankings last night I would not receive hardly any views.  Pretty obvious, right?!

Anyone can do this if you are following along with trending topics/news and can be one of the first to “break the news” so to speak.

Hopefully my case study as given you some additional insight into how to get your YouTube videos ranking and viewed to go viral.

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