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Over 2.5 Million Reasons Why You Should Be On My List… ;)

A lot of you started this journey with me almost 5 years ago.  I hope during that time I’ve been able to help you become more successful within your own business(es).

If you’re willing to take a leap of faith and get on my list and continue to open my emails then I’m going to open up to you about all of my successes and failures I’ve endured during the past three years.

The reason the blog post is titled “Over 2.5 million reasons why you should be on my list…” is because during those three years that’s the amount of total revenues I’ve generated in my business(es).

Over the course of that time besides money I’ve also accumulated a wealth of knowledge from real world business, the good, the bad, and the ugly and I want to share all of it with you!

Watch this candid video I shot for you…If you’re new (or don’t remember who I am) this will give you some good insight into who I am and what I am all about.

This should explain everything and give you all the answers you need. 🙂

From what I had to share with you above, how can I better serve your needs and improve your business(s)?

Are You Implementing this One Secret Advantage to Explode Your Growth?

With the abundance of social media networks out there, it’s easier than ever to reach your target audience.  But that’s easier said than done.

Being a Growth Hacker, I’m constantly looking for ways to increase my client’s products and services as well as my own.  Digital marketing is an ever changing environment that what seems to work one day may not work the next.  Take for example how effective and cheap it once was to run ads on Google.  When the cost of running ads on Google skyrocketed it forced businesses and marketers to seek alternative methods to reach their audiences.  Enter Facebook and their ad platform.  In the beginning it too was extremely cheap, but as time has gone by with more and more advertisers using their platform the costs have naturally risen to the point where you can no longer effectively run an ad to sell t-shirts.

With that being said, we have to work smarter not harder to obtain the results we desire.   One such way is to utilize the idea of running a contest or giveaway.  If you haven’t tried this technique yet then I highly suggest you do.  It’s without a doubt one of the most effective ways to keep a steady flow traffic coming into your offers.

Now you might be saying to yourself, “Kerry, I can’t run a contest or giveaway because I can’t afford to do that.”  I beg to differ…In fact your giveaway can be almost anything really.  It can be something that doesn’t really even cost you anything.  It’s totally up to you and your objective, you just need to be a little creative and think outside the box.  I recommend you brainstorm some ideas of what you might like to get for free if you were in your audiences’ shoes.  This will help you come up with ideas for sure.

Honestly that’s the easy part.  Developing a system to deploy your contest or giveaway is an entirely different matter.  If you think putting together a Facebook fan page or a WordPress website is a bit cumbersome, then you don’t want anything to do with trying to logistically think about how to build something that will allow to effectively run your contest or giveaway.

But luckily for you can forget all of that because there’s a few different options out there that do all the heavy lifting when it comes to running a smooth campaign for your contest or giveaway.  First you need to know that not all contest/giveaway software is created equal.  So do your homework!  I can tell you of a couple different platforms I’ve encountered and have had personal experiences with.

UpViral

ViralLeads

ViralSweep

Contest Domination

The choice is really up to you, but to get started I would recommend going with UpViral or ViralLeads.  For one, both are very reasonable to operate comparatively to ViralSweep and Contest Domination.  Don’t be fooled by Contest Domination’s “affordable” monthly fee because their monthly plan does not allow you to be billed per month.  You either have to pay per contest (lasts 1 month) or you’re billed for the entire year.

One restriction which UpViral has that just kills me is they only allow you to have up to 3 sender profiles.  So that means if you want to run a separate contest from more than 3 of your clients or own brands then you have to have a second account to accommodate that need.  A sender profile is your from email address that the messages are sent from to your contestants who enter your contests.  You don’t want a contest for one business having the emails sent out about it from another business.  Hope that makes sense!

So if you’re going to need more than 3 sender profiles, the only real choice is ViralLeads.  It’s super simple to setup and use plus it’s the cheapest option on the market as far as I know.

I’ll leave you with this…How will you utilize contests and giveaways in your business(es)?

 

 

Is a Fixed Mindset Holding You Back?

I read something today in an email from one of my favorite marketers, Tai Lopez, and I thought it was so good that I wanted to share it with you here in my blog.

“If you imagine less, less will be what you undoubtedly deserve.”

If you’re doubting your ability to get ahead in life, it’s not your fault. Like most people reading this, chances are you grew up with a “fixed mindset”.

How your belief systems shape your future

In her book, Mindset: The New Psychology of Success, Carol Dweck categorizes how people think into two categories:

Fixed Mindset: A “fixed mindset” assumes your success is the result of whatever skills you were born with. There’s no self improvement.

Growth Mindset: A “growth mindset” thrives on self improvement. You don’t see challenges as roadblocks, they’re checkpoints!

What’s interesting about these two mindsets is they manifest from a very early age. If you grew up with a fixed mindset, it’s difficult (but not impossible) to change. This is why self-doubt isn’t your fault.

If you think:

– You’re unqualified to work a high-paying job without a fancy degree

And…

– You need to spend thousands of dollars you don’t have (i.e., student loans) to hopefully be seen as “good enough” in the eyes of a potential employer

And if you’re lucky…

– You start at an entry-level position (while struggling to work your way up the “corporate ladder”) as you’re paying off student debt while also saving for retirement

A fixed mindset sees that as  the only way. The problem with this type of mindset is 30 years easily go by and you end up thinking:

“D#%$! I wish I did more with my life…!”

If you truly want to shortcut the journey, (instead of waiting decades for things to possibly change), you MUST adopt a growth mindset.

So I will leave you with question…How are you growing within your businesses?

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