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Unique Value Proposition: How Are Your Products or Services Different From Your Competitors?

If you want your business to dominate your marketplace and your competitors you must have a unique value proposition or UVP.

Did you know that the biggest reason businesses don’t succeed is usually because they’re products or services they offer are just not that different from their competitors?

When you don’t have a UVP, your customers just can’t differentiate what your business has to offer over its competitors thus slowing your growth and/or having your business fail.

Your UVP is everything especially if you’re entering a highly competitive niche where there’s already some proven businesses with solid track records.  Without a UVP there’s just no reason for people to rush to your product or services and will not create any sort of buzz or word of mouth.

However the great thing is you don’t have to re-invent the wheel either, you don’t need to be the next Steve Jobs, Bill Gates, Elon Musk, etc. to build the next superior technology.  And you definitely don’t have to offer your products or services cheaper than your competitors.  In fact this may be the biggest mistake you can make.

Instead you need to figure out one or two things that will separate you from your competitors and turn your prospects into raving customers.

Here’s a few strategies that allow companies to create buzz and grow so fast.

  1. Deliver Superior Service
  2. Change How You Charge
  3. Reduce Risk

All of these strategies listed above have one commonality and that is they reduce or eliminate the customer or client pain points.

Remember you don’t need superior technology to compete in the marketplace against your competitors.  But what you can do is create a better solution than what your competitors are offering by researching how your competitors conduct business and what pain points their customers and clients are experiencing.

So the first takeaway from this blog post is to take a look at your business and ask yourself is your product or service different from your competitors.  And if it’s not so different then figure out a way to be different and stand out from your competition!

Think about ways you can make your products or services have a UVP or unique value proposition.

I’ll leave you with this question…How will you differentiate your business from its competitors?

 

The Key To Success Is Developing Multiple Income Streams

One of the most important factors to building an online business is to have multiple income streams.

This is the one mistake almost all Internet Marketers make.  They put all of their proverbial eggs in one basket and then when the rules change and what once worked is no longer working they’re, please pardon my French, up shit creek without a paddle.

Believe it…It’s 100% true, I’ve been there done that.

It was not too long ago I was in that exact same boat.  I had started up a highly successful t-shirt business back in 2014 and in fact did so well that I dropped everything else I was doing even though I knew better and told myself that this was not going to last and be there for the long haul.

You’re probably asking yourself, but why or how did you know that it wouldn’t last…Good question!

Because anything predicated on someone else’s platform, system, and/or rules is volatile.   My entire t-shirt business was built upon Facebook news feed ads.  And at the time it was like printing money…Regularly getting 500-800% ROI, just ridiculous numbers.  But I knew if anything changed within the Facebook ads platform then my business would fail.   And I was right!

By summer of 2016 Facebook had some many “t-shirt advertisers” that they decided to not show everyone’s ads throughout the day to all of your targeted audiences.  This was proven by Teespring.com itself.  They had tested various URLs and noticed that their ads were not showing up even though Facebook was still charging them as if their ads were showing.  This happened to me and my business as well, thus effectively killing my business.

The same can be said for any business that is co-dependent on any other 3rd party platform that you can’t control.

For instance Amazon is now a great resource to sell your products, however how long do you think that will last?  With everyone doing the exact same thing it will eventually become over-saturated if it’s not already.

Do you see just how vulnerable your business truly is unless your smart enough to diversity your income streams.

So how do you diversify?

It’s easier said than done…However hard work and dedication is the key.  Learn to be open-minded and keep your ear to the ground about what’s working now and try to get in before everyone else.

Here’s a rundown of all the income streams I’ve created since my t-shirt business:

[+] T-shirts – I still do this, but in much more passive role from my 65,000 buyer email list and utilizing some other viral tactics to add new leads/customers to my list

[+] Physical Products (Necklaces, Mugs, etc.) – eCommerce through: Shopify, Amazon Sellers Central, Merch by Amazon – selling physical goods drop shipped as well as POD (print on demand)

[+] Offline Consulting – I work with local businesses to help them utilize all aspects of the Internet to grow their business

[+] Digital Products – I create digital products about the systems I’ve created in my own business similar to the products I have on this review site.

[+] Affiliate Marketing – I promote other people’s products through this website as well as I promote other more commercial products I personally use within my businesses

[+] Blogging – I have this site, DigitalProductReview.Site, and most recently started a blog, DiaBEASTes.com, for my 5 year-old daughter, Casteel, who is a Type 1 Diabetic

[+] Local Media Sites – I have created a couple media based websites along with social properties to build large audiences I use to promote the local businesses I work with

Besides all of the aforementioned businesses I am also about to start up a local Photo Booth business and Youth Flag Football league.

With all of these sites bringing in income even if one or more stops producing due to the game changing I’ll be just fine.

I hope this has opened up your mind to see how important it is to develop multiple income streams.

So the question is how are you going to create multiple income streams?

Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

Are You Implementing this One Secret Advantage to Explode Your Growth?

With the abundance of social media networks out there, it’s easier than ever to reach your target audience.  But that’s easier said than done.

Being a Growth Hacker, I’m constantly looking for ways to increase my client’s products and services as well as my own.  Digital marketing is an ever changing environment that what seems to work one day may not work the next.  Take for example how effective and cheap it once was to run ads on Google.  When the cost of running ads on Google skyrocketed it forced businesses and marketers to seek alternative methods to reach their audiences.  Enter Facebook and their ad platform.  In the beginning it too was extremely cheap, but as time has gone by with more and more advertisers using their platform the costs have naturally risen to the point where you can no longer effectively run an ad to sell t-shirts.

With that being said, we have to work smarter not harder to obtain the results we desire.   One such way is to utilize the idea of running a contest or giveaway.  If you haven’t tried this technique yet then I highly suggest you do.  It’s without a doubt one of the most effective ways to keep a steady flow traffic coming into your offers.

Now you might be saying to yourself, “Kerry, I can’t run a contest or giveaway because I can’t afford to do that.”  I beg to differ…In fact your giveaway can be almost anything really.  It can be something that doesn’t really even cost you anything.  It’s totally up to you and your objective, you just need to be a little creative and think outside the box.  I recommend you brainstorm some ideas of what you might like to get for free if you were in your audiences’ shoes.  This will help you come up with ideas for sure.

Honestly that’s the easy part.  Developing a system to deploy your contest or giveaway is an entirely different matter.  If you think putting together a Facebook fan page or a WordPress website is a bit cumbersome, then you don’t want anything to do with trying to logistically think about how to build something that will allow to effectively run your contest or giveaway.

But luckily for you can forget all of that because there’s a few different options out there that do all the heavy lifting when it comes to running a smooth campaign for your contest or giveaway.  First you need to know that not all contest/giveaway software is created equal.  So do your homework!  I can tell you of a couple different platforms I’ve encountered and have had personal experiences with.

UpViral

ViralLeads

ViralSweep

Contest Domination

The choice is really up to you, but to get started I would recommend going with UpViral or ViralLeads.  For one, both are very reasonable to operate comparatively to ViralSweep and Contest Domination.  Don’t be fooled by Contest Domination’s “affordable” monthly fee because their monthly plan does not allow you to be billed per month.  You either have to pay per contest (lasts 1 month) or you’re billed for the entire year.

One restriction which UpViral has that just kills me is they only allow you to have up to 3 sender profiles.  So that means if you want to run a separate contest from more than 3 of your clients or own brands then you have to have a second account to accommodate that need.  A sender profile is your from email address that the messages are sent from to your contestants who enter your contests.  You don’t want a contest for one business having the emails sent out about it from another business.  Hope that makes sense!

So if you’re going to need more than 3 sender profiles, the only real choice is ViralLeads.  It’s super simple to setup and use plus it’s the cheapest option on the market as far as I know.

I’ll leave you with this…How will you utilize contests and giveaways in your business(es)?

 

 

Is a Fixed Mindset Holding You Back?

I read something today in an email from one of my favorite marketers, Tai Lopez, and I thought it was so good that I wanted to share it with you here in my blog.

“If you imagine less, less will be what you undoubtedly deserve.”

If you’re doubting your ability to get ahead in life, it’s not your fault. Like most people reading this, chances are you grew up with a “fixed mindset”.

How your belief systems shape your future

In her book, Mindset: The New Psychology of Success, Carol Dweck categorizes how people think into two categories:

Fixed Mindset: A “fixed mindset” assumes your success is the result of whatever skills you were born with. There’s no self improvement.

Growth Mindset: A “growth mindset” thrives on self improvement. You don’t see challenges as roadblocks, they’re checkpoints!

What’s interesting about these two mindsets is they manifest from a very early age. If you grew up with a fixed mindset, it’s difficult (but not impossible) to change. This is why self-doubt isn’t your fault.

If you think:

– You’re unqualified to work a high-paying job without a fancy degree

And…

– You need to spend thousands of dollars you don’t have (i.e., student loans) to hopefully be seen as “good enough” in the eyes of a potential employer

And if you’re lucky…

– You start at an entry-level position (while struggling to work your way up the “corporate ladder”) as you’re paying off student debt while also saving for retirement

A fixed mindset sees that as  the only way. The problem with this type of mindset is 30 years easily go by and you end up thinking:

“D#%$! I wish I did more with my life…!”

If you truly want to shortcut the journey, (instead of waiting decades for things to possibly change), you MUST adopt a growth mindset.

So I will leave you with question…How are you growing within your businesses?

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